Female TikTok influencers with a follower count between 10k to 150k, whose audience consists of more than 40% aged 18-24.

Product Positioning

The query does not specify a particular product or service, so we will assume a general approach. The brand or product can be positioned to appeal to a young, predominantly female audience on TikTok. Given the age range of 18-24, the product should be trendy, visually appealing, and relevant to current youth culture. Examples could include fashion items, beauty products, lifestyle gadgets, or digital services like apps or online platforms.

Target Customers

The ideal customer profile would be young women aged 18-24 who are active on TikTok. They are likely to be interested in trends, social media, and peer recommendations. They value authenticity and relatability in the influencers they follow. Examples of target customers could include:

• College students looking for affordable fashion and beauty tips
• Young professionals interested in lifestyle and self-care products
• Social media enthusiasts who enjoy discovering new trends and products

Potential Influencer Matches

Based on the specified requirements, the ideal influencers would be:

• Female TikTok creators with a follower count between 10k to 150k
• Influencers whose audience consists of more than 40% of followers aged 18-24

Types of Influencers

1. Micro-Influencers (10k-50k followers)

   • These influencers often have a highly engaged audience and can provide authentic recommendations. They are ideal for niche products or localized campaigns.

2. Mid-Tier Influencers (50k-150k followers)

   • These influencers have a broader reach while still maintaining a personal connection with their audience. They are suitable for products that require a bit more visibility but still benefit from a personal touch.

Content Creation Ideas

General Ideas

1. Product Reviews and Unboxings

   • Influencers can create engaging videos where they unbox and review the product, highlighting its features and benefits.

2. Tutorials and How-Tos

   • Step-by-step guides on how to use the product, showcasing its practical applications and effectiveness.

Creative Ideas

1. Challenges and Trends

   • Create a branded challenge or trend that encourages user-generated content. This can help the product go viral and reach a wider audience.

2. Behind-the-Scenes Content

   • Share behind-the-scenes footage of how the product is made or the story behind the brand. This can create a deeper connection with the audience.

3. Collaborations and Giveaways

   • Partner with multiple influencers for a collaborative campaign or host giveaways to increase engagement and attract new followers.

By leveraging these strategies, the brand can effectively reach and engage with its target audience on TikTok.