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Brief

"funny guy"

funny guy

Research Insight & Analysis

Product Positioning

To provide a comprehensive analysis, it is essential to understand the nature of the product or service being promoted. Since the user's query is "funny guy," it suggests a focus on humor, entertainment, or a light-hearted approach. The product or service could be positioned as one that brings joy, laughter, and a sense of fun to the target audience. This positioning can be particularly effective in markets where consumers seek relief from stress or are looking for ways to enhance their leisure time.

Potential Positioning Angles:

  • Entertainment and Humor: Emphasize the product's ability to entertain and bring laughter.
  • Stress Relief: Position the product as a way to unwind and relax.
  • Social Connection: Highlight how the product can be a conversation starter or a way to bond with friends and family.

Target Customers

Based on the positioning, the ideal customer profile would include individuals who appreciate humor and entertainment. These customers are likely to be active on social media, enjoy sharing funny content, and are looking for ways to add fun to their daily lives.

Ideal Customer Profile:

  • Age: 18-35 years old
  • Interests: Comedy, memes, viral videos, social media trends
  • Behavior: Active on platforms like Instagram, TikTok, and YouTube; enjoys sharing and engaging with humorous content
  • Lifestyle: Social, outgoing, enjoys leisure activities

Illustrative Examples:

  1. College Students: Looking for a break from studies and enjoy sharing funny content with friends.
  2. Young Professionals: Seeking stress relief after work and enjoy light-hearted entertainment.
  3. Social Media Enthusiasts: Regularly engage with viral content and enjoy being part of online trends.

Potential Influencer Matches

To effectively reach the target customers, it is crucial to collaborate with influencers who have a strong presence in the humor and entertainment niche. Here are some types of influencers that would be suitable:

Types of Influencers:

  • Comedy Content Creators: Influencers who create original comedic skits, parodies, and funny videos. They have a dedicated following that appreciates humor.
  • Meme Pages: Accounts that curate and share viral memes. These pages have high engagement rates and a broad reach.
  • Lifestyle Influencers with a Humorous Twist: Influencers who incorporate humor into their daily content, making their posts relatable and entertaining.

How Each Type Reaches Target Customers:

  • Comedy Content Creators: Their original content resonates with audiences looking for fresh and funny material, making them ideal for promoting products that align with humor.
  • Meme Pages: These pages can quickly spread content to a wide audience, making them effective for viral marketing campaigns.
  • Lifestyle Influencers with a Humorous Twist: Their relatable and entertaining approach helps in building a personal connection with the audience, making product recommendations more impactful.

Content Creation Ideas

To maximize the impact of the influencer collaborations, it is essential to develop engaging and shareable content. Here are some content ideas:

General Ideas:

  • Funny Product Reviews: Influencers can create humorous reviews or unboxing videos of the product.
  • Comedic Skits: Short skits that incorporate the product in a funny and relatable scenario.
  • Challenges and Trends: Create a funny challenge or trend that encourages user participation and sharing.

Creative Ideas:

  • Parody Videos: Influencers can create parody videos that humorously highlight the product's features.
  • Interactive Stories: Use Instagram or TikTok stories to create interactive and funny content, such as polls, quizzes, or "choose your own adventure" scenarios.
  • Behind-the-Scenes: Share behind-the-scenes footage of influencers using the product in a funny and candid manner.

By leveraging the power of humor and entertainment, the brand can effectively engage with its target audience and create memorable and shareable content.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Find funny influencers for marketing campaign
Influencer Persona
Comedians, humorists, and entertainers
Content Themes
#FunnyContent #ComedySkits #Humor
#1
jimgaffigan
jimgaffigan
@UCNhLt0Z5VL_9dcR27wnbQhA
US
Welcome to my official YouTube channel! I'm always touring with new material. Check out Fathertime-Bourbon.com Stand up comedian, writer and actor. Follow me on your favorite socials....
Followers
921.0K
Macro Influencer

Engagement Rate

9999

Avg View

59404

Last Post

9999 days ago

95%Match Score
Fit for"Find funny influencers for marketing campaign"
jimgaffigan is a well-known comedian with a large subscriber base, aligning perfectly with the brand's humorous content ideas.
#2
Trevor Noah
Trevor Noah
@UC8bTQzxgvKkXDAaWkeuUlkg
US
Welcome to the official YouTube channel of South African comedian Trevor Noah.
Followers
3.8M
Mega Influencer

Engagement Rate

9999

Avg View

238984

Last Post

9999 days ago

95%Match Score
Fit for"Find funny influencers for marketing campaign"
Trevor Noah is a well-known comedian with a large following, making him an excellent fit for the brand.
#3
FailArmy
FailArmy
@UCPDis9pjXuqyI7RYLJ-TTSA
US
Playing the hits on the most recognizable comedy channel in the universe! 💫 #FailArmy #FailsoftheWeek Want more FailArmy? Find us on Roku, Xumo, PlutoTV, or connect with us on Instagram, TikTok, Twitter and Facebook SUBMIT YOUR VIDEOS http://bit.ly/11-submit-here SUBSCRIBE http://bit.ly/failarmy Check out our other channel, FailArmy U! http://bit.ly/SubscribeFU FACEBOOK http://bit.ly/FailArmyFacebook INSTAGRAM http://bit.ly/FailArmyInstagram TWITTER http://bit.ly/FailArmyTwitter FailArmy is owned and operated by Jukin Media To license any of the videos shown on FailArmy, visit Jukin Media at http://jukinmedia.com/licensing For information regarding business, press materials, advertising rates, or sponsorships, please contact: media(at)jukinmedia.com For inquiries regarding advertising or brand partnerships, email advertise@jukinmedia.com
Followers
17.0M
Mega Influencer

Engagement Rate

9999

Avg View

270423

Last Post

9999 days ago

95%Match Score
Fit for"Find funny influencers for marketing campaign"
FailArmy focuses on funny fail videos, aligning well with the brand's humorous content ideas. The channel has a massive reach with 17 million subscribers.
#4
Comedy Central Stand-Up
Comedy Central Stand-Up
@UCtw7q4SyOeoCwM1i_3x8lDg
US
Are you looking for the best stand-up comedy on YouTube? Well, you just hit the jackpot. Whether you’re revisiting a classic special from a legendary comedian or discovering a new favorite performance, Comedy Central Stand-Up is a gold mine of both original material and exclusive clips that’ll keep you up all night laughing until your parents, spouse or roommates beg you to turn it off. Check out more at https://www.paramountplus.com/shows/comedy-central-stand-up-presents/
Followers
2.6M
Mega Influencer

Engagement Rate

9999

Avg View

87283

Last Post

9999 days ago

95%Match Score
Fit for"Find funny influencers for marketing campaign"
Comedy Central Stand-Up's channel is dedicated to stand-up comedy, making it a perfect fit for the brand's requirements for comedic content. The large subscriber base also ensures significant reach and engagement.
#5
Taylor Tomlinson
Taylor Tomlinson
@UCYIEv9W7RmdpvFkHX7IEmyg
My new Netflix special ‘Have It All’ streaming now 💞 After Midnight weeknights on CBS ✨ Text me 310-496-3484 📱
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Avg View

1515074

Last Post

9999 days ago

90%Match Score
Fit for"Find funny influencers for marketing campaign"
Taylor Tomlinson is a comedian with a large subscriber base, aligning well with the brand's humorous content ideas.
#6
Matt Rife
Matt Rife
@UC2mKA8JTOCeodl9bEK7w42Q
US
Comedian/ Actor/ Writer.
Followers
2.6M
Mega Influencer

Engagement Rate

9999

Avg View

300283

Last Post

9999 days ago

90%Match Score
Fit for"Find funny influencers for marketing campaign"
Matt Rife is a comedian with a large following, making him a strong fit for the brand's humorous content ideas.