The product is a fitness coaching service with a focus on weight loss. In the existing market, this service can be positioned as a personalized, results-driven program that leverages expert knowledge and tailored plans to help individuals achieve their weight loss goals. Emphasizing unique selling points such as customized meal plans, one-on-one coaching sessions, and progress tracking can differentiate it from generic fitness programs.
The ideal customer profile includes:
Illustrative examples:
Influencers who are fitness enthusiasts and regularly share workout routines, healthy recipes, and motivational content. They can demonstrate the effectiveness of the coaching service through their own fitness journeys.
Bloggers who focus on overall wellness, including mental health, nutrition, and fitness. They can provide comprehensive reviews and integrate the coaching service into broader wellness content.
Influencers who share aspects of their daily lives, including fitness routines, can subtly incorporate the coaching service into their content, making it relatable to their followers.
Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and conversion rates.
By leveraging these strategies, the fitness coaching service can effectively reach and engage its target audience, driving awareness and conversions.
Extracted from Campaign Brief & Market Analysis