The product in question is natural cakes from a local cake shop in Chennai. The key features to highlight are the natural ingredients, health benefits, and family-friendly appeal. In the existing market, these cakes can be positioned as a healthier alternative to conventional cakes, appealing to health-conscious consumers and families who prioritize natural and wholesome ingredients in their diet. The brand can leverage the growing trend of clean eating and the increasing demand for natural and organic products.
The ideal customer who balances a busy career with a focus on maintaining a healthy lifestyle for her family.
Extracted from Campaign Brief & Market Analysis