Female influencers aged 18-35 based in the Philippines, focusing on lifestyle and wellness content. They should have a follower count between 100,000 to 1 million and be active on platforms like Instagram, TikTok, and YouTube.

Product Positioning

The query does not specify a particular product or service, but it does indicate a focus on lifestyle and wellness. In the Philippines, the lifestyle and wellness market is growing, with increasing interest in health, fitness, mental well-being, and sustainable living. Positioning a brand in this market would involve highlighting benefits such as improved health, enhanced quality of life, and sustainable practices. For new products, consider emphasizing unique features that differentiate them from existing offerings, such as organic ingredients, innovative wellness techniques, or community-driven initiatives.

Target Customers

The ideal customer profile for a lifestyle and wellness brand in the Philippines would likely include:

• Young Professionals: Individuals aged 25-35 who are career-oriented but also prioritize their health and well-being.
• Health Enthusiasts: People who are already engaged in fitness activities, healthy eating, and mindfulness practices.
• Eco-conscious Consumers: Customers who are interested in sustainable and eco-friendly products.
• Social Media Savvy Individuals: Those who are active on social media platforms and follow lifestyle and wellness trends.

Illustrative examples:

• A 28-year-old female marketing executive who practices yoga and follows a plant-based diet.
• A 32-year-old male entrepreneur who is interested in mental wellness and uses meditation apps.
• A 25-year-old female student who is passionate about sustainable living and zero-waste products.

Potential Influencer Matches

Based on the query, the ideal influencers would be:

• Lifestyle Bloggers/Vloggers: Influencers who share their daily routines, wellness tips, and lifestyle choices. They can create relatable content that resonates with the target audience.
• Fitness Enthusiasts: Influencers who focus on physical health, exercise routines, and fitness challenges. They can inspire followers to adopt healthier lifestyles.
• Wellness Coaches: Influencers who provide guidance on mental health, mindfulness, and holistic well-being. They can offer valuable insights and promote products that enhance mental wellness.
• Eco-friendly Advocates: Influencers who promote sustainable living and eco-friendly products. They can attract eco-conscious consumers and highlight the brand's commitment to sustainability.

Content Creation Ideas

To effectively promote the brand, consider the following content topics and ideas:

• Daily Routines: Influencers can share their daily wellness routines, including morning rituals, exercise sessions, and healthy meals.
• Product Reviews: Honest and detailed reviews of the brand's products, highlighting their benefits and unique features.
• Challenges and Giveaways: Engaging followers with wellness challenges (e.g., 30-day fitness challenge) and product giveaways to increase brand visibility and engagement.
• Tutorials and How-tos: Step-by-step guides on using the products, such as skincare routines, healthy recipes, or meditation techniques.
• Behind-the-Scenes: Showcasing the brand's production process, commitment to quality, and sustainable practices to build trust and transparency.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in the Philippines' lifestyle and wellness market.