Activists, educators, public figures; diverse backgrounds; socially conscious; politically active.

Product Positioning

To effectively position a brand or service that is focused on fighting against far-right ideologies, it is essential to emphasize values such as inclusivity, social justice, and community empowerment. The brand can be positioned as a champion for marginalized voices, promoting dialogue and understanding among diverse groups.

For new products, consider leveraging existing movements or campaigns that resonate with the target audience. Fresh angles could include collaborations with grassroots organizations or initiatives that highlight personal stories of those affected by far-right extremism, thereby creating a relatable and impactful narrative.

Target Customers

The ideal customer profile for this campaign would likely include:

• Activists and Advocates: Individuals who are already engaged in social justice movements and are passionate about combating far-right ideologies.

• Young Adults: Particularly those aged 18-35, who are active on social media and are often at the forefront of social change.

• Educators and Students: Those in academic settings who are interested in discussions around political ideologies and social issues.

• Community Leaders: Individuals who influence local communities and can mobilize support for anti-far-right initiatives.

Potential Influencer Matches

1. Social Justice Activists: Influencers who are known for their activism and advocacy work can effectively reach audiences that are already engaged in social issues. Their credibility and established follower base can amplify the campaign's message.

2. Content Creators Focused on Education: Influencers who create educational content about political ideologies and social justice can help inform and engage a broader audience. They can provide context and insights that resonate with those seeking to understand the implications of far-right movements.

3. Micro-Influencers in Local Communities: These influencers often have a strong connection with their followers and can mobilize grassroots support. They can be particularly effective in promoting local events or initiatives aimed at combating far-right ideologies.

4. Artists and Creatives: Collaborating with artists who use their platforms to address social issues can create visually compelling content that resonates emotionally with audiences. This can include musicians, visual artists, and writers who focus on themes of resistance and empowerment.

Content Creation Ideas

• Personal Stories: Share testimonials or narratives from individuals who have been affected by far-right ideologies, highlighting their journeys and resilience.

• Educational Series: Create a series of posts or videos that explain the history and impact of far-right movements, aiming to educate and inform the audience.

• Interactive Campaigns: Develop campaigns that encourage followers to share their own stories or experiences related to social justice, fostering a sense of community and engagement.

• Collaborative Events: Host virtual or in-person events featuring discussions with experts, activists, and influencers to engage the audience in meaningful dialogue.

• Art and Expression: Encourage artists to create pieces that reflect the campaign's message, which can be shared across social media platforms to reach a wider audience.

These content ideas can help create a strong narrative that aligns with the brand's mission and resonates with the target audience, increasing the potential for virality and engagement.