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Brief

"instagram influencer focused on health and beauty. Female. Australian"

instagram influencer focused on health and beauty. Female. Australian

Research Insight & Analysis

as essential for maintaining a healthy lifestyle and enhancing personal appearance. Given the increasing awareness and demand for wellness and beauty products, positioning the brand as a provider of high-quality, effective, and natural products can resonate well with the target audience. Emphasizing the Australian origin can also add a layer of trust and appeal, as Australian products are often associated with high standards and natural ingredients.

Target Customers

The ideal customer profile for health and beauty products typically includes:

  • Age Group: Women aged 18-45
  • Interests: Health, wellness, skincare, makeup, fitness, and natural products
  • Lifestyle: Active, health-conscious, and beauty-oriented
  • Location: Primarily based in Australia, but could also include international customers interested in Australian products

Illustrative Examples

  1. Young Professionals: Women in their 20s and 30s who are career-focused but also prioritize their health and appearance.
  2. Fitness Enthusiasts: Women who are into fitness and wellness, looking for products that complement their healthy lifestyle.
  3. Beauty Aficionados: Women who are passionate about skincare and makeup, always on the lookout for the latest and most effective products.

Potential Influencer Matches

Health and Wellness Influencers

These influencers focus on fitness, nutrition, and overall well-being. They can effectively promote health and beauty products by integrating them into their daily routines and fitness regimes.

Beauty Influencers

Beauty influencers specialize in skincare, makeup, and beauty tips. They can create tutorials, reviews, and demonstrations to showcase the benefits of the products.

Lifestyle Influencers

Lifestyle influencers cover a broad range of topics, including health, beauty, fashion, and daily life. They can provide a holistic view of how the products fit into a balanced and stylish lifestyle.

Micro-Influencers

Micro-influencers have smaller but highly engaged audiences. They can offer more personalized and authentic endorsements, which can be particularly effective for niche products.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews highlighting the benefits, ingredients, and results of using the products.
  2. Tutorials: Step-by-step guides on how to use the products effectively.
  3. Before and After: Showcasing the transformation and results after using the products.

Creative Ideas

  1. Morning/Night Routine: Influencers can share their daily skincare or beauty routines, incorporating the products.
  2. Fitness and Beauty Combo: Combining fitness routines with beauty tips, showing how the products support an active lifestyle.
  3. Seasonal Themes: Creating content around seasonal changes, such as summer skincare tips or winter beauty hacks.
  4. User-Generated Content: Encouraging followers to share their experiences and results, creating a community around the brand.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for its health and beauty products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Female Australian health and beauty influencer
Campaign Objectives
Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics.
Influencer Persona
Female influencers based in Australia who create content about health and beauty. They should have a strong presence on Instagram and engage with their audience through posts, stories, and possibly IGTV or Reels.
Content Themes
#AustralianBeauty #HealthAndWellness #BeautyInfluencer
#1
Nutridermaceutical® skincare that works
Nutridermaceutical® skincare that works
@dermatonics_skincare
Australia
🌿Gentle & effective from scientific expertise 🦘Australian-Made, Clinic-exclusive 💙Cruelty-free, Mindfully formulated
✨Let’s transform skin health
Followers
2.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics."
This influencer is based in Australia and focuses on skincare, making them a good fit for the brand's health and beauty focus.
#2
Matilda on Video
Matilda on Video
@UClLBaAzNuYzBSQjpDyp144w
AU
Hello there! My name is Matilda and I film flat lay product reviews and beauty tours 👋 I'm a skincare addict and makeup minimalist with a not so minimal collection. My channel is more about the content than the creator - I enjoy putting the focus on the products like a magazine spread with movement or flat lay come to life. Subscribe for new videos every week. Thanks for watching, see you next time! Matilda x
Followers
342.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics."
This influencer is based in Australia and focuses on beauty, particularly skincare and makeup, which aligns well with the brand's requirements. However, their primary platform is YouTube, not Instagram.
#3
James Charles
James Charles
@UCucot-Zp428OwkyRm2I7v2Q
US
Blend, but don't blend in. 🎨🤍
Followers
23.8M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics."
This influencer is a well-known makeup artist with a strong presence in the beauty community, which aligns well with the brand's focus. However, the primary platform is YouTube, not Instagram.
#4
Brandon Scott
Brandon Scott
@itsbybrandon
Australia
i make videos of stuff 📧 elleny@mgmt.com.au 🎶 Tiktok: itsbybrandon 1.1M
Followers
190.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics."
This influencer focuses on makeup and beauty, which aligns well with the brand's focus. However, the primary platform is YouTube, not Instagram.
#5
Talking to tequila
Talking to tequila
@talkingtotequila
US
Glow Up Girly Talking about nothing, in detail
Followers
58.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics."
This influencer focuses on beauty and skincare, which aligns well with the brand's focus. However, the primary platform is YouTube, not Instagram.
#6
Pip Bilby
Pip Bilby
@pip.bilby
AU
I talk a lot about skin and hair 💅 💌 pip.bilby@gmail.com 📍Australia
Followers
35.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for a female Instagram influencer based in Australia who focuses on health and beauty. Ideal candidates should create engaging content related to health and beauty topics."
This influencer focuses on skin and hair, which aligns well with the brand's focus. However, the primary platform is YouTube, not Instagram.