A young, female beauty enthusiast aged 20-29 with a strong presence on Instagram. She creates engaging content related to makeup, skincare, and beauty trends. She has a genuine connection with her audience and is passionate about sharing her knowledge and experiences.

Product Positioning

To effectively position a beauty product, consider highlighting its unique selling points. For example, if it's an organic skincare line, emphasize the natural ingredients and ethical sourcing. If it's makeup, focus on its long-lasting wear, vibrant colors, or suitability for specific skin types. For a new product, relate it to existing market trends like "clean beauty" or "skinimalism" and offer a fresh angle, such as a focus on sustainable packaging or a personalized approach to beauty.

Target Customers

The ideal customer is a woman aged 20-29 who is active on social media, particularly Instagram. She is interested in beauty trends, skincare, and makeup.

• Example 1: A college student who experiments with different makeup looks and follows beauty influencers for inspiration.
• Example 2: A young professional who wants a simple and effective skincare routine to maintain healthy skin.
• Example 3: A social media enthusiast who enjoys sharing her beauty finds and looks with her followers.

Potential Influencer Matches

• Micro-influencers: Aligning with the user's follower count requirement, micro-influencers (10,000 - 50,000 followers) often have a highly engaged audience and can provide authentic reviews and demonstrations. They are ideal for building trust and driving conversions.
• Beauty vloggers: These influencers create video content on YouTube and Instagram, showcasing makeup tutorials, skincare routines, and product reviews. They can provide in-depth demonstrations and engage with their audience through comments and Q&A sessions.
• Lifestyle influencers: These influencers cover a broader range of topics, including beauty, fashion, travel, and wellness. They can integrate beauty products into their lifestyle content, showcasing how they fit into their daily routines.
• Makeup artists: These influencers have professional makeup skills and can create stunning looks using the product. They can also provide expert tips and advice on application techniques.

Enriching user's requirements: Consider influencers with a high engagement rate (likes, comments, shares) relative to their follower count. Also, look for influencers whose aesthetic and values align with the brand.

Content Creation Ideas

• General:

  • "Get Ready With Me" videos showcasing the product in a daily routine.
  • Product reviews and tutorials.
  • Before-and-after photos demonstrating the product's effectiveness.
  • Collaborations with other influencers.
  • Giveaways and contests to generate excitement and engagement.

• Creative:

  • Create a themed makeup look inspired by a popular movie or TV show.
  • Host a live Q&A session with a makeup artist to answer audience questions.
  • Develop a series of short, engaging videos showcasing different ways to use the product.
  • Partner with a photographer to create visually stunning images of the product.
  • Challenge influencers to create their own unique makeup looks using the product.