Fitness enthusiasts, health and wellness experts, nutritionists, biohackers, and lifestyle bloggers aged 20-40 with a strong presence on Instagram, YouTube, and TikTok.

Product Positioning

The brand appears to be focused on promoting a lifestyle centered around fitness, health, wellness, and natural living. This positions the product or service within the health and wellness market, which is currently experiencing significant growth. The brand can leverage its focus on clean eating and natural living to differentiate itself from competitors by emphasizing authenticity, sustainability, and holistic health benefits.

Target Customers

The ideal customer profile includes individuals who are health-conscious and prioritize fitness and wellness in their daily lives. They are likely to be interested in natural and organic products, clean eating, and sustainable living. Examples of target customers include:

• Young professionals who are fitness enthusiasts and regularly engage in physical activities such as yoga, running, or gym workouts.
• Health-conscious parents looking to incorporate natural and clean eating habits into their family's lifestyle.
• Individuals interested in biohacking and optimizing their health through nutrition and wellness practices.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Fitness Influencers: These influencers can showcase the brand's products in workout routines, fitness challenges, and healthy lifestyle tips, appealing to fitness enthusiasts.

• Health and Wellness Experts: Collaborating with experts in the field can lend credibility to the brand and provide educational content on the benefits of natural living and clean eating.

• Nutritionists: They can create content around meal planning, healthy recipes, and nutritional advice, aligning with the brand's focus on clean eating.

• Biohackers: These influencers can explore the brand's products in the context of optimizing health and wellness, appealing to an audience interested in innovative health solutions.

• Lifestyle Bloggers: Bloggers who focus on natural living can integrate the brand into their content, showcasing how it fits into a holistic lifestyle.

Content Creation Ideas

• Fitness Challenges: Create a series of fitness challenges that incorporate the brand's products, encouraging followers to participate and share their progress.

• Recipe Videos: Collaborate with nutritionists to develop and share easy-to-follow recipe videos that highlight the use of the brand's products in clean eating.

• Wellness Tips: Partner with health and wellness experts to provide daily or weekly wellness tips that align with the brand's values.

• Biohacking Experiments: Work with biohackers to document their experiences using the brand's products as part of their health optimization routines.

• Sustainable Living Guides: Develop content that educates the audience on sustainable living practices, featuring the brand as a key component of a natural lifestyle.