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Brief

"I am looking for influencers in the wedding industry"

I am looking for influencers in the wedding industry

Research Insight & Analysis

Product Positioning

In the wedding industry, the brand, product, or service can be positioned as a premium, mid-range, or budget-friendly option depending on its unique selling propositions (USPs). For instance, if the product is a luxury wedding dress, it should be positioned as a high-end, exclusive item that offers superior quality and design. If it's a wedding planning service, it could be positioned as a stress-free, comprehensive solution for couples.

Fresh Angles for New Products

  • Eco-Friendly Weddings: Position the product as sustainable and environmentally friendly, appealing to eco-conscious couples.
  • Tech-Savvy Weddings: Highlight innovative technology integrations, such as virtual reality venue tours or AI-driven planning tools.
  • Cultural and Destination Weddings: Emphasize expertise in specific cultural traditions or destination wedding planning.

Target Customers

Based on the positioning, the ideal customer profile can vary:

Premium Segment

  • Demographics: Couples aged 25-40, higher income brackets, urban dwellers.
  • Psychographics: Value exclusivity, quality, and personalized experiences.
  • Examples: A couple planning a lavish wedding at a high-end venue, seeking bespoke services and products.

Mid-Range Segment

  • Demographics: Couples aged 25-35, middle-income brackets, suburban or urban dwellers.
  • Psychographics: Looking for a balance between quality and cost, value convenience and comprehensive packages.
  • Examples: A couple looking for a well-rounded wedding package that includes venue, catering, and photography.

Budget-Friendly Segment

  • Demographics: Couples aged 20-30, lower to middle-income brackets, diverse locations.
  • Psychographics: Cost-conscious, DIY enthusiasts, value practicality and affordability.
  • Examples: A couple planning a small, intimate wedding with a focus on cost-saving measures.

Potential Influencer Matches

Types of Influencers

  1. Wedding Planners and Coordinators

    • Reach: They have a direct connection with couples planning their weddings and can provide expert recommendations.
    • Content: Behind-the-scenes planning, tips and tricks, vendor spotlights.
  2. Bridal Fashion Influencers

    • Reach: Brides-to-be looking for dress inspiration and fashion advice.
    • Content: Dress try-ons, styling tips, bridal fashion trends.
  3. Lifestyle and Family Bloggers

    • Reach: Couples and families interested in wedding planning and related lifestyle content.
    • Content: Personal wedding stories, planning advice, product reviews.
  4. Photographers and Videographers

    • Reach: Visual content that appeals to couples looking for inspiration and quality documentation of their big day.
    • Content: Highlight reels, photo shoots, behind-the-scenes footage.
  5. DIY and Craft Influencers

    • Reach: Budget-conscious couples and DIY enthusiasts.
    • Content: DIY wedding decor, budget-friendly tips, step-by-step tutorials.

Content Creation Ideas

General Ideas

  • Real Wedding Stories: Share detailed stories and photos from real weddings, highlighting how the product or service was used.
  • Expert Tips and Advice: Provide valuable insights from industry experts on various aspects of wedding planning.
  • Product Demonstrations: Showcase how the product works, its benefits, and unique features.

Creative Ideas

  • Virtual Wedding Planning Series: A series of live or recorded sessions where influencers plan a wedding from start to finish, using the brand's products or services.
  • Wedding Day Vlogs: Influencers document their entire wedding day, focusing on the brand's contributions.
  • Interactive Q&A Sessions: Live sessions where influencers answer followers' questions about wedding planning, featuring the brand's products or services.
  • Themed Photo Challenges: Encourage followers to share their wedding-themed photos using a specific hashtag, with a chance to be featured on the brand's page.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, driving awareness and conversions in the wedding industry.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Find wedding industry influencers
Influencer Persona
Wedding planners, photographers, bridal fashion experts, and lifestyle bloggers
Content Themes
#WeddingInspiration #BridalFashion #WeddingPlanning
#1
Guides for Brides
Guides for Brides
@UCGGNkgwmtJXQCb4n6ufd8lw
GB
Planning your wedding can be overwhelming, but with Guides for Brides by your side, you'll have everything you need to create the day of your dreams. Our platform is one of the UK's top wedding planning resources for all couples, offering a wide range of features to simplify the process 💍 From comprehensive guides and a popular wedding podcast to a directory of venues and suppliers and expert advice, we'll help you navigate every aspect of the planning process. Plus, with your own personalised wedding website, you can easily share important details with your guests and keep everyone up-to-date on your wedding journey ✨ Don't go it alone - let Guides for Brides be your guide to the perfect day. Kickstart your planning now at https://guidesforbrides.co.uk.
Followers
1.1K
Micro Influencer

Engagement Rate

9999

90%Match Score
Fit for"Find wedding industry influencers"
The influencer specializes in wedding planning and offers comprehensive guides and resources, making them an excellent fit for the brand's content ideas and target audience.
#2
Josie
Josie
@UCCmfa729dnJCi_bK7fSNbpw
Hi I'm Josie! Subscribe for daily vlogs of our life in the Cotswolds Cotswolds based Beauty, Fashion & Lifestyle blogger. - - - PR & General Enquiries - - - If you'd like to work with Fashion Mumblr (that's me!) or just fancy saying 'Hello!' then drop me an email to Josie@fashionmumblr.com.
Followers
550.0K
Macro Influencer

Engagement Rate

9999

75%Match Score
Fit for"Find wedding industry influencers"
The influencer is a lifestyle blogger with a focus on beauty, fashion, and daily vlogs, which aligns well with the brand's interest in bridal fashion and lifestyle content.
#3
Emylie Frisch Leger
Emylie Frisch Leger
@UCErobSwWZh-BqeQJMqNRKyg
Hii! It's Emz here and I’m so happy you stopped by! I make videos about everything and honestly anything that comes to mind! Hope you decide to stick around and subscribe! Mwen renmen nou!! XO IG: EMZZFRISCH | TikTok: EMZZTOK 📧 COLLABS: emyliefrisch@dulcedo.com
Followers
2.9K
Micro Influencer

Engagement Rate

9999

20%Match Score
Fit for"Find wedding industry influencers"
The influencer's content is very broad and not specifically focused on weddings or related topics, making it a poor fit for the brand's targeted content ideas.
#4
Robby Witt
Robby Witt
@UCVt9VvnyzgMK9lYqoFssAqQ
“60 Second Sitcoms” Original Fictional Stories to make you laugh!
Followers
85.5K
Micro Influencer

Engagement Rate

9999

10%Match Score
Fit for"Find wedding industry influencers"
The influencer's content focuses on fictional stories and humor, which does not align with the brand's focus on wedding planning and related topics.