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Brief

"for flower nursery influencers. Someone who posts about flowers and making flower arrangements. Micro influencers with 5000-50000 followers. Should be located in DMV, laurel Maryland or 20 miles around the area"

for flower nursery influencers. Someone who posts about flowers and making flower arrangements. Micro influencers with 5000-50000 followers. Should be located in DMV, laurel Maryland or 20 miles around the area

Research Insight & Analysis

Product Positioning

The product in question is a flower nursery, which likely offers a variety of flowers and plants, as well as services related to flower arrangements. In the existing market, this product can be positioned as a local, high-quality provider of fresh flowers and bespoke floral arrangements. Emphasizing the local aspect (DMV area, Laurel, Maryland, and surrounding 20 miles) can appeal to customers who prefer supporting local businesses and value the freshness and quality that comes with locally sourced products.

Target Customers

The ideal customer profile for a flower nursery includes:

  • Local Residents: Individuals living in the DMV area, Laurel, Maryland, or within a 20-mile radius who are interested in gardening, home decor, or gifting flowers.
  • Event Planners: Professionals who organize events such as weddings, corporate events, and parties, and require floral arrangements.
  • Home Decor Enthusiasts: People who enjoy decorating their homes with fresh flowers and plants.
  • DIY Enthusiasts: Individuals who enjoy creating their own flower arrangements and gardening projects.

Illustrative examples:

  • A young couple planning their wedding and looking for unique floral arrangements.
  • A homeowner who loves to refresh their living space with seasonal flowers.
  • An event planner organizing a corporate event and needing elegant floral centerpieces.

Potential Influencer Matches

Micro-Influencers (5,000-50,000 followers)

  1. Local Gardeners and Plant Enthusiasts: Influencers who share their gardening tips, plant care routines, and home garden tours. They can showcase the nursery's plants and flowers, highlighting their quality and variety.
  2. DIY and Craft Influencers: Creators who focus on DIY projects, including flower arrangements and home decor. They can create tutorials using the nursery's flowers, demonstrating their versatility and beauty.
  3. Event Planners and Lifestyle Bloggers: Influencers who cover event planning, home decor, and lifestyle topics. They can feature the nursery's floral arrangements in their content, showing how they enhance various events and living spaces.

Enriching User's Requirements

  • Location: Ensure influencers are based in the DMV area, Laurel, Maryland, or within a 20-mile radius to maintain the local appeal.
  • Engagement: Look for influencers with high engagement rates to ensure their followers are actively interested in their content.
  • Aesthetic: Choose influencers whose visual style aligns with the nursery's brand image, focusing on high-quality, visually appealing content.

Content Creation Ideas

  1. Seasonal Flower Arrangements: Influencers can create and share tutorials on making seasonal flower arrangements using the nursery's flowers, appealing to both DIY enthusiasts and home decor lovers.
  2. Behind-the-Scenes Tours: Influencers can visit the nursery and provide a behind-the-scenes look at how the flowers are grown, cared for, and arranged, emphasizing the quality and care that goes into each product.
  3. Event Showcases: Collaborate with event planners to feature the nursery's floral arrangements in real events, showcasing their versatility and elegance in different settings.
  4. Gardening Tips and Tricks: Influencers can share gardening tips, plant care advice, and creative ways to incorporate flowers into home decor, positioning the nursery as a go-to source for both plants and expertise.
  5. Customer Testimonials: Share stories and testimonials from satisfied customers, highlighting the positive experiences and beautiful results achieved with the nursery's flowers.

By leveraging these content ideas and collaborating with the right influencers, the flower nursery can effectively reach and engage its target audience, driving both brand awareness and sales.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Flower nursery micro-influencers in DMV area
Campaign Objectives
Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements.
Influencer Persona
Micro-influencers who specialize in flowers and floral arrangements, located in the DMV area, particularly around Laurel, Maryland. They should have a follower count between 5,000 and 50,000.
Content Themes
#FlowerArrangements #DMVFlorists #FlowerNursery
#1
Kyra Prosser
Kyra Prosser
@kyraprosser
US
Renovating our 90s home
Followers
6.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements."
This influencer's follower count is within the specified range, but there is no information about their location. Their content on flower arrangements aligns well with the brand's focus.
#2
JENNY πŸ’
JENNY πŸ’
@lasrosasdejenny
US
AZ | a girls favorite florist πŸ’πŸŒΈβœ¨πŸ’… Lasrosasdejenny@gmail.com
Followers
29.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements."
This influencer's follower count is within the specified range, but there is no information about their location. Their content on flower arrangements aligns well with the brand's focus.
#3
Isabel
Isabel
@pretty.frowns
US
Nyc Isabel@rare.global styling, skincare & floral tips
Followers
173.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements."
The influencer's content on flower arrangements aligns well with the brand's focus. However, their follower count is above the specified range, and their location is not mentioned.
#4
Tanicha Rose
Tanicha Rose
@tanicha_rose
US
style, beauty, living life in LA 🌢️ 2025 bride 🀍 πŸ’Œ tanicharosepr@gmail.com
Followers
181.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements."
This influencer creates content that aligns well with the brand's focus on DIY flower arrangements. However, their follower count is above the specified range, and their location is not provided.
#5
The Flower Guy
The Flower Guy
@floweracademia
US
YOUR TIKTOK FLORIST Brand Collabs: jasonjin@cesddigital.com
Followers
833.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements."
This influencer has a large follower count that exceeds the micro-influencer range. Additionally, there is no information about their location, which is crucial for this campaign.
#6
ashley paige
ashley paige
@ashley.paiige
US
lifestyle | recipes | beauty 🀎 los angeles CAA β€’ ashley@rangemp.com
Followers
419.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for micro-influencers with 5,000 to 50,000 followers who post about flowers and making flower arrangements. Influencers should be located in the DMV area, specifically around Laurel, Maryland, or within a 20-mile radius. Ideal influencers will create content related to flower nurseries and floral arrangements."
This influencer has a large follower count that exceeds the micro-influencer range. Additionally, there is no information about their location, which is crucial for this campaign.