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Brief

"Influencers making talking videos on financial literacy and/or news. Some topics they could talk about: budgeting tips, saving/investing, insurance, retirement planning, tax, etc. The videos "

Influencers making talking videos on financial literacy and/or news. Some topics they could talk about: budgeting tips, saving/investing, insurance, retirement planning, tax, etc. The videos

Research Insight & Analysis

Product Positioning

The user's query focuses on financial literacy and news, covering topics such as budgeting tips, saving/investing, insurance, retirement planning, and tax. This positions the product or service within the financial education and advisory market. The brand can be positioned as a trusted source of financial knowledge, aiming to empower individuals to make informed financial decisions. The content should emphasize practical advice, expert insights, and actionable tips to resonate with the audience.

Target Customers

The ideal customer profile for this type of content includes:

  • Young Professionals: Individuals in their 20s and 30s who are starting their careers and looking to manage their finances effectively.
  • Middle-Aged Adults: People in their 40s and 50s who are planning for retirement and seeking advice on investments and savings.
  • Students and Recent Graduates: Young adults who are new to managing their finances and need guidance on budgeting and saving.
  • Families: Households looking for advice on insurance, tax planning, and long-term financial security.

Illustrative examples:

  • A 28-year-old software engineer looking to invest in stocks and save for a house.
  • A 45-year-old marketing manager planning for their children's education and retirement.
  • A 22-year-old recent graduate learning to budget their first salary.

Potential Influencer Matches

Financial Experts

Influencers with a background in finance, such as certified financial planners, investment advisors, or finance professors. They can provide credible and detailed advice on complex financial topics.

Personal Finance Bloggers/Vloggers

Content creators who share their personal financial journeys, tips, and strategies. They often have a relatable and engaging style that resonates with a broad audience.

Financial News Commentators

Influencers who focus on the latest financial news and trends. They can provide timely insights and analysis, helping the audience stay informed about market developments.

Lifestyle Influencers with a Financial Focus

Lifestyle influencers who incorporate financial tips into their broader content. They can reach a diverse audience and make financial literacy more accessible and appealing.

Content Creation Ideas

General Ideas

  • Budgeting Tips: Practical advice on creating and sticking to a budget, including tools and apps that can help.
  • Saving and Investing: Strategies for building an emergency fund, investing in stocks, and planning for long-term financial goals.
  • Insurance: Explaining different types of insurance (health, life, auto) and how to choose the right coverage.
  • Retirement Planning: Tips on saving for retirement, understanding retirement accounts, and planning for a secure future.
  • Tax Tips: Advice on tax planning, deductions, and filing taxes efficiently.

Creative Ideas

  • Challenge Series: A month-long budgeting challenge where the influencer shares daily tips and progress updates.
  • Q&A Sessions: Live sessions where the influencer answers audience questions about financial topics.
  • Case Studies: Real-life examples of individuals or families who improved their financial situation with specific strategies.
  • Collaborations: Partnering with other influencers or experts for joint content, such as interviews or panel discussions.
  • Interactive Content: Polls, quizzes, and interactive videos that engage the audience and provide personalized financial advice.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, positioning itself as a valuable resource for financial literacy and news.

Curated Influencer List
#1
David Angway Registered Financial Planner
David Angway Registered Financial Planner
@UCQPTqHNbk4njPNt257aZPYw
PH
David Isaiah Angway is a Registered Financial Planner, Chartered Wealth Advisor, and financial consultant. An award-winning Sun Life financial advisor with ten years of experience within the Financial industry helping thousands of overwhelmed, overworked clients find clarity in solving their money problems through practical, science-based advice. Featured in ANC On the Money, NET 25, TV Patrol, Bloomberg TV, BBC Sounds United Kingdom podcast, PROBE, Moneysense magazine, Moneymax, Business Mirror, Rappler, and other Radio Stations in the Philippines. With over 10 Million views on Reels & TikTok plus 150K followers across all his social media. For more information and concerns, send him a message on his Social Media Sites. Facebook https://lnkd.in/e-xj_T9 Linkedin https://lnkd.in/fybawUa Twitter https://lnkd.in/ehpVxYf Instagram https://lnkd.in/f2k7Ku8 Book on Amazon How to save money, create more income, and live a happier life https://amzn.to/3iktWTT
Followers
1.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers who create talking videos on financial literacy and news. Ideal topics include budgeting tips, saving/investing, insurance, retirement planning, and tax. The influencers should be knowledgeable in these areas and able to engage their audience effectively."
This influencer has extensive experience in financial planning and consulting, making them a strong fit for the brand's campaign. Their content covers a wide range of relevant financial topics.
#2
Dr. Brad Klontz
Dr. Brad Klontz
@drbradklontz
US
New book!💰START THINKING RICH💰 Pre-Order👇then DM me for FREE $5k Masterclass!
Followers
841.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers who create talking videos on financial literacy and news. Ideal topics include budgeting tips, saving/investing, insurance, retirement planning, and tax. The influencers should be knowledgeable in these areas and able to engage their audience effectively."
This influencer has a strong focus on financial literacy and offers a variety of financial education content. Their large follower count and engaging style make them a great fit for the brand.
#3
Humphrey Yang
Humphrey Yang
@humphreytalks
US
humphreytalks@gmail.com Videos on Personal Finance. YouTube, Templates, More ↙️
Followers
3.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

93%Match Score
Fit for"Looking for influencers who create talking videos on financial literacy and news. Ideal topics include budgeting tips, saving/investing, insurance, retirement planning, and tax. The influencers should be knowledgeable in these areas and able to engage their audience effectively."
The influencer's focus on personal finance and their large following make them a good fit for the brand's campaign. Their content style is likely to engage the target audience effectively.
#4
mckenzie | money • life
mckenzie | money • life
@mckenzie.mack
US
let's get rich 🤭💸✨ 💌 Mckenzie.Mack.Collab@gmail.com budget template ⤵️
Followers
51.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

92%Match Score
Fit for"Looking for influencers who create talking videos on financial literacy and news. Ideal topics include budgeting tips, saving/investing, insurance, retirement planning, and tax. The influencers should be knowledgeable in these areas and able to engage their audience effectively."
The influencer's focus on personal finance and budgeting aligns well with the brand's campaign. Their content style and tone are likely to engage the target audience effectively.
#5
Kristen B | Finance & Fitness
Kristen B | Finance & Fitness
@kbedfinance
US
Helping you live a healthy wealthy life 24 | NYC ksbpartnerships@gmail.com
Followers
30.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

92%Match Score
Fit for"Looking for influencers who create talking videos on financial literacy and news. Ideal topics include budgeting tips, saving/investing, insurance, retirement planning, and tax. The influencers should be knowledgeable in these areas and able to engage their audience effectively."
This influencer's focus on financial education and transparency aligns well with the brand's goals. Their content on budgeting and financial literacy makes them a strong candidate for the campaign.
#6
Danny Penev
Danny Penev
@dimeswithdanny
US
ur delulu friend on finance, career & life 💌: contact@dimeswithdanny.com
Followers
100.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers who create talking videos on financial literacy and news. Ideal topics include budgeting tips, saving/investing, insurance, retirement planning, and tax. The influencers should be knowledgeable in these areas and able to engage their audience effectively."
This influencer focuses on finance, career, and life advice, which aligns well with the brand's focus on financial literacy. The content style and tone are likely to engage the target audience effectively.