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Brief

"influencers for a calorie and macro tracking app"

influencers for a calorie and macro tracking app

Research Insight & Analysis

Product Positioning

The product in question is a calorie and macro tracking app. This type of app is typically positioned within the health, fitness, and wellness market. It can be marketed as a tool for individuals looking to manage their diet, lose weight, gain muscle, or maintain a healthy lifestyle. The app can be positioned as user-friendly, accurate, and comprehensive, offering features such as barcode scanning, meal planning, and integration with fitness trackers.

Target Customers

The ideal customer profile for a calorie and macro tracking app includes:

  • Fitness Enthusiasts: Individuals who are actively engaged in fitness activities such as bodybuilding, CrossFit, or running. They are likely to be interested in tracking their macros to optimize performance and achieve their fitness goals.
  • Weight Loss Seekers: People who are looking to lose weight and need a tool to help them monitor their calorie intake and make healthier food choices.
  • Health-Conscious Individuals: Those who are focused on maintaining a balanced diet and overall well-being. They may use the app to ensure they are getting the right nutrients.
  • Diet-Specific Users: Individuals following specific diets such as keto, vegan, or paleo. They need to track their food intake to adhere to their dietary restrictions.

Potential Influencer Matches

To effectively promote the calorie and macro tracking app, consider collaborating with the following types of influencers:

  • Fitness Trainers and Coaches: These influencers have a dedicated following of fitness enthusiasts who trust their advice on diet and exercise. They can demonstrate how the app helps in achieving fitness goals.
  • Nutritionists and Dietitians: Professionals in the nutrition field can provide credibility to the app by showcasing its accuracy and usefulness in maintaining a balanced diet.
  • Health and Wellness Bloggers: Influencers who focus on overall health and wellness can reach a broad audience interested in healthy living.
  • Lifestyle Influencers: These influencers can integrate the app into their daily routines, showing how it helps them stay on track with their health goals.
  • Athletes: Professional or amateur athletes can highlight the app's benefits in optimizing their diet for peak performance.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to go viral:

  • Before and After Transformations: Share stories of users who have achieved significant health or fitness milestones using the app.
  • Day in the Life: Influencers can create content showing a day in their life using the app to track their meals and workouts.
  • Challenges: Launch a 30-day challenge where users track their macros and share their progress on social media using a specific hashtag.
  • Recipe Ideas: Collaborate with influencers to create and share healthy recipes that can be easily tracked using the app.
  • Expert Tips: Nutritionists and dietitians can provide tips on how to effectively use the app to meet dietary goals.
  • User Testimonials: Share testimonials from real users about how the app has helped them achieve their health and fitness goals.

By leveraging these strategies, the calorie and macro tracking app can effectively reach and engage its target audience, driving downloads and user engagement.

Curated Influencer List
#1
Lauren Hubert MS, RD Dietitian
Lauren Hubert MS, RD Dietitian
@sororitynutritionist
US
Dietitian helping you eat right for your dream body✨ Mama to be🤰🏼 Start here⬇️
Followers
378.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for fitness and nutrition influencers to promote a calorie and macro tracking app. Ideal influencers include fitness enthusiasts, nutritionists, dietitians, and health coaches. Preferred platforms are Instagram, TikTok, and YouTube. Content should include tutorials, personal stories, tips, and reviews related to calorie and macro tracking."
As a dietitian and soon-to-be mother, this influencer can provide authentic and relatable content. The large follower base on TikTok is beneficial for the campaign.
#2
Marianna Moore
Marianna Moore
@mariannas_pantry
US
MS Nutrition | CSCS Partnerships: mariannamoore@dulcedo.com Booktok: @Marianna
Followers
685.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

88%Match Score
Fit for"Looking for fitness and nutrition influencers to promote a calorie and macro tracking app. Ideal influencers include fitness enthusiasts, nutritionists, dietitians, and health coaches. Preferred platforms are Instagram, TikTok, and YouTube. Content should include tutorials, personal stories, tips, and reviews related to calorie and macro tracking."
This influencer has a strong focus on nutrition and fitness, making them a good fit for the brand. The large follower base on TikTok is advantageous for reach.
#3
drea
drea
@dreavazquez
US
my life, health journey, & diary mgmt: drea@figuringout.info
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

87%Match Score
Fit for"Looking for fitness and nutrition influencers to promote a calorie and macro tracking app. Ideal influencers include fitness enthusiasts, nutritionists, dietitians, and health coaches. Preferred platforms are Instagram, TikTok, and YouTube. Content should include tutorials, personal stories, tips, and reviews related to calorie and macro tracking."
The influencer shares personal health journeys, which aligns well with the brand's content ideas. The large follower base on TikTok is beneficial for the campaign.
#4
krishashok
krishashok
@UCjMAdCzKod0-bGEJUJWHNjw
I explain the science of food in simple terms and help you be less scared about it
Followers
156.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for fitness and nutrition influencers to promote a calorie and macro tracking app. Ideal influencers include fitness enthusiasts, nutritionists, dietitians, and health coaches. Preferred platforms are Instagram, TikTok, and YouTube. Content should include tutorials, personal stories, tips, and reviews related to calorie and macro tracking."
This influencer explains the science of food, which aligns well with the brand's focus on nutrition. The high subscriber count on YouTube is a plus for reach.
#5
Lee Lem
Lee Lem
@l_eel_em
AU
how to eat yummy food & get a sxc body - My lean gaining training program!👇🏼
Followers
246.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for fitness and nutrition influencers to promote a calorie and macro tracking app. Ideal influencers include fitness enthusiasts, nutritionists, dietitians, and health coaches. Preferred platforms are Instagram, TikTok, and YouTube. Content should include tutorials, personal stories, tips, and reviews related to calorie and macro tracking."
The influencer focuses on fitness and nutrition, which aligns well with the brand's goals. The large follower base on TikTok is beneficial for the campaign.
#6
Alena Cassisi
Alena Cassisi
@fit.with.alena
US
DFYNE Athlete - 10% off Legion Supps - 20% off Code - FTA Join my FB Group👇
Followers
255.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

82%Match Score
Fit for"Looking for fitness and nutrition influencers to promote a calorie and macro tracking app. Ideal influencers include fitness enthusiasts, nutritionists, dietitians, and health coaches. Preferred platforms are Instagram, TikTok, and YouTube. Content should include tutorials, personal stories, tips, and reviews related to calorie and macro tracking."
The influencer promotes fitness and supplements, which aligns well with the brand's focus. The large follower base on TikTok is a plus for reach.