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Brief

"an all-in-one astrology app here, but looking for influencers that could impact our target users, not necessarily already talking about astrology."

an all-in-one astrology app here, but looking for influencers that could impact our target users, not necessarily already talking about astrology.

Research Insight & Analysis

the app's ease of use, accuracy, and the value it provides in helping users understand themselves and their relationships better can attract a broad audience.

Target Customers

The ideal customer profile for the astrology app includes:

  • Young Adults (18-35 years old): This age group is often curious about self-discovery and personal growth. They are tech-savvy and likely to use apps for daily insights and entertainment.
  • Individuals Interested in Wellness and Self-Improvement: People who are into mindfulness, meditation, and other self-improvement practices may find astrology a valuable addition to their routines.
  • Social Media Enthusiasts: Users who actively engage with content on platforms like Instagram, TikTok, and YouTube, where astrology content is popular.
  • Women: Statistically, women are more likely to engage with astrology content, making them a significant target demographic.

Illustrative Examples

  1. Sarah, 25, Marketing Professional: Uses apps for daily horoscopes and compatibility checks with her partner. She enjoys sharing astrology memes and insights on her social media.
  2. John, 30, Tech Enthusiast: Interested in personal growth and uses various apps for self-improvement. He appreciates detailed and accurate astrological reports.
  3. Emily, 22, College Student: Engages with astrology content on TikTok and Instagram. She enjoys learning about her zodiac sign and how it influences her personality and relationships.

Potential Influencer Matches

Lifestyle Influencers

Lifestyle influencers who focus on wellness, self-care, and personal growth can introduce the app to their followers as a tool for enhancing their daily routines.

Fitness and Wellness Influencers

Fitness and wellness influencers can highlight the app's benefits in understanding oneself better, which can complement their followers' fitness and wellness journeys.

Entertainment Influencers

Influencers who create content around entertainment, memes, and pop culture can make astrology fun and engaging, attracting a younger audience.

Tech Reviewers

Tech reviewers can provide in-depth reviews of the app's features, usability, and accuracy, appealing to tech-savvy users who appreciate detailed insights.

Content Creation Ideas

General Ideas

  • Daily Horoscope Posts: Share daily horoscopes for different zodiac signs on social media.
  • Compatibility Reports: Create engaging content around compatibility between different zodiac signs.
  • Astrology 101: Educational posts and videos explaining basic astrology concepts.

Creative Ideas

  • Astrology Challenges: Launch challenges on TikTok or Instagram where users share their daily horoscope experiences.
  • Influencer Takeovers: Have influencers take over the app's social media accounts for a day, sharing their astrological insights and experiences.
  • User Stories: Share testimonials and stories from users about how the app has impacted their lives.
  • Astrology Memes: Create and share astrology-related memes to engage a younger audience.

By leveraging these strategies, the astrology app can effectively reach and engage its target audience, driving downloads and user engagement.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Find influencers for astrology app promotion
Influencer Persona
Lifestyle, wellness, and self-improvement influencers
Content Themes
#SelfCare #PersonalGrowth #WellnessJourney
#1
Conscious Originals
Conscious Originals
@UCHE0goTJiDzFMHiF9JKq02w
CA
Practical ideas to flourish and make the most of this lifetime. . . . Hey there! I’m Emilie. I make videos that blend insights from positive psychology, spiritual wisdom, and lifestyle design. The goal is to align with our dharma (most authentic life and purpose) so that we can flourish. Thanks for stopping by! I'm glad you did. :) Emilie xo ConsciousOriginals.com #lifepurpose #positivepsychology #spirituality #lifestyledesign
Followers
3.0K
Micro Influencer

Engagement Rate

9999

Avg View

154

Last Post

9999 days ago

85%Match Score
Fit for"Find influencers for astrology app promotion"
The channel's focus on positive psychology, spirituality, and lifestyle design aligns well with the brand's emphasis on lifestyle, wellness, and self-improvement, making it a good fit for astrology-related content.
#2
Mindvalley
Mindvalley
@UCg3F5jxUrSvJQICen48cX4w
US
Welcome to Mindvalley: the world’s most powerful life transformation platform. At Mindvalley, we believe that being human is more than just what our broken education system makes it out to be. And we take pride in teaching the art of truly living extraordinary, fulfilling, happy lives. On our Mindvalley YouTube channel, you’ll get: #1: FREE access to Mindvalley’s exclusive personal growth content by the world’s top teachers #2: Viewing and commenting rights on Mindvalley’s talks, live workshops and events #3: Access to our Community Wall, with inspiring quotes, event invitation and discussion points #4: Guided meditations, music and tracks to relax, focus and sleep #5: LIVE, free webinars, accessible no matter where you are Our courses transform lives and our community testifies to it. Join us now by subscribing to our channel and hitting the bell icon to stay updated on new uploads and live streams. Welcome to the community of Changemakers!
Followers
2.4M
Mega Influencer

Engagement Rate

9999

Avg View

3107

Last Post

9999 days ago

75%Match Score
Fit for"Find influencers for astrology app promotion"
Mindvalley's channel focuses on personal growth and life transformation, which aligns well with the brand's focus on self-improvement, but there is no mention of astrology.
#3
Tam Kaur
Tam Kaur
@UCBnHZUkOqg73h7gWiIu0ITA
GB
teaching all the girlies how to close the gap between their current self and desired self 🪄 📄 ABOUT ME: My mission is to help young women everywhere become their BEST SELVES and create their dream life. Self-improvement and self-love transformed my life. It took me from being the shy, insecure, unmotivated girl who was always hurt by men... to being the woman who prioritises herself everyday, achieves the goals on her vision board, takes herself on dates, feels fulfilled when alone, has a newfound confidence AND has power over her dating life. I found my purpose in life after working on myself and I want to help and inspire YOU to do the same. 🌎 ALL MY LINKS: https://stan.store/tamkaur 📱 join our community to chat with likeminded women: https://discord.com/invite/dH5Zpcsd7u 💼 contact: tamkaur@sixteenth.co
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Avg View

37219

Last Post

9999 days ago

75%Match Score
Fit for"Find influencers for astrology app promotion"
Tam Kaur's channel focuses on self-improvement and self-love, which aligns well with the brand's focus, but there is no mention of astrology.
#4
Paige Lindgren
Paige Lindgren
@UCsoDYrc0tcbI5v_L7XvqGpg
US
Hi everyone! I'm Paige and I'm a Certified Hormone Specialist & Certified Pilates Trainer. I post videos making easy recipes, sharing wellness tips, giving hormone education, and sharing my life here in Los Angeles. Subscribe if ya please & I hope you love my channel :) - Back to Balance Newsletter: https://paigelindgren.substack.com/welcome - All of my links, resources, and discounts: https://paigelindgren.komi.io/ IG: @paige.lindgren TikTok: @paigelindgren
Followers
114.0K
Macro Influencer

Engagement Rate

9999

Avg View

8639

Last Post

9999 days ago

75%Match Score
Fit for"Find influencers for astrology app promotion"
Paige Lindgren's channel focuses on wellness and personal growth, which aligns well with the brand's profile. However, there is no mention of astrology in her content.
#5
Meghan Livingstone
Meghan Livingstone
@UCSRynFqyrqF3IqVcwmu0Hrw
CA
Hi! I'm Meghan. I believe living well is an art: aligning yourself with your values, relishing in the simple things that bring you joy, and finding your own meaning of wellbeing. I'm passionate about intentional living, intuitive eating, and finding balance in it all. Thanks for being here! Find me here: www.meghanlivingstone.com Instagram: @meghanlivingstone xo Meghan
Followers
299.0K
Macro Influencer

Engagement Rate

9999

Avg View

12313

Last Post

9999 days ago

70%Match Score
Fit for"Find influencers for astrology app promotion"
Meghan Livingstone's channel focuses on intentional living, intuitive eating, and finding balance, which aligns well with the brand's focus on wellness and self-improvement, but lacks any mention of astrology.
#6
Jason Stephenson - Sleep Meditation Music
Jason Stephenson - Sleep Meditation Music
@UCqPYhcdFgrlUXiGmPRAej1w
AU
I'm dedicated to sharing a '#peace' of my life with you! Through the use of #meditation, guided visualization, inspiring talks and relaxation music, you're about to open yourself to changes of immense harmony for your body, mind and spirit. Check out the links below for all of our social media platforms and don't forget to grab your FREE sleep meditation! Weekly Program: NEW VIDEOS RELEASE EVERY WEEK! Occasionally, especially when travelling, I will do extra videos. IMPORTANT: Please Note: My meditations, affirmations and talks are never to take the place of professional medical advice - and never listen whilst driving or operating machinery of any kind. #guidedmeditation #meditations #bestmeditations #jasonstephenson #sleepmediations #sleepmusic Channel Tags: Meditation, Meditation Music, Chakra Healing, Sleep Music, Study Music, Thoughtful Music, Bliss, Relaxing Music, Chill, Chill out, Music, Yoga, Zen, Recharge,
Followers
3.3M
Mega Influencer

Engagement Rate

9999

Avg View

58954

Last Post

9999 days ago

70%Match Score
Fit for"Find influencers for astrology app promotion"
Jason Stephenson's focus on meditation and relaxation aligns well with self-care and personal growth, but lacks any mention of astrology.