MyInfluencer
Brief

"Female, 18 years old above, who loves coffee, post about coffee and does yoga and other excercises."

Female coffee lovers who do yoga

Research Insight & Analysis

Product Positioning

The query suggests a focus on coffee, particularly targeting female consumers who are 18 years old and above, and who have an interest in yoga and other exercises. This indicates a lifestyle-oriented positioning for the coffee product, emphasizing health, wellness, and an active lifestyle. The product can be positioned as a premium, health-conscious coffee brand that complements an active and balanced lifestyle.

Target Customers

The ideal customer profile includes:

  • Demographics: Female, aged 18 and above
  • Interests: Coffee, yoga, fitness, wellness, and healthy living
  • Lifestyle: Active, health-conscious, and likely to engage in social media to share their lifestyle choices

Illustrative examples:

  1. A 25-year-old yoga instructor who starts her day with a cup of coffee before her morning yoga session.
  2. A 30-year-old fitness enthusiast who enjoys sharing her workout routines and healthy recipes, including her favorite coffee blends, on social media.
  3. A 22-year-old college student who balances her studies with regular exercise and enjoys discovering new coffee brands.

Potential Influencer Matches

Based on the target customer profile, the following types of influencers would be suitable for promoting the coffee product:

  1. Fitness Influencers: These influencers often share workout routines, healthy eating tips, and lifestyle content. They can highlight how the coffee product fits into their daily routine and supports their active lifestyle.
  2. Yoga Instructors: Influencers who focus on yoga and mindfulness can promote the coffee as a part of their morning ritual or post-yoga refreshment.
  3. Lifestyle Bloggers: Influencers who cover a broad range of topics, including wellness, fitness, and healthy living, can integrate the coffee product into their content, showcasing it as a part of their balanced lifestyle.
  4. Food and Beverage Influencers: These influencers can create content around the coffee product, such as unique coffee recipes, reviews, and taste tests.

Content Creation Ideas

To effectively promote the coffee product, consider the following content topics and ideas:

  1. Morning Routine Videos: Influencers can create videos showcasing their morning routines, including how they incorporate the coffee product into their start-of-the-day rituals.
  2. Coffee and Yoga Sessions: Collaborate with yoga influencers to host live or recorded yoga sessions, followed by a coffee break featuring the product.
  3. Healthy Coffee Recipes: Food and beverage influencers can share creative and healthy coffee recipes, such as protein-packed coffee smoothies or low-calorie iced coffee drinks.
  4. Fitness Challenges: Partner with fitness influencers to create a fitness challenge that includes the coffee product as a recommended pre-workout or post-workout beverage.
  5. User-Generated Content Campaigns: Encourage customers to share their own photos and videos of how they enjoy the coffee product in their daily lives, using a branded hashtag.

By leveraging these content ideas and collaborating with the right influencers, the coffee brand can effectively reach and engage its target audience, driving both brand awareness and product sales.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Female coffee lovers who do yoga
Campaign Objectives
Looking for female influencers aged 18 and above who love coffee and practice yoga or other exercises. Ideal influencers should regularly post about coffee and their fitness routines. The focus is on promoting a coffee-related product or service.
Influencer Persona
Female influencers aged 18 and above who are passionate about coffee and yoga or other exercises. They should have a strong presence on social media platforms and regularly post content related to coffee and fitness.
Content Themes
#CoffeeLover #YogaLife #CoffeeAndYoga
#1
Tara Lee Yoga and Nutrition
Tara Lee Yoga and Nutrition
@taraleeyoga
United Kingdom
Helping you feel your best with yoga & nutrition ⭐️Retreats ⭐️Online yoga classes at home ⭐️Pregnancy teacher training ⭐️Nutrition See links👇🏼
Followers
75.3K
Micro Influencer
Engagement Rate
1.2%
Last Post
1 month ago
35%Match Score
Fit for"Female coffee lovers who do yoga"
This influencer combines yoga and nutrition, which aligns with the brand's focus on fitness. However, there is no mention of coffee, which is a key requirement for the campaign. Therefore, they do not fully meet the brand's needs.
#2
katie kobussen
katie kobussen
@katiewantscoffee
United States
i want coffee. chicago lifestyle, led by caffeine ☕️katiewantscoffee@gmail.com
Followers
21.7K
Micro Influencer
Engagement Rate
0.0%
Last Post
1 month ago
30%Match Score
Fit for"Female coffee lovers who do yoga"
This influencer focuses on coffee and lifestyle but does not engage with fitness or yoga content. The lack of fitness-related posts makes them a poor fit for the brand's campaign.
#3
Dr. Coffist
Dr. Coffist
@dr.coffist
Cyprus
Not your basic coffee expert🤓 My mission=become the best coffee expert ☕︎ ☕︎ Follow for more coffee tips, latte art & fun posts
Followers
5.7K
Micro Influencer
Engagement Rate
2.1%
Last Post
1 month ago
30%Match Score
Fit for"Female coffee lovers who do yoga"
This influencer focuses on coffee expertise but does not engage with fitness or yoga content. The lack of fitness-related posts makes them a poor fit for the brand's campaign.
#4
Zoe Leon
Zoe Leon
@yoga.burn
Yoga & Fitness For Busy Women 🪷 Find The Workout That's Perfect For YOU With The Ultimate Access Pass! Try the FREE 14-Day Trial Offer Today! 🧘‍♀️
Followers
490.1K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Female coffee lovers who do yoga"
This influencer focuses on fitness for busy women but does not mention coffee in their content. The lack of coffee-related posts means they do not align with the brand's requirements.
#5
Dr. Kaye Cleave| Proaging Blogger & Fun Seeker
Dr. Kaye Cleave| Proaging Blogger & Fun Seeker
@ageingdisgracefully_
United States
⭐️ inspiring women to age intentionally ⭐️ flipping off ageist stereotypes ⭐️ normalising conversations about grief & loss
Followers
1.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Female coffee lovers who do yoga"
This influencer promotes a healthy lifestyle and yoga, but there is no mention of coffee in their content. While they have a strong presence, the absence of coffee-related posts makes them a poor fit for the brand's campaign.
#6
Francesca Golfetto
Francesca Golfetto
@francesca.golfetto
Norway
⭐️The Wellness retreat- October 12- 16 - Italy / SOLD OUT . On demand ONLINE YOGA classes here 👇🏻
Followers
306.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Female coffee lovers who do yoga"
This influencer promotes yoga but does not mention coffee, which is essential for the brand's campaign. The absence of coffee-related content makes them an unsuitable candidate.