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Brief

"sayweee.com"

sayweee.com

Research Insight & Analysis

Research and Analysis

Product Positioning

Sayweee.com is an online grocery delivery service that specializes in Asian groceries. The brand can be positioned as a convenient, reliable, and diverse source for high-quality Asian food products, catering to both Asian communities and food enthusiasts interested in Asian cuisine. The unique selling proposition (USP) could focus on the wide variety of authentic products, ease of use, and fast delivery.

Target Customers

The ideal customer profile for sayweee.com includes:

  1. Asian Immigrants and Expats: Individuals who are looking for authentic Asian groceries that remind them of home.
  2. Food Enthusiasts: People who enjoy cooking and experimenting with Asian cuisine.
  3. Health-Conscious Consumers: Customers interested in the health benefits of Asian foods, such as fresh produce, fermented products, and herbal teas.
  4. Busy Professionals and Families: Those who value the convenience of online grocery shopping and delivery.

Illustrative examples:

  • A young professional of Chinese descent living in a metropolitan area who misses traditional Chinese ingredients.
  • A foodie blogger who loves to create and share Asian-inspired recipes.
  • A health-conscious individual interested in the benefits of traditional Asian diets.

Potential Influencer Matches

  1. Food Bloggers and Chefs: Influencers who specialize in Asian cuisine or have a strong interest in it. They can create recipes using products from sayweee.com, showcasing the variety and authenticity of the offerings.

  2. Lifestyle Influencers: Those who focus on convenience, health, and wellness. They can highlight the ease of shopping on sayweee.com and the health benefits of the products.

  3. Cultural Influencers: Influencers who celebrate Asian culture and traditions. They can emphasize the cultural significance of the products and how they bring a piece of home to the customers.

  4. Family and Parenting Influencers: Influencers who cater to busy families. They can demonstrate how sayweee.com makes grocery shopping easier and more efficient for families.

Content Creation Ideas

  1. Recipe Tutorials: Step-by-step videos or blog posts featuring traditional and modern Asian recipes using products from sayweee.com.

  2. Unboxing Videos: Influencers can unbox their grocery delivery, showcasing the variety and quality of the products.

  3. Cultural Stories: Content that ties the products to cultural stories or traditions, making the connection more personal and engaging.

  4. Health Benefits: Articles or videos discussing the health benefits of specific Asian foods available on sayweee.com.

  5. Convenience Demonstrations: Showcasing the ease of ordering and the speed of delivery, perhaps through a day-in-the-life video.

  6. Customer Testimonials: Real customers sharing their positive experiences with sayweee.com, adding authenticity and trust.

By leveraging these strategies, sayweee.com can effectively reach and engage its target audience, driving both brand awareness and customer loyalty.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Find ideal influencers for sayweee.com campaign
Influencer Persona
Food bloggers, lifestyle influencers, and cultural content creators
Content Themes
#AsianFood #Foodie #GroceryHaul
#1
feed meimei
feed meimei
@UCbnlU7Uwge6I4gi3_Lh1EGw
US
welcome to my channel :)
Followers
2.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Find ideal influencers for sayweee.com campaign"
The channel has a large following of 2.52 million subscribers and focuses on food content, aligning well with the brand's profile.
#2
GONGSAM_TABLE
GONGSAM_TABLE
@gongsam_table
Youtube➡GONGSAM TABLE 이공삼 #foryou #foryoupage #foru #fyp #foryourpage #ASMR #먹방 #푸드 #틱톡푸드 #mukbang #mukbangkorean #cookingasmr #cooking #cook #mushroom #chicken #sausage #buldak #EnokiMushroom #Shiitakemushrooms #팽이버섯 #표고버섯 #새송이버섯 #월남쌈 #불닭쌈 #치킨 #양념치킨 #불닭
Followers
2.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Find ideal influencers for sayweee.com campaign"
The channel focuses on ASMR and mukbang, aligning well with the brand's content ideas. The reach is excellent with 2,189,415 subscribers.
#3
Amanda (Meixner) Rocchio
Amanda (Meixner) Rocchio
@meowmeix
Fat loss friendly foods! What would you add to the list? Custom meal plans, recipe library, accountability group at master-your-health.com #healthyeating #groceryhaul #groceryshopping #costcohaul #costco #weightlosstips #weightloss #fatloss
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Find ideal influencers for sayweee.com campaign"
The channel focuses on healthy eating and grocery hauls, aligning well with the brand's content ideas. The reach is excellent with 1,601,265 subscribers.
#4
Rita Pereira
Rita Pereira
@hyndia
Fui conhecer o pai da Ariel 🧜🏾‍♂️ e acabei por comer em um dos melhores restaurantes de Lisboa 🍽️ @acosta_byolivier ⭐️ #dinner #restaurant #foodporn #foodie #foodstagram #portugal #lisboa #acosta
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Find ideal influencers for sayweee.com campaign"
The channel focuses on food content, particularly in Portugal, which aligns well with the brand's profile. The reach is excellent with 1,567,901 subscribers.
#5
Pastry certified
Pastry certified
@pastry_certified
Pastry by @amauryguichon . . . . . #cakeporm #instapastrychef #gourmande #pastryinspiration #pastryelite #pastryart #pastrychefs #patisserie #patissier #patisseries #pâtisserie #ganache #parisienne #chocolate #praliné #instacake #instapastry #instachocolate #tart #asianfood #cakechocolate #gourmand #gourmandise #pastrydesign #pastrylover #pastrychefs #recettesimple #pastrygram #dessertpics #puffpastry #pastry_certified
Followers
557.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Find ideal influencers for sayweee.com campaign"
The channel focuses on pastry and dessert content, which aligns well with the brand's food focus. The reach is substantial with 557,304 subscribers.
#6
lukefoods
lukefoods
@lukefoods
Freddy’s Is UNDERRATED‼️ #fastfood #mukbang #Foodie #fyp #freddys #foodtiktok @freddysusa
Followers
961.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Find ideal influencers for sayweee.com campaign"
The channel focuses on fast food reviews and mukbang, aligning well with the brand's content ideas. The reach is excellent with 961,818 subscribers.