Male or female fitness influencers aged 18-40 located in the South West UK, active on Instagram or TikTok.

Product Positioning

To effectively position a fitness-related brand, product, or service in the market, it is essential to highlight unique selling propositions (USPs) that resonate with health-conscious consumers. This could include aspects such as sustainability, innovative technology, or personalized fitness solutions. For new products, consider leveraging trends such as holistic wellness, home fitness solutions, or community-driven fitness experiences. Establishing a strong brand narrative that connects emotionally with the audience can also enhance market fit.

Target Customers

The ideal customer profile for a fitness influencer campaign in the South West UK may include:

• Health Enthusiasts: Individuals aged 25-40 who actively seek fitness solutions and are engaged in regular exercise routines.

• Busy Professionals: Working individuals looking for efficient fitness solutions that fit into their hectic schedules, often interested in quick workouts or meal prep ideas.

• Families: Parents seeking fitness activities that can involve the whole family, focusing on health and wellness for both adults and children.

• Local Community Members: Individuals who prefer supporting local businesses and influencers, valuing community engagement and local events.

Potential Influencer Matches

1. Micro-Influencers: These influencers typically have between 1,000 to 100,000 followers and often boast high engagement rates. They can effectively reach niche audiences, such as local fitness enthusiasts or specific demographics interested in wellness.

2. Fitness Coaches and Trainers: Professionals who provide fitness coaching or personal training services can create authentic content that showcases their expertise, attracting clients who are serious about improving their fitness.

3. Lifestyle Influencers: Influencers who focus on a broader lifestyle approach can integrate fitness into their content, appealing to audiences interested in overall well-being, nutrition, and fitness as part of a balanced lifestyle.

4. Local Athletes or Sports Personalities: Collaborating with local athletes can enhance credibility and attract followers who admire their achievements and seek inspiration.

Content Creation Ideas

• Workout Challenges: Create a series of fitness challenges that encourage audience participation, such as a 30-day fitness challenge, with influencers sharing their progress and tips.

• Healthy Recipe Videos: Collaborate with influencers to produce engaging cooking videos that highlight nutritious meals, appealing to health-conscious consumers.

• Live Q&A Sessions: Host live sessions where influencers answer fitness-related questions, providing valuable insights and fostering community engagement.

• Behind-the-Scenes Content: Share the daily routines of influencers, showcasing their workouts, meal prep, and lifestyle choices to inspire followers.

• User-Generated Content Campaigns: Encourage followers to share their fitness journeys using a specific hashtag, creating a sense of community and increasing brand visibility.

By focusing on these strategies, the campaign can effectively engage the target audience and leverage the influence of selected fitness personalities in the South West UK.