Female influencers who are beauty educators specializing in nail and eyelash techniques, residing in Australia, with a minimum audience size of 10,000.

Product Positioning

The user's query indicates a focus on beauty services, specifically nail technology and eyelash extensions. These services are part of the broader beauty and personal care market, which is highly competitive but also lucrative. The brand or service can be positioned as a specialized, high-quality provider of nail and eyelash training, targeting aspiring beauty professionals in Australia. Emphasizing the quality of training, the expertise of instructors, and the potential for career advancement can help differentiate the brand in the market.

Target Customers

The ideal customer profile includes:

• Aspiring Beauty Professionals: Individuals looking to start a career in the beauty industry, specifically in nail technology and eyelash extensions.
• Current Beauty Technicians: Professionals seeking to upgrade their skills or add new services to their repertoire.
• Beauty Enthusiasts: Individuals with a passion for beauty and personal care who may be interested in learning new skills for personal use or as a side business.

Illustrative examples:

• A 25-year-old woman in Sydney who works in a salon but wants to specialize in nail art.
• A 30-year-old mother in Melbourne looking to start a home-based eyelash extension business.
• A 22-year-old beauty school graduate in Brisbane seeking advanced training in nail technology.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

• Female influencers: Specifically those who are already established in the beauty industry and have a focus on nail technology and eyelash extensions.
• Audience Size: Influencers with a minimum audience size of 10,000 followers.
• Location: Residing in Australia to ensure relevance and relatability to the target audience.

Types of Influencers

1. Beauty Educators: Influencers who focus on teaching beauty techniques and skills. They can create tutorials, host live training sessions, and provide tips and tricks.
2. Beauty Enthusiasts: Influencers who share their personal beauty routines, product reviews, and experiences. They can create engaging content that showcases the training process and results.
3. Professional Technicians: Influencers who are professional nail technicians or eyelash artists. They can provide credibility and showcase the practical application of the training.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on nail art techniques and eyelash extension applications.
• Before and After: Showcasing the transformation of nails and eyelashes before and after the training.
• Live Q&A Sessions: Interactive sessions where the influencer answers questions about the training and shares their experiences.

Creative Ideas

• Challenge Series: A series where the influencer takes on different nail art or eyelash extension challenges, showcasing their skills and the training's effectiveness.
• Student Spotlights: Featuring success stories of students who have completed the training and started their own businesses.
• Collaborative Content: Partnering with other beauty influencers to create collaborative content, such as joint tutorials or beauty makeovers.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, driving interest and enrollment in its training programs.