The brand is focused on fitness, wellness, and health specifically for women. In the existing market, this can be positioned as a niche yet growing segment, catering to women who are increasingly becoming health-conscious and looking for reliable sources of information and inspiration. The brand can emphasize empowerment, self-care, and holistic well-being, which are trending themes in the wellness industry.
The ideal customer profile includes:
Illustrative examples:
Types of influencers suitable for promoting the product:
Enriched requirements:
By leveraging these content ideas, the brand can create a strong presence in the fitness, wellness, and health niche for women in Coimbatore and Chennai.
Extracted from Campaign Brief & Market Analysis