Financial advisors, investment experts, or lifestyle influencers focusing on luxury and gifting, aged 25-45, active on Instagram, YouTube, or TikTok.

Product Positioning

The product in question involves finance, gold purchase, and gift gold coins. In the current market, gold is often seen as a stable investment and a symbol of wealth and prosperity. Positioning this product can focus on its dual appeal as both a financial investment and a meaningful gift. Highlighting the product's value as a secure investment option and a unique, thoughtful gift can attract both investors and gift-givers. Emphasizing the emotional and financial benefits of gifting gold coins can create a strong market presence.

Target Customers

The ideal customer profile includes:

• Investors: Individuals looking to diversify with stable assets like gold.
• Gift Buyers: People seeking unique and valuable gifts for special occasions such as weddings, anniversaries, or cultural festivals.
• Financial Enthusiasts: Individuals interested in finance and investment opportunities, who appreciate the value of gold.

Illustrative examples include young professionals starting to invest, families looking for traditional gifts, and financial advisors recommending gold as part of a diversified investment strategy.

Potential Influencer Matches

• Finance Experts: Influencers with a strong following in the finance and investment community can effectively communicate the benefits of gold as an investment.
• Lifestyle Bloggers: Those who focus on luxury, lifestyle, and gift ideas can highlight the product's appeal as a unique and meaningful gift.
• Cultural Influencers: Influencers who celebrate cultural traditions and festivals can promote gold coins as traditional and auspicious gifts.

Each type of influencer can reach different segments of the target audience, enhancing the product's visibility and appeal.

Content Creation Ideas

• Investment Tips: Create content that educates audiences on the benefits of investing in gold, featuring expert opinions and market analysis.
• Gift Guides: Develop engaging content showcasing gold coins as perfect gifts for various occasions, with creative packaging and presentation ideas.
• Cultural Stories: Share stories and traditions related to gold gifting in different cultures, highlighting its significance and emotional value.
• Customer Testimonials: Feature satisfied customers sharing their experiences of purchasing or gifting gold coins, adding authenticity and trust to the brand.

These content ideas can help create a strong connection with the audience, encouraging engagement and sharing.