Female, located in Sri Lanka, with 60,000 to 90,000 followers.

Product Positioning

The query does not specify a particular product or service. However, given the request for a female Sri Lankan influencer with 60,000 to 90,000 followers, we can infer that the product or service is likely targeted towards a Sri Lankan audience, particularly women. The product could range from fashion, beauty, lifestyle, health, or even local services. Positioning the product in the market would depend on its unique selling points (USPs) and how it addresses the needs or desires of the target audience.

Target Customers

Based on the positioning, the ideal customer profile would likely be:

• Demographics: Women aged 18-35, living in Sri Lanka
• Interests: Fashion, beauty, lifestyle, health, wellness, local culture
• Behavior: Active on social media, follows local influencers, engages with content related to their interests

Illustrative examples:

1. A young woman in her early 20s who follows beauty and fashion trends and looks for product recommendations from influencers.
2. A working professional in her late 20s who is interested in lifestyle and wellness tips.
3. A college student who is keen on local culture and events and follows influencers for updates and inspiration.

Potential Influencer Matches

Given the specified requirements, the ideal influencers would be:

• Micro-Influencers: Female influencers with 60,000 to 90,000 followers who have a strong engagement rate and a loyal following. They are likely to have a more personal connection with their audience.
• Content Focus: Influencers who create content around fashion, beauty, lifestyle, health, and wellness. This ensures that their audience aligns with the target customer profile.
• Local Relevance: Influencers who are based in Sri Lanka and have a significant portion of their followers from the region. This ensures that the content resonates with the local audience.

Content Creation Ideas

To maximize the impact of the campaign, consider the following content ideas:

• Product Reviews and Tutorials: Influencers can create detailed reviews or tutorials showcasing the product, highlighting its features and benefits.
• Lifestyle Integration: Content that shows how the product fits into the influencer's daily life, making it relatable and aspirational for their followers.
• Giveaways and Contests: Engaging the audience through giveaways or contests can increase visibility and engagement.
• Behind-the-Scenes: Sharing behind-the-scenes content of how the product is made or used can create a sense of authenticity and trust.
• Collaborative Content: Partnering with other local influencers for joint content can expand reach and tap into new audiences.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving awareness and conversions for the product or service.