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Brief

"Looking for Instagram female micro-influencers focused on beauty, health, and wellness. With 5k to 50k followers. "

Looking for Instagram female micro-influencers focused on beauty, health, and wellness. With 5k to 50k followers.

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on beauty, health, and wellness. These categories are highly competitive but also have a dedicated and engaged audience on Instagram. The product or service being promoted should emphasize its unique benefits and features within these categories. For example, if it's a skincare product, highlighting natural ingredients, effectiveness, and user testimonials can be compelling. If it's a wellness service, showcasing success stories, expert endorsements, and unique approaches to health can set it apart.

Target Customers

The ideal customer profile for this campaign would likely include:

  • Age Group: 18-35 years old
  • Gender: Predominantly female
  • Interests: Beauty routines, skincare, fitness, mental health, holistic wellness
  • Lifestyle: Health-conscious, active on social media, interested in self-care and personal improvement

Illustrative Examples

  1. Young Professionals: Women in their mid-20s to early 30s who are balancing careers and personal lives, looking for quick and effective beauty and wellness solutions.
  2. College Students: Younger women who are exploring beauty and wellness trends and are active on social media.
  3. Fitness Enthusiasts: Women who are into fitness and are looking for products that complement their healthy lifestyle.

Potential Influencer Matches

Micro-Influencers (5k to 50k followers)

  1. Beauty Enthusiasts: Influencers who focus on makeup tutorials, skincare routines, and beauty product reviews. They can create detailed content showcasing the product's benefits and how it fits into their beauty regimen.
  2. Health and Wellness Coaches: Influencers who share tips on mental health, fitness routines, and holistic wellness. They can integrate the product into their daily routines and provide authentic testimonials.
  3. Lifestyle Bloggers: Influencers who cover a broad range of topics including fashion, beauty, and wellness. They can create diverse content that shows the product in various aspects of their lives.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews and first impressions of the product, highlighting its unique features and benefits.
  2. Tutorials: Step-by-step guides on how to use the product, integrated into daily beauty or wellness routines.
  3. Before and After: Transformation posts showing the effectiveness of the product over a period of time.

Creative Ideas

  1. Challenges: Create a 30-day challenge where influencers document their journey using the product, encouraging their followers to join in.
  2. Giveaways: Collaborate with influencers to host giveaways, increasing engagement and reach.
  3. Live Sessions: Host live Q&A sessions with influencers where they discuss the product, share their experiences, and answer follower questions.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving awareness and conversions for the product or service.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Female beauty, health, and wellness micro-influencers
Campaign Objectives
Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content.
Influencer Persona
Female influencers aged 18-35 who create content related to beauty, health, and wellness. They should have an engaged following on Instagram within the range of 5k to 50k followers.
Content Themes
#BeautyInfluencer #HealthAndWellness #MicroInfluencer
#1
Raquel Miguel
Raquel Miguel
@raquelcurly7
Spain
👩🏽‍🦱Te ayudo a recuperar tus Rizos➰tips y trucos 💄Amante del Maquillaje y 🧴Skincare 🌀¡Únete y descubre tu mejor versión! #CurlPower #SkinCare #makeup
Followers
17.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content."
This influencer focuses on beauty and hair care, which aligns with the brand's interests. However, they do not meet the follower count requirement.
#2
Eva de Brett
Eva de Brett
@edbtheskincarelover
United Kingdom
WOC | Mum | Beauty enthusiast Sharing beauty tips and testing viral trends Championing #brownskinbeauty Please ask to use any content
Followers
9.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content."
This influencer aligns well with the brand's focus on beauty and skincare, but they do not meet the follower count requirement.
#3
Las vegas makeup artist
Las vegas makeup artist
@makeupbyrosec_2
United States
Rose Carriaga Bridal page @Makeupbyrosec Personal account: @wildrosieohh Email: Makeupbyrosec@gmail.com
Followers
185.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content."
This influencer aligns well with the brand's focus on beauty and wellness, but they do not meet the follower count requirement.
#4
makeupbygermany
makeupbygermany
@makeupbygermany
US
makeup • skincare • hair Email: germany@kensingtongrey.co
Followers
242.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content."
This influencer has a large following on TikTok and focuses on beauty, but they do not meet the Instagram platform requirement.
#5
👀
👀
@sillygeorgie
US
Just here to spill the☕️ Ur fav influencer is a 🐀 Business: ughgeorge@gmail.com
Followers
593.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content."
This influencer has a large following on TikTok and focuses on beauty, but they do not meet the Instagram platform requirement.
#6
SZM_10 😴
SZM_10 😴
@szm_70
GB
Bonjour guys
Followers
124.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Seeking female micro-influencers on Instagram with 5k to 50k followers who focus on beauty, health, and wellness content."
This influencer has a large following on TikTok and focuses on beauty, but they do not meet the Instagram platform requirement.