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Brief

"Looking for influencers in the business/startup niches."

Looking for influencers in the business/startup niches.

Research Insight & Analysis

Product Positioning

To position a brand, product, or service in the business/startup niches effectively, it is crucial to highlight its unique value proposition. This could include innovative features, cost-effectiveness, scalability, or any other aspect that sets it apart from competitors. For new products, consider how they solve existing pain points or improve upon current solutions in the market. Emphasize aspects such as:

  • Innovation: How the product introduces new technology or methods.
  • Efficiency: How it saves time or resources for businesses.
  • Scalability: How it can grow with the business.
  • Support: Availability of customer support and resources.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Entrepreneurs: Individuals starting new ventures who need tools and resources to get off the ground.
  • Small Business Owners: Those looking to streamline operations and improve efficiency.
  • Startup Teams: Groups working on innovative projects who need collaborative tools and solutions.
  • Business Consultants: Professionals who advise startups and small businesses and can recommend effective tools and services.

Illustrative Examples

  1. John, a Tech Startup Founder: John is launching a new app and needs project management tools to keep his team organized and on track.
  2. Sarah, a Small Business Owner: Sarah runs a local bakery and is looking for accounting software to manage her finances more efficiently.
  3. Mike, a Business Consultant: Mike advises multiple startups and is always on the lookout for new tools that can help his clients succeed.

Potential Influencer Matches

Types of Influencers

  1. Industry Experts: These influencers have a deep understanding of the business/startup ecosystem and can provide valuable insights and endorsements.

    • Reach: Their followers are likely to be other business professionals and entrepreneurs who trust their expertise.
  2. Successful Entrepreneurs: Influencers who have built successful businesses and have a large following of aspiring entrepreneurs.

    • Reach: Their audience is highly engaged and looks up to them for inspiration and advice.
  3. Business Coaches and Consultants: Professionals who offer advice and strategies for business growth.

    • Reach: Their followers are typically business owners and startup teams seeking guidance.
  4. Tech Reviewers: Influencers who review and recommend business tools and software.

    • Reach: Their audience includes tech-savvy entrepreneurs and business owners looking for the latest tools.

Content Creation Ideas

General Ideas

  1. Product Demos: Videos or live streams showcasing how the product works and its benefits.
  2. Case Studies: Success stories from businesses that have used the product effectively.
  3. Expert Interviews: Conversations with industry experts discussing the product's impact on the business landscape.

Creative Ideas

  1. Startup Challenges: Partner with influencers to create a challenge where startups use the product to achieve specific goals, documenting their progress.
  2. Behind-the-Scenes: Show the development process of the product, highlighting the innovation and effort involved.
  3. Interactive Webinars: Host webinars with influencers where they discuss business strategies and demonstrate how the product can be integrated into those strategies.

By leveraging these strategies, the brand can effectively reach its target audience and position itself as a valuable resource in the business/startup niches.

Curated Influencer List
#1
Raw Startup
Raw Startup
@UCHiSUe3Bo5cRMhE6BjttNUA
US
Raw Startup is for everyone that wants to learn more about Startups. We cover the most relevant subjects for entrepreneurs as well as giving advice to Startups. Raw Startup is hosted by Heini Zachariassen, Heini is the founder of Vivino, the world’s largest wine app, community and marketplace used by millions of wine lovers every day. If you have ideas please leave us a comment. If you like what you see please Like and Subscribe our videos.
Followers
88.3K
Micro Influencer

Engagement Rate

9999

90%Match Score
Fit for"Find business and startup influencers"
The channel is hosted by a startup founder and focuses on startup advice, making it a strong match for the brand's content ideas and target audience.
#2
The Business Channel
The Business Channel
@UCIypuA7lS-FsVG6cMlNCK2w
The Business Channel provides viewers with great advice on starting a business, funding a startup, running a business, legal issues, social media, marketing for small business, social media marketing, startup tips, understanding business finance, business strategy, business law, and much more.
Followers
45.9K
Micro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Find business and startup influencers"
The channel focuses on business advice, startup tips, and social media marketing, aligning well with the brand's content ideas and target audience.
#3
UARK Office of Entrepreneurship & Innovation
UARK Office of Entrepreneurship & Innovation
@UChmvVk5D_sYgn54jp28RCWQ
US
The Office of Entrepreneurship and Innovation creates and curates innovation and entrepreneurship experiences for students across all disciplines. Through the Brewer Family Entrepreneurship Hub, McMillon Innovation Studio and Startup Village, OEI provides free workshops and programs — including social and corporate innovation design teams, venture internships, competitions, and startup coaching. OEI also offers on-demand support for students who will be innovators within existing organizations and entrepreneurs who start something new.
Followers
89
Nano Influencer

Engagement Rate

9999

80%Match Score
Fit for"Find business and startup influencers"
The channel focuses on entrepreneurship and innovation, making it a good match for the brand's content ideas and target audience.
#4
DLD Conference
DLD Conference
@UCyJi3YHZPNkZGAYIix4FRLw
DE
DLD (Digital-Life-Design) is a global network on innovation, digitization, science and culture which connects business, creative and social leaders, opinion-formers and influencers for crossover conversation and inspiration. Chairmen of DLD are publisher Hubert Burda and serial digital investor Yossi Vardi. DLD has been founded by Stephanie Czerny and Marcel Reichart in 2005.
Followers
62.8K
Micro Influencer

Engagement Rate

9999

75%Match Score
Fit for"Find business and startup influencers"
The channel's focus on innovation and digitization aligns well with the brand's content ideas, but its broad scope may dilute the focus on entrepreneurial challenges.
#5
Forbes
Forbes
@UCmh7afBz-uWwOSSNTqUBAhg
Forbes highlights success through the lens of business, entrepreneurship, wealth, investing and leadership with a focus on the people shaping our world. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com
Followers
1.6M
Mega Influencer

Engagement Rate

9999

70%Match Score
Fit for"Find business and startup influencers"
While the channel covers business and entrepreneurship, its broad focus on wealth and leadership may dilute the alignment with the brand's specific content ideas.
#6
TED
TED
@UCAuUUnT6oDeKwE6v1NGQxug
US
The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com
Followers
24.5M
Mega Influencer

Engagement Rate

9999

60%Match Score
Fit for"Find business and startup influencers"
The channel covers a wide range of topics including business, but its primary focus on TED Talks may not align closely with the brand's specific content ideas.