MyInfluencer
Brief

"skin, hair and body care brand looking for a female micro influencer with 10k followers in Instagram ffrom Kerala and Tamil Nadu"

Female micro-influencer in beauty care

Research Insight & Analysis

Product Positioning

The brand in question is a skin, hair, and body care brand. This category is highly competitive, with numerous established and emerging brands. To stand out, the brand should emphasize unique selling points such as natural ingredients, cruelty-free products, or specific benefits like hydration, anti-aging, or hair growth. Positioning the brand as a premium, eco-friendly, or Ayurvedic solution could also resonate well with the target audience in Kerala and Tamil Nadu, where traditional and natural remedies are highly valued.

Target Customers

The ideal customer profile for this brand would be women aged 18-35 who are conscious about their skin, hair, and body care routines. They are likely to be interested in natural and effective products and are active on social media platforms like Instagram. These customers are also likely to follow beauty trends and seek recommendations from influencers they trust.

Illustrative examples of target customers:

  • A 25-year-old working professional in Chennai who follows a daily skincare routine and is interested in trying new products.
  • A 30-year-old homemaker in Kochi who prefers natural and Ayurvedic products for her family.
  • A 22-year-old college student in Coimbatore who follows beauty influencers for makeup and skincare tips.

Potential Influencer Matches

Given the requirements, the ideal influencers would be female micro-influencers with around 10k followers on Instagram, based in Kerala and Tamil Nadu. These influencers should have a strong engagement rate and a genuine connection with their followers. They should also have a focus on beauty, skincare, haircare, and lifestyle content.

Types of influencers:

  • Beauty Enthusiasts: Influencers who regularly post about skincare routines, haircare tips, and body care products. They can provide detailed reviews and tutorials.
  • Lifestyle Bloggers: Influencers who share their daily life, including beauty and self-care routines. They can integrate the brand's products into their everyday content.
  • Health and Wellness Influencers: Influencers who focus on overall well-being, including natural and organic products. They can highlight the brand's natural ingredients and benefits.

Content Creation Ideas

To effectively promote the brand, the influencers can create various types of content that align with the brand's positioning and appeal to the target audience.

General Ideas

  • Product Reviews: Detailed reviews of the brand's products, highlighting their benefits and unique features.
  • Tutorials: Step-by-step guides on how to use the products as part of a skincare or haircare routine.
  • Before and After: Showcasing the results of using the products over a period of time.

Creative Ideas

  • DIY Skincare Recipes: Using the brand's products as ingredients in DIY skincare recipes.
  • Challenges: Hosting a 7-day or 30-day skincare challenge using the brand's products and encouraging followers to participate.
  • Collaborations: Partnering with other influencers for joint content, such as skincare routines or beauty tips.

By leveraging these content ideas, the brand can create engaging and authentic content that resonates with the target audience and drives interest in their products.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Female micro-influencer in beauty care
Campaign Objectives
Seeking a female micro-influencer with around 10k followers on Instagram from Kerala and Tamil Nadu to promote a skin, hair, and body care brand. Ideal candidates should create engaging content related to beauty and personal care.
Influencer Persona
Female micro-influencers aged 18-35 from Kerala and Tamil Nadu who focus on beauty, skin, hair, and body care content on Instagram.
Content Themes
#skincare #haircare #bodycare
#1
bougie on a budget
bougie on a budget
@msarkansauce
💜: GOD . family . beauty . sports . animals . brunch . mimosas . music . foodie “what are you a girl or something..?!”
Followers
389
Nano Influencer
Engagement Rate
4.0%
Last Post
1 month ago
50%Match Score
Fit for"Female micro-influencer in beauty care"
This influencer focuses on fragrances and self-care, which aligns well with the brand's focus on beauty and personal care. However, there is no information about the influencer's location or follower count.
#2
jσℓуHelena🦋🧿
jσℓуHelena🦋🧿
@_______zora._______
𝐼𝓉’𝓈 𝒿𝓊𝓈𝓉 𝒮𝓉𝓊𝒻𝒻’𝓈 𝓉𝒽𝒶𝓉 𝐼 𝐿𝐼𝒦𝐸… - 𝒸𝒽𝑒𝓇𝒾𝓈𝒽𝑒𝒹 𝓂𝓎 𝓂𝑜𝓂𝑒𝓃𝓉𝓈… A good mama, a good heart! - Parfum,Skin&Self-care love. - 𝘎𝘰𝘥 𝘢𝘣𝘰𝘷𝘦 𝘢𝘭𝘭.
Followers
21
Nano Influencer
Engagement Rate
61.9%
Last Post
1 month ago
45%Match Score
Fit for"Female micro-influencer in beauty care"
The influencer's content includes self-care and body care, which aligns with the brand's focus. However, there is no information about the influencer's location or follower count.
#3
skinsync
skinsync
@skinsync.official
Followers
0
Nano Influencer
Engagement Rate
NaN%
40%Match Score
Fit for"Female micro-influencer in beauty care"
The influencer focuses on skincare and beauty products, which aligns with the brand's focus. However, there is no information about the influencer's location or follower count.
#4
Pura Elegância | Suplementos Naturais
Pura Elegância | Suplementos Naturais
@pura.elegancia2024
Brazil
😍 A revolução na Sua beleza 🤯 Aprenda como ter cabelos incríveis, unhas saudáveis e pele radiante ♥️ Renove-se de dentro para fora
Followers
3
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Female micro-influencer in beauty care"
The influencer focuses on skincare and beauty, which aligns with the brand's focus. However, there is no information about the influencer's location or follower count.
#5
Dra. Andrea Sarro Ramírez
Dra. Andrea Sarro Ramírez
@andyderma
Dermatóloga y Médico Internista Tricóloga Mérida,Mx
Followers
168
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Female micro-influencer in beauty care"
The influencer focuses on skincare and sun care, which aligns with the brand's focus. However, there is no information about the influencer's location or follower count.
#6
Just Body Spa
Just Body Spa
@justbodyspa
Body Contouring, Tightening, Toning, Sculpting, non-invasive, state of the art treatments. 675 Ygnacio Valley Rd, Walnut Creek, CA 94596
Followers
4
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Female micro-influencer in beauty care"
The influencer focuses on skincare and non-invasive treatments, which aligns with the brand's focus. However, there is no information about the influencer's location or follower count.