Female influencers based in Morocco, interested in trading and finance. They should have a following that is engaged with financial and lifestyle content.

Product Positioning

The product in question is a trading app targeted at users in Morocco. To position this app effectively in the market, it is essential to highlight its unique features, such as user-friendly interface, security measures, educational resources, and customer support. Emphasizing the app's ability to cater to both novice and experienced traders can also be beneficial. Additionally, showcasing any local advantages, such as support for Moroccan currency or local market insights, can help differentiate the app from international competitors.

Target Customers

The ideal customer profile for this trading app would include:

• Young Adults (18-35 years old): Tech-savvy individuals who are open to exploring new financial opportunities and are comfortable using mobile applications.
• Aspiring Traders: Individuals interested in learning about trading and investing, who may benefit from the educational resources provided by the app.
• Experienced Traders: Those who are already familiar with trading but are looking for a more convenient or feature-rich platform.

Illustrative examples:

• A 25-year-old university graduate who is interested in investing her savings and learning more about the stock market.
• A 30-year-old professional who wants to manage his investments on-the-go using a reliable and secure app.
• A 22-year-old student who is curious about trading and wants to start with a user-friendly platform.

Potential Influencer Matches

To effectively promote the trading app, consider collaborating with the following types of influencers:

• Finance and Investment Influencers: These influencers can provide credibility and trust, as their followers are already interested in financial topics. They can create content that explains the benefits and features of the app, and how it can help users achieve their financial goals.
• Tech and App Review Influencers: These influencers can highlight the technical aspects and user experience of the app. Their reviews and tutorials can help potential users understand how to navigate and utilize the app effectively.
• Lifestyle and Fashion Influencers: Given the target demographic, collaborating with popular lifestyle and fashion influencers can help reach a broader audience. These influencers can integrate the app into their daily routines, showing how it fits into a modern, busy lifestyle.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to go viral:

• Tutorial Videos: Step-by-step guides on how to use the app, from setting up an account to making the first trade. These can be shared on YouTube, Instagram, and TikTok.
• Success Stories: Featuring real users who have achieved significant milestones using the app. This can be in the form of interviews, testimonials, or case studies.
• Educational Content: Short, engaging videos or posts that explain basic trading concepts, market trends, and investment strategies. This can position the app as a valuable resource for learning.
• Challenges and Giveaways: Hosting trading challenges or giveaways where users can win prizes for achieving certain milestones or participating in app-related activities.
• Influencer Takeovers: Allowing influencers to take over the app's social media accounts for a day, sharing their experiences and tips on using the app.

By leveraging these strategies, the trading app can effectively reach and engage its target audience in Morocco.