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Brief

"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes. "

Female influencers promoting natural cakes

Research Insight & Analysis

Product Positioning

The product in question is natural cakes from a local cake shop in Chennai. The key features to highlight are the natural ingredients, health benefits, and family-friendly appeal. In the existing market, these cakes can be positioned as a healthier alternative to conventional cakes, appealing to health-conscious consumers and families who prioritize natural and wholesome ingredients in their diet. The brand can leverage the growing trend of clean eating and the increasing demand for natural and organic products.

Target Customers

The ideal customer who balances a busy career with a focus on maintaining a healthy lifestyle for her family.

  1. A 35-year-old homemaker who enjoys baking and often shares recipes and food reviews on her blog.

Potential Influencer Matches

Types of Influencers

  1. Mommy Bloggers/Vloggers: These influencers often share content related to parenting, family life, and healthy living. They can effectively communicate the family-friendly and health benefits of the natural cakes.
  2. **Health and Wellness and families

Content Creation Ideas

General Ideas

  1. Product Reviews: Influencers can create detailed reviews of the cakes, discussing the taste, texture, and health benefits.
  2. Unboxing and First Impressions: Videos or posts showing the unboxing of the cakes, followed by the influencer's initial reactions and thoughts.
  3. Recipe Integration: Influencers can create content where they incorporate the cakes into family-friendly recipes or meal ideas.

Creative Ideas

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Female influencers promoting natural cakes
Campaign Objectives
Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes.
Influencer Persona
Female influencers, preferably mothers, aged 25-45, located in Chennai, with a focus on health, family, and natural ingredients.
Content Themes
#NaturalCakes #HealthyEating #FamilyFriendly
#1
healthyhaleyhogan
healthyhaleyhogan
@healthyhaleyhogan
US
Motherhood | Healthy Lifestyle🤍 ⬇️Lose weight & eat your favorite foods!⬇️
Followers
26.4K
Micro Influencer
Engagement Rate
0.3%
Last Post
1 month ago
75%Match Score
Fit for"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes."
This influencer focuses on healthy lifestyle and motherhood, which aligns well with the brand's target audience and values. The content could potentially highlight the health benefits of the cakes, making this influencer a good fit for the campaign. Therefore, this influencer is a suitable match.
#2
Jalalsamfit
Jalalsamfit
@jalalsamfit
GB
🍔Easy, High Protein & Delicious Recipes 👇🏽COOKBOOKS ARE OUT NOW!👇🏽
Followers
5.2M
Mega Influencer
Engagement Rate
1.6%
Last Post
1 month ago
60%Match Score
Fit for"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes."
This influencer focuses on healthy recipes, which aligns with the brand's emphasis on natural ingredients. However, there is no indication of motherhood or family-oriented content, which is essential for the campaign. Thus, while there is some alignment, the lack of family focus makes this influencer a less ideal fit.
#3
LIZ FIGOLI CAKES
LIZ FIGOLI CAKES
@lizfigolicakes
Australia
CAKE ARTIST 📍Shellharbour, NSW, Australia Tricks and tips in REELS tab Link for cake supplies (Code LIZ10) and my Amazon store👇🏼
Followers
47.9K
Micro Influencer
Engagement Rate
1.2%
Last Post
1 month ago
60%Match Score
Fit for"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes."
This influencer's content focuses on cake decorating, which aligns with the brand's product. However, there is no indication of motherhood or family-oriented content, which is essential for the campaign. Thus, while there is some alignment, the lack of family focus makes this influencer a less ideal fit.
#4
Anastasiia LIANE | Cake Designer | Melbourne
Anastasiia LIANE | Cake Designer | Melbourne
@anastasiialiane
Australia
Hi, you can call me Lia 👋 📚 Teaching how to make modern cakes 🍰 Cake Order👇🏼
Followers
10.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes."
This influencer's content focuses on cake making, which aligns with the brand's product. However, there is no indication of motherhood or family-oriented content, which is essential for the campaign. Thus, while there is some alignment, the lack of family focus makes this influencer a less ideal fit.
#5
Wheat Bakes
Wheat Bakes
@wheatbakes.organic
India
Whole Wheat Cakes | Cheese Cakes | Brownies | Cookies Natural & Healthy Cakes 💪 100% Vegetarian and No preservative 📩 DM For Orders 📞7904309386
Followers
23.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes."
This influencer focuses on healthy cakes and has a clear emphasis on natural ingredients, which aligns well with the brand's values. However, the influencer is based in India but not specifically in Chennai, which may limit local appeal. Overall, while there is a good thematic fit, the location is a significant drawback.
#6
Marielachan
Marielachan
@mariielachan
US
Eat to heal 💚🌱 eatcleanwithmarie@gmail.com DISCOUNT CODE eatclean10
Followers
26.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Looking for female influencers, preferably mothers, aged 25-45, located in Chennai, to promote natural cakes from a local cake shop. Content should highlight the natural ingredients, health benefits, and family-friendly appeal of the cakes."
This influencer promotes healthy eating and natural ingredients, which aligns well with the brand's focus on health benefits. However, there is no indication of a family-oriented approach or that the influencer is a mother, which is a significant aspect of the brand's requirements. Thus, while the content aligns with the brand's values, the lack of family focus reduces the overall fit.