Female influencers aged 18-35 based in Frankfurt with 10k-20k followers, active on Instagram, focusing on lifestyle, fashion, or beauty.

Product Positioning

The product or service being promoted should be positioned to appeal to young, modern women in Frankfurt. This demographic is likely interested in lifestyle, fashion, beauty, and wellness products. The brand can leverage its local presence to create a sense of community and authenticity, emphasizing quality, trendiness, and relevance to the everyday lives of young women in Frankfurt.

Target Customers

The ideal customer profile includes women aged 18 to 35 living in Frankfurt. They are likely active on social media, interested in fashion, beauty, lifestyle, and wellness trends. They value authenticity, relatability, and aspirational content. Examples of target customers could include:

• A 25-year-old fashion enthusiast who follows the latest trends and enjoys sharing her style on Instagram.
• A 30-year-old professional interested in wellness and self-care, looking for products that fit her busy lifestyle.
• An 18-year-old student who is exploring new beauty products and enjoys engaging with influencers for recommendations.

Potential Influencer Matches

To reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers (10k to 20k followers): These influencers have a more engaged audience and can create authentic connections with their followers. They are ideal for promoting niche products and building brand trust.
• Lifestyle Influencers: Focus on influencers who share content related to fashion, beauty, and wellness, as they align with the interests of the target demographic.
• Local Influencers: Influencers based in Frankfurt can provide a sense of community and relatability, making the brand more appealing to local customers.

Content Creation Ideas

• Fashion and Beauty Tutorials: Collaborate with influencers to create tutorials showcasing how to use the product in everyday routines, highlighting its benefits and unique features.
• Behind-the-Scenes Content: Share behind-the-scenes content of the product development process or the brand's story to create a personal connection with the audience.
• User-Generated Content Campaigns: Encourage followers to share their experiences with the product using a specific hashtag, creating a sense of community and increasing brand visibility.
• Local Events or Meetups: Organize events or meetups in Frankfurt where influencers can interact with their followers and promote the product in a real-world setting.

These strategies can help the brand effectively reach and engage with its target audience, leveraging the influence and reach of carefully selected influencers.