To effectively position the brand, product, or service in the market, it is essential to highlight its unique features and benefits. If the product is related to fashion, beauty, lifestyle, or travel, emphasizing its connection to Paris can be a strong selling point. Paris is often associated with elegance, sophistication, and trendsetting, which can be leveraged to create a desirable image for the product.
The ideal customer profile would likely include:
Fashion influencers who focus on Parisian style and trends can effectively reach the target audience. They can showcase the product in stylish outfits and provide fashion tips.
Beauty influencers who create content around makeup and skincare routines inspired by Parisian beauty standards can attract the target customers. They can demonstrate how the product fits into their beauty regimen.
Lifestyle influencers who share their daily lives, including travel experiences in Paris, can create a relatable and aspirational image for the product. They can highlight how the product enhances their lifestyle.
Travel influencers who frequently visit Paris or create content about Parisian culture can appeal to those who dream of visiting the city. They can incorporate the product into their travel content.
By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong market presence.
Extracted from Campaign Brief & Market Analysis