The brand or product in question is related to finance, targeting an audience interested in financial topics. In the Middle Eastern market, finance-related content can be positioned to address various aspects such as personal finance, investment strategies, market analysis, and financial literacy. The product can be positioned as a reliable source of financial knowledge, offering insights and tips that are tailored to the unique economic landscape of the Middle East.
The ideal customer profile includes:
Illustrative examples:
Influencers who are financial analysts, advisors, or educators. They can provide in-depth analysis and advice, making complex financial topics accessible to a broader audience.
Influencers who blend lifestyle content with financial advice. They can reach a wider audience by integrating finance tips into everyday life scenarios.
Influencers who focus on business growth, startups, and entrepreneurship. They can attract aspiring entrepreneurs and business owners looking for financial guidance.
Influencers who cover technology and innovation, as these areas often intersect with finance, especially in the context of fintech and digital currencies.
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, positioning itself as a trusted source of financial knowledge in the Middle East.
Extracted from Campaign Brief & Market Analysis