The brand in question is a skin, hair, and body care brand. This category is highly competitive, with numerous established and emerging brands. To stand out, the brand should emphasize unique selling points such as natural ingredients, cruelty-free products, or specific benefits like hydration, anti-aging, or hair growth. Positioning the brand as a premium, eco-friendly, or Ayurvedic solution could also resonate well with the target audience in Kerala and Tamil Nadu, where traditional and natural remedies are highly valued.
The ideal customer profile for this brand would be women aged 18-35 who are conscious about their skin, hair, and body care routines. They are likely to be interested in natural and effective products and are active on social media platforms like Instagram. These customers are also likely to follow beauty trends and seek recommendations from influencers they trust.
Illustrative examples of target customers:
Given the requirements, the ideal influencers would be female micro-influencers with around 10k followers on Instagram, based in Kerala and Tamil Nadu. These influencers should have a strong engagement rate and a genuine connection with their followers. They should also have a focus on beauty, skincare, haircare, and lifestyle content.
Types of influencers:
To effectively promote the brand, the influencers can create various types of content that align with the brand's positioning and appeal to the target audience.
By leveraging these content ideas, the brand can create engaging and authentic content that resonates with the target audience and drives interest in their products.
Extracted from Campaign Brief & Market Analysis