MyInfluencer
Brief

"Influencers for fitness coach such as weight loss"

Fitness coaching for weight loss

Research Insight & Analysis

Product Positioning

The product is a fitness coaching service with a focus on weight loss. In the existing market, this service can be positioned as a personalized, results-driven program that leverages expert knowledge and tailored plans to help individuals achieve their weight loss goals. Emphasizing unique selling points such as customized meal plans, one-on-one coaching sessions, and progress tracking can differentiate it from generic fitness programs.

Target Customers

The ideal customer profile includes:

  • Age Group: Adults aged 25-45
  • Gender: Both male and female, with a slight skew towards females who are more likely to seek weight loss programs
  • Lifestyle: Individuals with busy lifestyles who need structured guidance to achieve their fitness goals
  • Motivation: People motivated by health concerns, upcoming events (e.g., weddings), or personal milestones
  • Income Level: Middle to upper-middle class, as they are more likely to afford personalized coaching services

Illustrative examples:

  • A 30-year-old working professional looking to lose weight for health reasons
  • A 40-year-old mother aiming to get back in shape post-pregnancy
  • A 28-year-old preparing for a significant life event like a wedding

Potential Influencer Matches

Fitness Enthusiasts

Influencers who are fitness enthusiasts and regularly share workout routines, healthy recipes, and motivational content. They can demonstrate the effectiveness of the coaching service through their own fitness journeys.

Health and Wellness Bloggers

Bloggers who focus on overall wellness, including mental health, nutrition, and fitness. They can provide comprehensive reviews and integrate the coaching service into broader wellness content.

Lifestyle Influencers

Influencers who share aspects of their daily lives, including fitness routines, can subtly incorporate the coaching service into their content, making it relatable to their followers.

Micro-Influencers

Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and conversion rates.

Content Creation Ideas

General Ideas

  • Success Stories: Share testimonials and before-and-after photos of clients who have achieved significant weight loss.
  • Live Workouts: Host live workout sessions with the fitness coach to engage followers in real-time.
  • Q&A Sessions: Conduct Q&A sessions where the coach answers common weight loss and fitness questions.

Creative Ideas

  • Challenge Series: Launch a 30-day weight loss challenge with daily tips and exercises, encouraging followers to participate and share their progress.
  • Behind-the-Scenes: Provide a behind-the-scenes look at how personalized meal plans and workout routines are created.
  • Collaborative Content: Partner with influencers to create collaborative content, such as joint workout videos or meal prep tutorials.

By leveraging these strategies, the fitness coaching service can effectively reach and engage its target audience, driving awareness and conversions.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Fitness coaching for weight loss
Campaign Objectives
Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45.
Influencer Persona
Fitness coaches, personal trainers, or fitness enthusiasts active on Instagram, YouTube, and TikTok, creating content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices.
Content Themes
#FitnessCoach #WeightLoss #FitnessJourney
#1
Cassia Tierney Clarke
Cassia Tierney Clarke
@cassiatierney
United Kingdom
Founder @444coaching Host @9lives_podcast cassiatierneyclarke@sixteenth.co the joy is the journey Coaching spaces open now 🔽
Followers
589.7K
Macro Influencer
Engagement Rate
2.5%
Last Post
3 weeks ago
92%Match Score
Fit for"Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45."
This influencer's focus on fitness coaching and personal training aligns well with the brand's requirements for promoting weight loss services. Their content is motivational and likely resonates with the target audience. This influencer has strong potential for authentic integration of the brand's services.
#2
Heidi Guzman
Heidi Guzman
@iamsupremedeity
United States
🎀 Embrace Your Inner Goddess 🎀 Fitness & Transformation Guru | NYC ⭐️120 lbs lost⭐️ @supremedeityfitness⚡️ 💌 supremedeitysuniverse@gmail.com
Followers
44.4K
Micro Influencer
Engagement Rate
1.0%
Last Post
3 weeks ago
90%Match Score
Fit for"Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45."
This influencer's focus on fitness transformation and motivation aligns well with the brand's requirements for promoting weight loss services. Their content is likely to resonate with the target audience seeking fitness tips and lifestyle changes. This influencer has strong potential for authentic integration of the brand's services.
#3
Home Workout App
Home Workout App
@fitonomyapp
Get the App for 60% Off! 📲👇
Followers
5.0M
Mega Influencer
Engagement Rate
0.1%
Last Post
3 weeks ago
90%Match Score
Fit for"Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45."
This influencer's content focuses on fitness tips and strength training, which aligns with the brand's focus on weight loss coaching. Their large following indicates a strong potential reach to the target audience. The content style is informative and motivational, making them a good fit for the campaign.
#4
Reenu Thakur
Reenu Thakur
@reenuthakur21
India
Athlete @thedrchoice | “DCREENU07”
Followers
451.5K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45."
This influencer is an athlete with a strong focus on fitness and lifestyle content, which aligns well with the brand's requirements for promoting weight loss coaching. Their content appears motivational and engaging, appealing to the target audience of men and women aged 18-45. This influencer has the potential to authentically integrate the brand's services into their content.
#5
Priya Sharma
Priya Sharma
@thepriya004
India
Fitness Instructor STOP WISHING, STOP WAITING , START DOING CHANGE YOUR MINDSET TO CHANGE YOUR HEALTH,BODY & LIFE!
Followers
18.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45."
This influencer's focus on fitness instruction and motivational content aligns well with the brand's requirements for promoting weight loss services. Their content is likely to resonate with the target audience seeking fitness tips and lifestyle changes. This influencer has strong potential for authentic integration of the brand's services.
#6
Даня
Даня
@daniel99.fit
Ukraine
🥷| 20 y.o. Natural 📈TikTok@danielfit(200k+)
Followers
155.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
88%Match Score
Fit for"Looking for influencers who are fitness coaches, personal trainers, or fitness enthusiasts to promote a fitness coaching service focused on weight loss. Ideal influencers should be active on Instagram, YouTube, and TikTok, and create content related to fitness tips, weight loss journeys, workout routines, and healthy lifestyle choices. Target audience includes men and women aged 18-45."
This influencer's content focuses on fitness and motivation, which aligns well with the brand's requirements for promoting weight loss services. Their content is likely to resonate with the target audience seeking fitness tips and lifestyle changes. This influencer has strong potential for authentic integration of the brand's services.