Female influencers aged 25-40, focusing on first-time mothers and children's gifting. Active on Instagram, YouTube, or TikTok.

Product Positioning

The product appears to be related to children's gifting, with a focus on celebrating birthdays, Christmas, and family events. It also includes children's books, which suggests an educational or entertainment angle. The brand can be positioned as a go-to source for thoughtful and engaging gifts for children, emphasizing the joy of giving and the importance of family celebrations. This positioning can appeal to parents who value meaningful gifts that contribute to their child's development and happiness.

Target Customers

The ideal customer profile includes:

• First-time mothers: These are parents who are new to parenting and are likely seeking guidance and inspiration for celebrating their child's milestones.
• Parents interested in family events: Individuals who prioritize family gatherings and celebrations, looking for unique and memorable ways to mark these occasions.
• Gift-givers for children: This includes relatives, friends, and family members who are looking for suitable gifts for children during special occasions.

Illustrative examples include a first-time mother planning her child's first birthday, a grandparent looking for a Christmas gift for their grandchild, or an aunt searching for a book to gift her niece.

Potential Influencer Matches

• Parenting Bloggers/Vloggers: Influencers who share their parenting journey, tips, and experiences. They can effectively reach first-time mothers and parents interested in family events.
• Family Lifestyle Influencers: These influencers focus on family life, celebrations, and activities. They can showcase how the product fits into family events and celebrations.
• Children's Book Reviewers: Influencers who specialize in reviewing children's books can highlight the educational and entertainment value of the product.

Each type of influencer can create content that resonates with the target audience by sharing personal stories, reviews, and creative ways to use the product in family settings.

Content Creation Ideas

• Unboxing and Review Videos: Influencers can create videos unboxing the product, sharing their first impressions, and reviewing its features and benefits.
• Celebration Ideas: Content that provides creative ideas for using the product during birthdays, Christmas, and other family events.
• Storytime Sessions: For children's books, influencers can host live or recorded storytime sessions, engaging their audience with the book's content.
• Gift Guides: Influencers can include the product in gift guides for children, highlighting its uniqueness and appeal as a thoughtful gift option.

These content ideas can help generate interest and engagement, showcasing the product's relevance and appeal to the target audience.