Female influencers aged 18-35 based in Malmö, Sweden, focusing on workout and lifestyle content on Instagram.

Product Positioning

The brand or product in question appears to be related to fitness and lifestyle, specifically targeting females who are interested in workout routines and lifestyle content. In the existing market, this product can be positioned as a premium or niche offering that caters to women who are health-conscious and interested in maintaining an active lifestyle. The brand can emphasize aspects such as empowerment, community, and personal growth, which are often associated with fitness and lifestyle content.

Target Customers

The ideal customer profile would include women aged 18-35 who are interested in fitness, wellness, and lifestyle improvement. These customers are likely to be active on social media, particularly Instagram, and are looking for inspiration and motivation in their fitness journeys. They may also be interested in related topics such as nutrition, mental health, and fashion.

Illustrative examples of target customers include:

• A 25-year-old woman who regularly attends gym classes and follows fitness influencers for workout tips and motivation.
• A 30-year-old professional who balances a busy work schedule with a commitment to maintaining a healthy lifestyle.
• A 22-year-old student who is exploring different workout routines and lifestyle changes to improve her overall well-being.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Fitness Influencers: These influencers focus on workout routines, fitness tips, and healthy living. They can demonstrate the product in action and provide authentic reviews to their followers.

• Lifestyle Influencers: Influencers who share content about their daily lives, including fitness, fashion, and wellness. They can integrate the product into their lifestyle content, showcasing its versatility and appeal.

• Local Influencers in Malmö, Sweden: Influencers based in Malmö who have a strong local following. They can create content that resonates with the local audience and highlight the product's relevance to the community.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content topics and ideas:

• Workout Challenges: Create a series of workout challenges that influencers can participate in and share with their followers. This encourages engagement and community participation.

• Lifestyle Vlogs: Encourage influencers to create vlogs that incorporate the product into their daily routines, highlighting its benefits and versatility.

• Transformation Stories: Share inspiring transformation stories of individuals who have achieved their fitness goals, with the product playing a key role in their journey.

• Collaborative Events: Organize virtual or in-person events in Malmö, where influencers can interact with their followers and promote the product through live demonstrations or workshops.

These content ideas can help create a strong connection between the brand and its target audience, leveraging the influencers' reach and authenticity.