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Brief

"期望寻找一个旅游博主 宣传我的酸菜鱼火锅调料 最好是youtube"

期望寻找一个旅游博主 宣传我的酸菜鱼火锅调料 最好是youtube

Research Insight & Analysis

产品定位

酸菜鱼火锅调料是一种独特的调味品,结合了酸菜的酸爽和鱼肉的鲜美,适合喜欢尝试新口味和热爱火锅文化的消费者。该产品可以定位为一种高品质、方便快捷的家庭火锅调料,适合忙碌的都市人群以及热爱美食的家庭。

市场定位角度

  1. 健康与天然:强调调料的天然成分和健康益处,吸引注重健康饮食的消费者。
  2. 方便快捷:突出调料的使用方便性,适合快节奏生活的都市人群。
  3. 传统与创新结合:将传统的酸菜鱼与现代火锅文化结合,吸引喜欢尝试新口味的年轻消费者。

目标客户

理想客户画像

  1. 年轻白领:年龄在25-35岁之间,生活节奏快,喜欢方便快捷的美食解决方案。
  2. 家庭主妇/主夫:年龄在30-45岁之间,注重家庭饮食健康,喜欢在家尝试新菜品。
  3. 美食爱好者:年龄在20-40岁之间,喜欢尝试各种新奇的美食,热衷于分享美食体验。

具体例子

  • 小李,28岁,互联网公司白领,平时工作繁忙,喜欢在周末和朋友一起在家聚餐,尝试各种新奇的火锅。
  • 王女士,35岁,全职妈妈,注重家庭饮食健康,喜欢在家为家人准备各种美味的火锅。
  • 张先生,32岁,美食博主,喜欢尝试和分享各种新奇的美食,拥有大量粉丝。

潜在的网红匹配

旅游博主

旅游博主通常会分享各地的美食和文化体验,他们的粉丝群体对新奇的美食有很高的兴趣。以下是几种适合的旅游博主类型:

  1. 美食旅游博主:专注于分享各地美食的旅游博主,他们的粉丝对新口味有很高的接受度。
  2. 家庭旅游博主:分享家庭旅游和美食体验的博主,他们的粉丝多为家庭用户,适合推广家庭火锅调料。
  3. 冒险旅游博主:喜欢尝试各种新奇体验的旅游博主,他们的粉丝群体喜欢新鲜和刺激的事物。

内容创意

一般内容创意

  1. 产品评测:邀请博主进行酸菜鱼火锅调料的详细评测,分享使用体验和味道感受。
  2. 烹饪教程:制作详细的酸菜鱼火锅烹饪教程视频,展示从准备到享用的全过程。
  3. 美食分享:博主在旅游过程中分享使用酸菜鱼火锅调料制作的美食,吸引粉丝尝试。

创意内容

  1. 跨文化美食挑战:邀请博主在不同国家或地区尝试使用酸菜鱼火锅调料制作当地特色菜肴,展示调料的多样性和适应性。
  2. 家庭聚餐直播:博主在家中举办酸菜鱼火锅聚餐,邀请家人或朋友一起品尝,并进行直播互动,增加产品曝光度。
  3. 粉丝互动活动:博主发起粉丝互动活动,邀请粉丝分享使用酸菜鱼火锅调料的创意菜谱,并进行评选和奖励。

通过以上分析和建议,可以帮助用户找到合适的旅游博主在YouTube上宣传酸菜鱼火锅调料,提升产品的知名度和市场接受度。

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Find travel YouTuber to promote fish hotpot
Influencer Persona
Travel bloggers with a focus on food experiences
Content Themes
#TravelFood #HotpotLovers #FoodVlog
#1
Mark Wiens
Mark Wiens
@UCyEd6QBSgat5kkC6svyjudA
US
Hey, I'm Mark Wiens - a full time eater! 🌶 The best street food and most unique eating experiences around the world. Let's go eat! 📺 Two videos per week, subscribe now!
Followers
10.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Find travel YouTuber to promote fish hotpot"
Mark Wiens is a perfect fit with a strong focus on travel and food experiences, and a very high subscriber count.
#2
soy ✨
soy ✨
@foodwithsoy
don’t mind me just squeezing my sauce through Japan. One of my fav things about the culture & people here is their attention to detail, it’s truly such a thoughtful experience. #japan #japanesefood #sauce #traveling #travel #japanfood
Followers
1.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Find travel YouTuber to promote fish hotpot"
The channel has a strong focus on food and travel, making it a great fit for the brand's content ideas.
#3
Polkadot Passport
Polkadot Passport
@UCfdm1MpgVGCLfh-BB3dIhfw
My name is Nicola, I am a travel + food blogger on a mission to explore every cuisine + culture in the world! https://polkadotpassport.com/
Followers
45.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Find travel YouTuber to promote fish hotpot"
Nicola's channel aligns well with the brand's focus on travel and food experiences, making her a strong candidate for the campaign.
#4
Wolters World
Wolters World
@UCFr3sz2t3bDp6Cux08B93KQ
US
Wolters World Gives Honest 1st Hand Travel Advice to Help Fellow Travelers Get the Most out of Their Travel Experience. We Discuss the Best & Worst parts of traveling so that you can be better prepared for your vacation in a way that helps you know more about the culture & people of the city, country, or region you are going to visit. From The Shocks of Traveling to a new country, to the things you Don't do when you travel, to the Things You Will Love & Hate, to General travel tips for packing, budgeting, planning, safety and more, we try to help all types of travelers. So, Please subscribe & Happy Travels to You Fellow Travelers! Grab some of our Wolters World Travel Gear at http://www.woltersworld.store We Upload New Honest Travel Videos Every Wednesday & Saturday. Learn how to plan your next vacation with us. https://www.brighttrip.com/woltersworld
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Find travel YouTuber to promote fish hotpot"
Wolters World focuses on travel advice and experiences, including cultural and culinary aspects, making it a strong fit for the brand's travel and food content ideas.
#5
Nick & Helmi | Travel & Food
Nick & Helmi | Travel & Food
@nickandhelmi
8 Unique Foods to try in Japan for first time visitor🇯🇵 featuring the famous 3 destinations: Tokyo, Kyoto, Osaka Who said in Japan you only eat sushi & ramen on repeat?! There are heaps of other food to try too and this is just 8 foods that we can fit in 1 minute video😆 Save this video for your next travel to Japan or share to anyone who is planning for Japan trip! 🎥Follow us for more travel & food videos✨ #japanfood #tokyofood #osakafood #kyotofood #japantravel #japantrip #japanesefood #japanesefoodie #tokyotravel #kyototravel #foodtravel #travelfoodie #whattoeat #japantravelguide #japantraveltips
Followers
136.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Find travel YouTuber to promote fish hotpot"
The channel focuses on food and travel experiences, making it a strong fit for the brand's content ideas, and has a substantial subscriber base.
#6
I Love Travel and Food
I Love Travel and Food
@UC37vNZg-2CZ4YP9vIl55oag
IN
Hi Hello নমস্কাৰ Meet Bikash Chetry, the travel, lifestyle, and motovlogger from Assam. Follow his adventures and culinary explorations on the YouTube channel 'I Love Food and Travel.' Join him as he shares thrilling journeys and delicious discoveries, inspiring you to embrace life's adventures. ::::::::::::::::::::::::::::::::::::::::::::::::::::::::: For any business queries and Collaboration mail id 👇 For Personal queries bikashguwahati01@gmail.com bikash@7sismedia.com __________________ me on Instagram : biiikash Facebook : Bikash Chetry ______________________________
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Find travel YouTuber to promote fish hotpot"
Bikash Chetry's channel focuses on travel and food, making it a strong fit for the brand's content ideas, and has a substantial subscriber base.