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Brief

"an all-in-one astrology app here, but looking for influencers that could impact our target users, not necessarily already talking about astrology."

an all-in-one astrology app here, but looking for influencers that could impact our target users, not necessarily already talking about astrology.

Research Insight & Analysis

Product Positioning

An all-in-one astrology app can be positioned as a comprehensive and user-friendly tool for individuals interested in astrology, whether they are beginners or seasoned enthusiasts. The app can differentiate itself by offering unique features such as personalized horoscopes, compatibility reports, daily insights, and educational content about astrology. Emphasizing the app's ease of use, accuracy, and the breadth of its features can help it stand out in a crowded market.

Fresh Angles for the Brand

  • Holistic Wellness: Position the app as part of a broader wellness routine, integrating astrology with mental health, mindfulness, and self-care practices.
  • Community Building: Highlight the app's community features, such as forums, user-generated content, and social sharing, to foster a sense of belonging among users.
  • Educational Resource: Market the app as an educational tool for those looking to deepen their understanding of astrology, with tutorials, articles, and expert insights.

Target Customers

The ideal customer profile for the astrology app includes:

  • Age Group: Primarily 18-35 years old, as this demographic is more likely to engage with astrology content online.
  • Gender: Predominantly female, though not exclusively.
  • Interests: Individuals interested in self-improvement, wellness, spirituality, and personal growth.
  • Tech-Savvy: Comfortable using mobile apps and engaging with digital content.

Illustrative Examples

  1. Young Professionals: Individuals in their 20s and 30s looking for daily guidance and insights to navigate their careers and personal lives.
  2. College Students: Students seeking a fun and engaging way to explore astrology and connect with like-minded peers.
  3. Wellness Enthusiasts: People who are already invested in wellness practices such as yoga, meditation, and mindfulness, and are open to incorporating astrology into their routines.

Potential Influencer Matches

Types of Influencers

  1. Lifestyle Influencers: These influencers often cover a wide range of topics, including wellness, self-care, and personal development. They can introduce the app to their followers as a tool for enhancing their daily routines.
  2. Wellness and Mindfulness Influencers: Influencers who focus on mental health, meditation, and holistic living can seamlessly integrate astrology into their content, presenting the app as a complementary tool.
  3. Tech and App Reviewers: Influencers who review and recommend apps can provide detailed insights into the app's features and usability, attracting tech-savvy users.
  4. Spiritual and Self-Help Influencers: These influencers can highlight the app's educational content and its potential for personal growth and self-discovery.

How Each Type Reaches Target Customers

  • Lifestyle Influencers: Their broad appeal and diverse content can attract a wide audience, including young professionals and college students.
  • Wellness and Mindfulness Influencers: Their followers are likely already interested in self-improvement and holistic practices, making them receptive to astrology.
  • Tech and App Reviewers: Their detailed reviews can build trust and credibility, encouraging tech-savvy users to try the app.
  • Spiritual and Self-Help Influencers: Their focus on personal growth aligns well with the app's educational and self-discovery features, appealing to those seeking deeper insights.

Content Creation Ideas

General Ideas

  • Daily Horoscope Updates: Short, engaging videos or posts featuring daily horoscopes and insights.
  • Astrology 101: Educational content explaining the basics of astrology, such as birth charts, zodiac signs, and planetary influences.
  • User Testimonials: Sharing stories and testimonials from users about how the app has positively impacted their lives.

Creative Ideas

  • Astrology Challenges: Monthly challenges where users follow specific astrological advice and share their experiences on social media.
  • Compatibility Series: Fun and interactive content exploring compatibility between different zodiac signs, featuring real-life couples or friends.
  • Live Q&A Sessions: Collaborate with influencers to host live Q&A sessions where they answer followers' questions about astrology and demonstrate the app's features.
  • Astrology and Wellness: Content that integrates astrology with other wellness practices, such as yoga routines based on zodiac signs or meditation sessions aligned with planetary movements.

By leveraging these strategies, the astrology app can effectively reach and engage its target audience, driving downloads and user engagement.

Curated Influencer List
#1
Downshiftology
Downshiftology
@UCYidQwKhM3WTDKpT8pwfJzw
US
Welcome to Downshiftology! Here you'll find delicious, wholesome recipes and tips for simple, healthy living. All of my recipes are gluten-free and prioritize fresh, seasonal, whole food ingredients. More information on my food + living philosophy can be found on my website Downshiftology.com. I post new videos weekly and would love for you to join the community! Let's support one another in our unique wellness journeys and strive to take life down a notch. Make sure to hit that subscribe button. ❤️ - Lisa xo
Followers
2.6M
Mega Influencer

Engagement Rate

9999

90%Match Score
Fit for"Find ideal influencers for astrology app"
The channel's focus on wholesome recipes and healthy living aligns well with the brand's wellness themes. The influencer's tone and style are a good match for integrating astrology-based wellness tips.
#2
Wellness Journey
Wellness Journey
@UCSnNvIEH0jmr7DBmCYkomOg
Founded by filmmaker & certified health coach Scarlett Chen, Wellness Journey is an all encompassing platform that explores both ancient holistic concepts & the most cutting-edge in modern science. We explore the cross-section between Eastern & Western wellness modalities. Through interviews, films & podcasts our team works with some of the leading experts in their field to offer practical ways to optimize health & wellbeing. Main website: www.wellnessjourney.co For collaborations: hello@wellnessjourney.co Masterclass series: courses.wellnessjourney.co
Followers
363
Nano Influencer

Engagement Rate

9999

85%Match Score
Fit for"Find ideal influencers for astrology app"
The channel focuses on holistic wellness and modern science, which aligns well with the brand's lifestyle and wellness themes. The influencer's content style and tone are a good match for integrating astrology-based wellness tips.
#3
IRootforNature
IRootforNature
@UCSElbQcCjK0JxAnp-42pryQ
ZA
Hey loves, my name is Tatenda Muponde and I am an environmental lawyer and activist who is very passionate about environmental and social justice in the world. I believe in a just and equitable world and the centering of people and planet above profit maximisation. IRootfornature is an environmental education platform created to educate and raise awareness on environmental laws, advocate for environmental and climate justice and the adoption of sustainable living practices. It seeks to resource and empower people with legal and practical tools they can use to become more effective agents of change and embrace sustainability in their everyday lives. We also discuss topics on health and wellness as one cannot bring themselves fully to the work when they neglect taking care of themselves. Here we thus look at sustainability from a holistic point of view. I'm excited to start this journey with you and share my experiences along the way❤️ Xoxo Tatenda Muponde
Followers
581
Nano Influencer

Engagement Rate

9999

75%Match Score
Fit for"Find ideal influencers for astrology app"
The channel's focus on environmental and social justice, along with holistic wellness, aligns well with the brand's values and content ideas. The influencer's tone and style are suitable for integrating astrology-based wellness tips.
#4
Kenny Vlogs
Kenny Vlogs
@UC1rUfXHDEb_M-jycRhwTWXg
SE
Just sharing my life and vloging everything that makes me happy xxx Follow me on TikTok: @khindahawari Follow me on instagram: @khindahawari Bussines inquries: khinda@thenomisagency.com
Followers
27.6K
Micro Influencer

Engagement Rate

9999

70%Match Score
Fit for"Find ideal influencers for astrology app"
The channel's content on personal vlogs and lifestyle aligns well with the brand's focus. The influencer's tone and style are suitable for integrating astrology-based wellness tips.
#5
Hangin With The Hughes
Hangin With The Hughes
@UCtORm5RSK9MWrmUBbb8MOkA
US
DIYS- Thrifting - Mom life - Thanks for being here!
Followers
297.0K
Macro Influencer

Engagement Rate

9999

45%Match Score
Fit for"Find ideal influencers for astrology app"
The channel's focus on DIYs, thrifting, and mom life does not align well with the brand's focus on lifestyle, wellness, and self-improvement.
#6
Children's Healthcare of Atlanta Strong4Life
Children's Healthcare of Atlanta Strong4Life
@UCorkEh51UjixuaUbeQi-Adg
US
At Children’s Healthcare of Atlanta, our mission is to make kids better today and healthier tomorrow. Strong4Life is one of the many ways we deliver on that promise. As the prevention arm of Children’s, we’re dedicated to keeping children out of our clinics, urgent cares and hospitals. Our team of Children’s doctors, therapists, nurses, registered dietitians and other wellness experts is here to help busy families raise healthy, safe, resilient kids.
Followers
20.9K
Micro Influencer

Engagement Rate

9999

40%Match Score
Fit for"Find ideal influencers for astrology app"
While the channel is dedicated to children's health and wellness, it does not align with the brand's focus on lifestyle and self-improvement for a broader audience.