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Brief

"Need fitness influencers on Instagram to promote our activewear to fitness enthusiasts aged 25-45"

Need fitness influencers on Instagram to promote our activewear to fitness enthusiasts aged 25-45

Research Insight & Analysis

wear brand should be positioned as a premium, high-performance line designed for fitness enthusiasts who value quality, style, and functionality. Emphasize the unique selling points such as advanced fabric technology, ergonomic design, and versatility for various fitness activities. Highlighting endorsements from fitness professionals and showcasing real-life testimonials can further enhance credibility and appeal.

Target Customers

The ideal customer profile includes fitness enthusiasts aged 25-45 who are active on social media, particularly Instagram. These individuals are likely to be:

  • Young Professionals: Individuals who balance a busy work life with a commitment to fitness. They value convenience and quality in their activewear.
  • Fitness Enthusiasts: Regular gym-goers, runners, and yoga practitioners who prioritize performance and style in their workout gear.
  • Health-Conscious Individuals: People who are invested in a healthy lifestyle and are willing to invest in high-quality activewear to support their fitness journey.

Illustrative Examples

  1. Sarah, 30: A marketing executive who hits the gym five times a week and participates in weekend yoga classes. She looks for stylish yet functional activewear that can transition from the gym to casual outings.
  2. John, 40: A tech entrepreneur who enjoys early morning runs and evening weightlifting sessions. He prefers durable, high-performance gear that can withstand intense workouts.
  3. Emily, 27: A social media influencer who shares her fitness journey with her followers. She seeks trendy activewear that looks good on camera and performs well during her workouts.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

  • Fitness Trainers: Certified personal trainers who share workout tips, routines, and fitness advice. Their followers trust their expertise and recommendations.
  • Yoga Instructors: Influencers who focus on yoga and mindfulness. They often have a dedicated and engaged audience interested in wellness and fitness.

Mid-Tier Influencers (50k-200k followers)

  • Fitness Enthusiasts: Individuals who document their fitness journey, including progress photos, workout routines, and activewear reviews. They have a loyal following that looks up to them for inspiration.
  • Lifestyle Bloggers: Influencers who cover a range of topics including fitness, fashion, and health. Their diverse content attracts a broad audience interested in an active lifestyle.

Macro-Influencers (200k+ followers)

  • Fitness Models: Professional models who specialize in fitness and activewear. Their high-quality content and large following can significantly boost brand visibility.
  • Athletes: Professional or semi-professional athletes who endorse fitness products. Their endorsement can add a level of authenticity and trust to the brand.

Content Creation Ideas

General Ideas

  • Workout Routines: Influencers can share their favorite workout routines while wearing the activewear, showcasing its functionality and style.
  • Product Reviews: Honest reviews and first impressions of the activewear, highlighting key features and benefits.
  • Giveaways: Collaborate with influencers to host giveaways, encouraging followers to engage with the brand for a chance to win activewear.

Creative Ideas

  • Transformation Stories: Share before-and-after stories of fitness transformations, with influencers attributing part of their success to the comfort and performance of the activewear.
  • Behind-the-Scenes: Influencers can take their followers behind the scenes of a photoshoot or a day in their life, emphasizing how the activewear fits into their daily routine.
  • Challenges: Create fitness challenges that influencers can participate in and encourage their followers to join, using a specific hashtag to track participation and engagement.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving both awareness and sales.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Fitness influencers to promote activewear
Influencer Persona
Fitness enthusiasts with engaged followers aged 25-45
Content Themes
#FitnessFashion #Activewear #WorkoutGear
#1
FitFrHome
FitFrHome
@UC7NbkDxwCrFAKjk_ITAHq7A
US
A fitness page dedicated to teaching you no BS fitness and nutrition, all from the comfort of your home! Drop a comment I respond to any questions! As a busy guy with a full time job, a family, and a business, I don't have time to always make it to a gym so I decided to make it happen at home. I figured out ways to train and have the same results as gym goers, and I want to share my methods with you!
Followers
620.0K
Macro Influencer

Engagement Rate

9999

90%Match Score
Fit for"Fitness influencers to promote activewear"
FitFrHome's focus on home fitness and practical tips aligns well with the brand's content ideas. His relatable approach and engagement with followers make him a strong candidate for the brand's campaign.
#2
Tabitha Gomes
Tabitha Gomes
@UCZKLVpd_VEGrnkCzi4-3ovg
US
Life changes with jobs and kiddos but so will our body and fitness routines. I'm here to be your YouTube Personal Trainer, Seriously! Ask me anything and I'll help you with a needed video! I love to research challenging topics, and that's what I'm here for, to sift through the lies and junk. I'm an ACE Certified Personal Trainer, and a Postpartum Corrective Exercise Specialist with a serious passion for helping Women! Fitness has been apart of my life through high school sports, the military, fitness competitions, and now motherhood. I have seen my body change multiple times due to my drive in the gym, then through the trials of pregnancy and postpartum. Most importantly I have seen my clients bodies change with the right mindset, determination, and motivation! You can do it too! I will strive to post 2 videos or more per week about: -Workouts, HIIT routines -Pre/Post Natal workouts &i nfo -Garage gym & Product reviews -Other health info that will help you
Followers
27.3K
Micro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Fitness influencers to promote activewear"
Tabitha Gomes' content focuses on fitness routines and health information, which aligns well with the brand's content ideas. Her experience as a personal trainer and her focus on women's fitness make her a good fit for engaging followers aged 25-45.
#3
Coco Make You Fit
Coco Make You Fit
@UCIyS-thb5lzR4tdV6cHR0uA
HK
~ 10分鐘修身術教學, 分享旅遊Vlog ~ 我是Coco, 是一位專業普拉提導師及健身教練。 希望我的10分鐘修身術和保養心得能夠帶給你有效而快捷的修身和美顏功效。 每段影片都有詳盡的講解及注意事項,確保你能夠安全而且有效地進行運動! Welcome to Coco Make You Fit channel. My name is Coco, I'm a professional Pilates & Barre Instructor and a Fitness Coach. I am passionate about helping people achieve their fitness goals. I am also a mother of 2 little girls, which has given me a unique perspective on the importance of staying fit and healthy. On my channel, I will be sharing my 10-minute body shaping and skincare tips to help you achieve your fitness and beauty goals that you can incorporate into your daily routine. It's essential that you take your time and listen to your body. If at any point you feel uncomfortable or experience any pain, please stop the exercise and seek medical advice. I hope you enjoy the videos and let's get started on our fitness journey together! IG: https://www.instagram.com/copalcoco/ Email: keepfitwithcoco@gmail.com
Followers
7.8K
Micro Influencer

Engagement Rate

9999

70%Match Score
Fit for"Fitness influencers to promote activewear"
Coco Make You Fit offers concise fitness routines and skincare tips, which align with the brand's content ideas. However, her follower base might be more niche and less engaged compared to other influencers.
#4
Sara Saffari
Sara Saffari
@UCS52qQKbsJqos1Cr2wSGEhQ
hoo.be/sarasaffari
Followers
1.7M
Mega Influencer

Engagement Rate

9999

60%Match Score
Fit for"Fitness influencers to promote activewear"
Sara Saffari has a large following, but her channel lacks detailed descriptions of her content and target audience, making it difficult to assess alignment with the brand's profile and content ideas.