MyInfluencer
Brief

"Fitness influencer from instagram who make video about workout"

Fitness influencer creating workout videos

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on fitness influencers who create workout videos on Instagram. This suggests that the product or service being promoted is likely related to fitness, health, or wellness. In the existing market, fitness products and services can be positioned as tools to help individuals achieve their health and fitness goals, improve their physical appearance, and enhance their overall well-being.

To stand out, the brand could emphasize unique features such as innovative workout techniques, high-quality materials, or scientifically-backed benefits. Additionally, highlighting success stories or testimonials from satisfied customers can help build credibility and trust.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Fitness Enthusiasts: Individuals who are passionate about maintaining a healthy lifestyle and regularly engage in physical activities.
  • Aspiring Fitness Buffs: People who are looking to start their fitness journey and need guidance and motivation.
  • Health-Conscious Individuals: Those who prioritize their health and well-being and are interested in products that support their fitness goals.
  • Young Adults: Typically aged between 18-35, who are active on social media and influenced by trends and popular fitness personalities.

Illustrative examples:

  • A 25-year-old woman who follows fitness influencers on Instagram for workout inspiration and healthy eating tips.
  • A 30-year-old man who is looking to improve his physical fitness and seeks out workout routines and fitness products online.
  • A 22-year-old college student who wants to stay fit and follows fitness influencers for motivation and exercise ideas.

Potential Influencer Matches

Fitness Trainers

Influencers who are certified fitness trainers and share workout routines, tips, and advice. They can provide credibility and expert guidance to the audience.

Fitness Enthusiasts

Individuals who have a passion for fitness and share their personal fitness journeys, including workout videos, progress updates, and motivational content. They can connect with the audience on a personal level.

Health and Wellness Influencers

Influencers who focus on overall health and wellness, including fitness, nutrition, and mental well-being. They can promote a holistic approach to fitness and attract a broader audience.

Micro-Influencers

Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience and can drive higher engagement rates.

Content Creation Ideas

Workout Challenges

Create a series of workout challenges that influencers can participate in and share with their followers. This can encourage audience participation and increase engagement.

Transformation Stories

Share success stories and transformations of individuals who have used the product or service. This can inspire and motivate the audience.

Live Workout Sessions

Host live workout sessions with influencers, allowing their followers to join in real-time and interact with the influencer.

Behind-the-Scenes Content

Show behind-the-scenes content of how the product is made, its unique features, and the science behind it. This can build trust and credibility.

Collaborations and Giveaways

Partner with influencers for collaborations and giveaways. This can increase brand visibility and attract new followers.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and achieve its marketing goals.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Fitness influencer creating workout videos
Campaign Objectives
Looking for a fitness influencer on Instagram who creates workout videos. Ideal influencers should be fitness enthusiasts, likely aged between 18-35, and active on Instagram. Content should focus on workout routines, fitness tips, and possibly diet and nutrition advice.
Influencer Persona
Fitness enthusiasts, aged 18-35, active on Instagram, creating workout videos.
Content Themes
#FitnessInfluencer #WorkoutVideos #FitnessMotivation
#1
Melina
Melina
@mel_liftz
United States
🕸️ code: mel @breathedivinity @legion - Code “MelLiftz” @modusimo_powerbuilding Personal Account: @chaesan_g
Followers
191.8K
Macro Influencer
Engagement Rate
3.5%
Last Post
1 month ago
90%Match Score
Fit for"Fitness influencer creating workout videos"
This influencer is active in the fitness space and creates content that aligns with the brand's focus on workout videos. Their established presence and follower count suggest they can effectively reach the target audience. They are an excellent fit for the campaign.
#2
DeAndre Thomas
DeAndre Thomas
@drayyofficial
US
@Gymshark code DEANDRE @CelsiusOfficial Athlete 👇🏾 1:1 Coaching Available 👇🏾
Followers
1.1M
Mega Influencer
Engagement Rate
0.7%
Last Post
2 months ago
90%Match Score
Fit for"Fitness influencer creating workout videos"
This influencer is an athlete and fitness coach, creating content that aligns with the brand's focus on workout videos. Their established presence and follower count suggest they can effectively reach the target audience. They are an excellent fit for the campaign.
#3
Maia Henry
Maia Henry
@maiahenryfit
United States
The @joinladder Strength x Pilates Coach Become the Hottest, Happiest Version of You🤍 Workout With Me ⇩
Followers
1.3M
Mega Influencer
Engagement Rate
0.2%
Last Post
1 month ago
90%Match Score
Fit for"Fitness influencer creating workout videos"
This influencer creates content specifically around workout routines and fitness motivation, making them a strong candidate for the brand's campaign. Their focus on at-home workouts aligns well with the brand's content ideas, and their active presence on Instagram suggests they can effectively reach the target audience. Overall, their content style and messaging are in line with the brand's expectations.
#4
Isabella
Isabella
@isamiraaa
US
🌹🇨🇴🇧🇸🌹 @vqfit “ISABELLA” Workout Programs ⬇️
Followers
1.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Fitness influencer creating workout videos"
This influencer's content is focused on workout programs and fitness, which aligns well with the brand's requirements. Their active engagement in the fitness community suggests they could effectively promote the brand's products.
#5
charlie caruso
charlie caruso
@charliecaruso8
US
23 Road to 750k Ekko: Charlie Gym News🗞️ Coaching⬇️
Followers
550.6K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Fitness influencer creating workout videos"
This influencer's content is heavily focused on workouts and lifting, making them a strong candidate for the brand's campaign. Their engagement with fitness-related hashtags indicates a relevant audience that aligns with the brand's target demographic. Their motivational tone and active presence on Instagram further enhance their fit.
#6
5-Minute Super Fit
5-Minute Super Fit
@UC0kIe4q0FQGOF-hAtKdf1KQ
PK
"Welcome to 5-Minute Super Fit, where we believe that fitness should be fun, accessible, and tailored to fit your unique needs and goals. Whether you're a beginner just starting out on your fitness journey or a seasoned pro looking to take it to the next level, our channel is packed with easy-to-follow workouts, healthy eating tips, and plenty of inspiration and motivation to help you reach your goals. From high-energy cardio to strength-building and stretching, we've got something for everyone. So come join us and let's get fit and fabulous together!" SUBSCRIBE FOR REAL RESULTS! READ VIDEO COMMENTS! 😊 Real testimonials from real women from all over the world! 5-Minute SUPER FIT WORKS!
Followers
2.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Fitness influencer creating workout videos"
This influencer's channel is dedicated to accessible fitness content, which aligns well with the brand's focus on workout routines and fitness tips. Their engaging and motivational tone could resonate well with the target audience.