Influencers aged 18-35, based in Algeria, active on Instagram, YouTube, or TikTok, creating content in Arabic related to food, beauty, or lifestyle.

Product Positioning

The brand is looking to promote products or services related to food, beauty, or lifestyle in Algeria. These sectors are highly popular and have a broad appeal. Positioning the brand in these markets can be done by emphasizing local culture, trends preferences. For food, highlighting traditional Algerian cuisine with a modern twist can attract attention. For beauty, focusing on natural and locally-sourced ingredients can resonate well. For lifestyle, showcasing a blend of modern and traditional Algerian living can create a strong connection with the audience.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years old): This group is highly active on social media and is more likely to follow influencers. They are interested in new trends, whether in food, beauty, or lifestyle.
• Urban Residents: People living in cities like Algiers, Oran, and Constantine are more exposed to digital marketing and influencer content.
• Health-Conscious Individuals: Especially for food and beauty products, targeting those who are interested in healthy living and natural products can be effective.
• Fashion and Trend Enthusiasts: For lifestyle products, targeting individuals who are keen on staying updated with the latest trends can be beneficial.

Potential Influencer Matches

• Food Influencers: Chefs, food bloggers, and culinary enthusiasts who focus on Algerian cuisine or healthy eating. They can create recipes, cooking tutorials, and food reviews.
• Beauty Influencers: Makeup artists, skincare experts, and beauty bloggers who emphasize natural beauty and local ingredients. They can create tutorials, product reviews, and skincare routines.
• Lifestyle Influencers: Bloggers and social media personalities who cover a wide range of topics including fashion, travel, and daily life in Algeria. They can create vlogs, lifestyle tips, and trend reports.

Content Creation Ideas

• Food Sector:

  • Traditional Algerian recipes with a modern twist
  • Healthy eating tips and meal prep ideas
  • Cooking challenges and collaborations with other influencers

• Beauty Sector:

  • Skincare routines using local ingredients
  • Makeup tutorials for different occasions
  • Product reviews and comparisons

• Lifestyle Sector:

  • Day-in-the-life vlogs showcasing modern Algerian living
  • Fashion lookbooks and trend reports
  • Travel guides and hidden gems in Algeria

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in Algeria.