Female influencers aged 18-35 based in Frankfurt with 10k-20k followers on Instagram.

Product Positioning

The product or service being promoted should be positioned to appeal to young, modern women who are likely to be active on social media, particularly Instagram. The brand can leverage the vibrant and cosmopolitan lifestyle associated with Frankfurt, emphasizing themes such as fashion, beauty, lifestyle, or wellness. By aligning with current trends and the interests of the target demographic, the brand can establish a strong presence in the market.

Target Customers

The ideal customer profile includes young women aged 18 to 35 who are interested in fashion, beauty, lifestyle, or wellness. They are likely to be urban dwellers, tech-savvy, and engaged with social media platforms. Examples of target customers might include:

• A 25-year-old fashion enthusiast who follows the latest trends and enjoys sharing her style on Instagram.
• A 30-year-old professional interested in wellness and self-care, looking for products that fit her busy lifestyle.
• An 18-year-old student who is passionate about beauty and enjoys experimenting with new products.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers: Female influencers based in Frankfurt with 10k to 20k followers on Instagram. They have a more engaged audience and can create authentic content that resonates with their followers.
• Lifestyle Bloggers: Influencers who focus on fashion, beauty, or wellness, and can integrate the product into their daily routines, providing relatable content for their audience.
• Local Influencers: Influencers who have a strong connection to Frankfurt and can highlight the local appeal of the product, making it more relevant to the target audience.

Content Creation Ideas

• Fashion and Beauty Tutorials: Create engaging tutorials showcasing how to use the product, with tips and tricks that appeal to the target demographic.

• Lifestyle Integration: Develop content that shows the product being used in everyday life, emphasizing its practicality and relevance to the influencer's lifestyle.

• User-Generated Content Campaigns: Encourage followers to share their own experiences with the product, using a specific hashtag to create a sense of community and increase brand visibility.

• Behind-the-Scenes Content: Offer a glimpse into the brand's story, production process, or the influencer's personal experience with the product, creating a more personal connection with the audience.