MyInfluencer
Sign Up For FREE
Brief

"Looking for influencers in the business/startup niches."

Looking for influencers in the business/startup niches.

Research Insight & Analysis

Product Positioning

To position a brand, product, or service in the business/startup niches effectively, it is crucial to highlight its unique value propositions. This could include innovative features, cost-effectiveness, scalability, or any other aspect that sets it apart from competitors. For new products, consider how they solve existing pain points or introduce new efficiencies in the business/startup ecosystem.

Fresh Angles for the Brand

  • Innovation and Disruption: Emphasize how the product disrupts traditional business models or introduces groundbreaking technology.
  • Scalability and Growth: Highlight the product's ability to scale with a business, making it ideal for startups looking to grow rapidly.
  • Cost-Effectiveness: Position the product as a cost-saving solution that offers high value for money, appealing to budget-conscious startups.
  • User Experience: Focus on the ease of use and intuitive design, which can be a significant selling point for busy entrepreneurs.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Startup Founders and Entrepreneurs: Individuals who are in the early stages of building their businesses and are looking for tools and resources to help them grow.
  • Small Business Owners: Owners of small businesses who need efficient and cost-effective solutions to manage and scale their operations.
  • Business Consultants and Advisors: Professionals who advise startups and small businesses and are always on the lookout for innovative solutions to recommend to their clients.
  • Tech Enthusiasts and Early Adopters: Individuals who are keen on trying out new technologies and tools that can give them a competitive edge in the business world.

Illustrative Examples

  • A tech startup founder looking for a project management tool to streamline their workflow.
  • A small business owner seeking a cost-effective marketing automation platform.
  • A business consultant searching for innovative solutions to recommend to their clients.
  • An early adopter interested in the latest business software to stay ahead of the curve.

Potential Influencer Matches

Types of Influencers

  • Industry Experts and Thought Leaders: These influencers have a deep understanding of the business/startup ecosystem and can provide valuable insights and endorsements.
  • Successful Entrepreneurs: Influencers who have built successful startups themselves and have a large following of aspiring entrepreneurs.
  • Business Coaches and Consultants: Professionals who offer advice and mentorship to startups and small businesses.
  • Tech Reviewers and Bloggers: Influencers who focus on reviewing and recommending the latest business tools and technologies.

How Each Type Reaches Target Customers

  • Industry Experts and Thought Leaders: Their endorsements can lend credibility and attract a highly engaged audience of business professionals.
  • Successful Entrepreneurs: Their success stories and practical advice can inspire and attract aspiring entrepreneurs.
  • Business Coaches and Consultants: Their recommendations can influence startups and small businesses looking for trusted advice.
  • Tech Reviewers and Bloggers: Their detailed reviews and tutorials can help potential customers understand the product's benefits and features.

Content Creation Ideas

General Ideas

  • Product Tutorials and Demos: Create detailed videos or blog posts showcasing how to use the product effectively.
  • Customer Success Stories: Share case studies and testimonials from satisfied customers.
  • Industry Insights and Trends: Publish content on the latest trends and insights in the business/startup ecosystem.

Creative Ideas

  • Live Q&A Sessions: Host live sessions with influencers where they answer questions about the product and its benefits.
  • Collaborative Webinars: Partner with influencers to conduct webinars on relevant topics, integrating the product as a solution.
  • Behind-the-Scenes Content: Share behind-the-scenes looks at the product development process or the team behind the product.
  • Interactive Challenges: Launch challenges that encourage users to share their success stories or innovative uses of the product.

By leveraging these strategies, the brand can effectively reach and engage its target audience in the business/startup niches.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Find business and startup influencers
Influencer Persona
Business consultants, startup founders, entrepreneurial coaches
Content Themes
#BusinessGrowth #StartupSuccess #EntrepreneurLife
#1
Noah Kagan
Noah Kagan
@UCF2v8v8te3_u4xhIQ8tGy1g
US
Order my new book Million Dollar Weekend: https://milliondollarweekend.com I'm Noah, I help people start businesses in 48 hours. I'm also the taco loving Chief Sumo at the 8-figure AppSumo.com, a company that offers tools and content to help entrepreneurs kick more ass. I teach people to start and grow businesses, improve your marketing, and more. Before AppSumo and Sumo.com, I was employee #30 at Facebook (reporting directly to Mark Zuckerberg) where I helped build the Facebook Ads platform. After Facebook, I was employee #4 at Mint.com πŸ”” Subscribe and hit the bell to get access to my live OFFICE HOURS and EPIC giveaways (I gave away my Tesla) : https://www.youtube.com/c/okdork?sub_confirmation=1 ==Resources== πŸ“— Order my new book Million Dollar Weekend: https://milliondollarweekend.com 🦊 Get weekly marketing tips from me straight to your inbox: https://noahkagan.com/ πŸ“ˆ Find the BEST software tools for your business: https://social.appsumo.com/browse-appsumo
Followers
1.1M
Mega Influencer

Engagement Rate

9999

90%Match Score
Fit for"Find business and startup influencers"
The channel's focus on starting and growing businesses aligns well with the brand's content ideas and target audience.
#2
Our Future
Our Future
@UC2htIc3-njRI5BKTJ2QqNfA
US
The #1 source of business for Gen Z. With over 1B+ views generated and 1.2M+ combined subscribers, Our Future is a leading publisher of business and entrepreneurship content online. In January 2023, Morning Brew acquired Our Future. Learn more about the deal: https://www.morningbrew.com/daily/stories/2023/01/12/morning-brew-acquires-digital-media-startup-our-future Channel hosted by Our Future co-founder and Forbes 30 under 30 recipient Michael Sikand. Follow on INSTAGRAM: https://www.instagram.com/ourfuturehq Follow on TIKTOK: https://www.tiktok.com/@ourfuturestories Follow Michael on TWITTER: https://twitter.com/michaelsikand To advertise on the channel or work with Our Future's short-form content agency serving companies like HubSpot, Dropbox, and Start Engine: https://www.ourfuturehq.com/contact
Followers
583.0K
Macro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Find business and startup influencers"
The channel's focus on business and entrepreneurship content aligns well with the brand's desired content ideas and target audience.
#3
The Business Channel
The Business Channel
@UCIypuA7lS-FsVG6cMlNCK2w
The Business Channel provides viewers with great advice on starting a business, funding a startup, running a business, legal issues, social media, marketing for small business, social media marketing, startup tips, understanding business finance, business strategy, business law, and much more.
Followers
45.9K
Micro Influencer

Engagement Rate

9999

80%Match Score
Fit for"Find business and startup influencers"
The channel provides advice on various business topics, making it a good fit for the brand's content ideas and target audience.
#4
Silicon Valley Tech Talks
Silicon Valley Tech Talks
@UCSxs6FBMbPDJa3-cGH3-2yA
US
πŸŽ‰ Unveiling the Future: Exploring Innovation and Technology πŸŽ‰ Your go-to channel for the latest updates on innovation and technology. Join us as we bring you first-hand insights from startup founders, corporate leaders, and technology experts who are shaping the future. Get ready to dive into the dynamic world of technology through our engaging interviews, thought-provoking discussions, and informative panel sessions. We'll inform you about groundbreaking ideas, emerging trends, and cutting-edge industrial developments. But that's not all! We'll also keep you up-to-date on the most exciting conferences and events in Silicon Valley, giving you a front-row seat to the epicentre of technological advancement. Just to let you know, the views shared by our host are their own and do not necessarily represent the views of their employer. #siliconvalley #startups #techtalks #worldleaders #siliconvalleytechtalks #faisalwattoo
Followers
5.6K
Micro Influencer

Engagement Rate

9999

75%Match Score
Fit for"Find business and startup influencers"
The channel's focus on technology and innovation in Silicon Valley aligns well with entrepreneurial challenges and business growth tips.
#5
Krysalis Consultancy
Krysalis Consultancy
@UCxIGtr0AECPyBQmrw1PNCrQ
IN
This channel is aimed at the small business owner and the startup entrepreneur. We would try, from time to time, to provide quick videos on managing and growing businesses. The essence of business management as needed for small businesses would be conveyed through these videos.
Followers
903
Nano Influencer

Engagement Rate

9999

70%Match Score
Fit for"Find business and startup influencers"
The channel aims at small business owners and startup entrepreneurs, aligning well with the brand's content ideas and target audience.
#6
TEDx Talks
TEDx Talks
@UCsT0YIqwnpJCM-mx7-gSA4Q
TEDx is an international community that organizes TED-style events anywhere and everywhere -- celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED's format and rules. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here: https://media-requests.ted.com.
Followers
40.8M
Mega Influencer

Engagement Rate

9999

40%Match Score
Fit for"Find business and startup influencers"
The channel focuses on a wide range of ideas and speakers, which may not align specifically with business consulting or entrepreneurial coaching.