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Brief

"Female, Philippines, Lifestyle, Wellness, 100,000 to 1 million followers"

Female, Philippines, Lifestyle, Wellness, 100,000 to 1 million followers

Research Insight & Analysis

Product Positioning

The query does not specify a particular product or service, but it does indicate a focus on lifestyle and wellness. In the Philippines, the lifestyle and wellness market is growing, with increasing interest in health, fitness, mental well-being, and sustainable living. Positioning a brand in this market would involve highlighting benefits such as improved health, enhanced quality of life, and sustainable practices. For new products, consider emphasizing unique features that differentiate them from existing offerings, such as organic ingredients, innovative wellness techniques, or community-driven initiatives.

Target Customers

The ideal customer profile for a lifestyle and wellness brand in the Philippines would likely include:

  • Young Professionals: Individuals aged 25-35 who are career-oriented but also prioritize their health and well-being.
  • Health Enthusiasts: People who are already engaged in fitness activities, healthy eating, and mindfulness practices.
  • Eco-conscious Consumers: Customers who are interested in sustainable and eco-friendly products.
  • Social Media Savvy Individuals: Those who are active on social media platforms and follow lifestyle and wellness trends.

Illustrative examples:

  • A 28-year-old female marketing executive who practices yoga and follows a plant-based diet.
  • A 32-year-old male entrepreneur who is interested in mental wellness and uses meditation apps.
  • A 25-year-old female student who is passionate about sustainable living and zero-waste products.

Potential Influencer Matches

Based on the query, the ideal influencers would be:

  • Lifestyle Bloggers/Vloggers: Influencers who share their daily routines, wellness tips, and lifestyle choices. They can create relatable content that resonates with the target audience.
  • Fitness Enthusiasts: Influencers who focus on physical health, exercise routines, and fitness challenges. They can inspire followers to adopt healthier lifestyles.
  • Wellness Coaches: Influencers who provide guidance on mental health, mindfulness, and holistic well-being. They can offer valuable insights and promote products that enhance mental wellness.
  • Eco-friendly Advocates: Influencers who promote sustainable living and eco-friendly products. They can attract eco-conscious consumers and highlight the brand's commitment to sustainability.

Content Creation Ideas

To effectively promote the brand, consider the following content topics and ideas:

  • Daily Routines: Influencers can share their daily wellness routines, including morning rituals, exercise sessions, and healthy meals.
  • Product Reviews: Honest and detailed reviews of the brand's products, highlighting their benefits and unique features.
  • Challenges and Giveaways: Engaging followers with wellness challenges (e.g., 30-day fitness challenge) and product giveaways to increase brand visibility and engagement.
  • Tutorials and How-tos: Step-by-step guides on using the products, such as skincare routines, healthy recipes, or meditation techniques.
  • Behind-the-Scenes: Showcasing the brand's production process, commitment to quality, and sustainable practices to build trust and transparency.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in the Philippines' lifestyle and wellness market.

Curated Influencer List
#1
The Farm at San Benito
The Farm at San Benito
@UCcTps5eTYD_dD3M4ymNLQ3Q
The Farm at San Benito, a proud member of CG Hospitality, is an eco-luxury holistic medical wellness resort located in Lipa, Batangas, just a 90-minute drive south of Manila. The Farm has been honored with over 80 prestigious international awards including “Best Medical Wellness Resort in the World” from SENSES Germany which made its mark as one of the leading medical wellness destinations in the world. With only 40 exclusive suites and villas, a well-maintained property, world-class service, and the Filipinos' nurturing touch, The Farm offers guests an unparalleled experience. An all-inclusive Life-Changing Holiday starts at US$ 436++ per person per night on double occupancy; US$ 524++ based on single occupancy. • Beauty & Vitality • De-Stress & Revivify • Detoxification Program • Pain Management • Mental Health • Weight Management, Diabetes Prevention, & Heart Health
Followers
1.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for female influencers in the Philippines with 100,000 to 1 million followers who specialize in lifestyle and wellness content. Ideal influencers should create engaging content related to health, wellness, and lifestyle tips."
This influencer focuses on wellness and has a follower count within the required range. However, the content style and tone are not clearly aligned with the brand's desired style.
#2
Moon Tribe Project PH
Moon Tribe Project PH
@moontribeprojectph
PH
✨ Space Holder ✨ Retreat Schedules, follow Moon Tribe Project PH on Facebook.
Followers
16.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for female influencers in the Philippines with 100,000 to 1 million followers who specialize in lifestyle and wellness content. Ideal influencers should create engaging content related to health, wellness, and lifestyle tips."
The influencer focuses on mental health and wellness, which aligns well with the brand's requirements. However, the follower count is below the required range.
#3
La Bea
La Bea
@holasoylabea
ES
🇵🇭🇪🇸 Gym, Jiu Jitsu, Spanish, life ✉️ holasoylabeaaa@gmail.com
Followers
12.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for female influencers in the Philippines with 100,000 to 1 million followers who specialize in lifestyle and wellness content. Ideal influencers should create engaging content related to health, wellness, and lifestyle tips."
The influencer's content focuses on spa and wellness, which aligns well with the brand's requirements. However, the follower count is below the required range.
#4
msdnfinds
msdnfinds
@msdnfinds
PH
Random recos 📦 ,Tiktok Affiliate 💖 Furmom 🐾
Followers
13.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for female influencers in the Philippines with 100,000 to 1 million followers who specialize in lifestyle and wellness content. Ideal influencers should create engaging content related to health, wellness, and lifestyle tips."
The influencer's content focuses on spa and wellness, which aligns well with the brand's requirements. However, the follower count is below the required range.
#5
Live Well Today
Live Well Today
@UC1nrBiHxXXnpJcxfIwYwQKw
US
Welcome to Live Well Today - Your Daily Wellness Guide! Daily Health Tips & Insights Explore well-being with our daily videos sharing valuable health tips, from disease prevention to the pros and cons of various fruits. Join us on the path to a healthier lifestyle. Dive into the World of Fruits Discover nature's goodness! Delve into fruits, exploring their benefits and downsides. Learn how incorporating these nutritional powerhouses can lead to a happier, healthier you. Join Our Community Connect with health enthusiasts. Share your journey, ask questions, and inspire others. Let's build a community prioritizing well-being and supporting each other. Daily Uploads for a Healthier You Knowledge is key to a healthier life. We upload daily, keeping you informed and motivated. Subscribe and stay updated on the latest insights. Embark on a journey to a healthier, happier you with Live Well Today. Let's make wellness a daily habit!
Followers
1.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for female influencers in the Philippines with 100,000 to 1 million followers who specialize in lifestyle and wellness content. Ideal influencers should create engaging content related to health, wellness, and lifestyle tips."
This influencer focuses on health and wellness content, which aligns well with the brand's requirements. However, the follower count is below the required range.
#6
everyday momday
everyday momday
@everydaymomdayph
PH
Food, travel, home design, and product recos
Followers
1.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for female influencers in the Philippines with 100,000 to 1 million followers who specialize in lifestyle and wellness content. Ideal influencers should create engaging content related to health, wellness, and lifestyle tips."
The influencer's content focuses on travel and wellness, which partially aligns with the brand's requirements. However, the follower count is below the required range.