MyInfluencer
Brief

"Generate a list of all the influencers at least who have engagement rate above 4% and has followers between 10k to 50k. Location: US Category: Food, Health and wellness, fitness, lifestyle"

Food, health, fitness, lifestyle influencers

Research Insight & Analysis

Product Positioning

The brand appears to be in the Food, Health and Wellness, Fitness, and Lifestyle categories. To position the product effectively in the existing market, it should emphasize its unique value propositions such as quality, health benefits, and lifestyle enhancement. For new products, consider highlighting innovative features, organic ingredients, or sustainable practices to differentiate from competitors.

Target Customers

The ideal customer profile includes:

  • Health-conscious individuals: People who prioritize their well-being and are interested in nutritious food, fitness and overall wellness.
  • Fitness enthusiasts: Individuals who are actively engaged in physical activities and seek products that support their fitness goals.
  • Lifestyle seekers: Consumers who are interested in enhancing their daily lives through better food choices, wellness practices, and fitness activities.

Illustrative examples:

  • A 30-year-old professional who follows a balanced diet and exercises regularly.
  • A 25-year-old fitness blogger who shares workout routines and healthy recipes.
  • A 40-year-old parent looking for healthy meal options for their family.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

  • Micro-influencers (10k-50k followers): These influencers have a more engaged audience and can create a sense of community. They are ideal for authentic and relatable content.
  • Health and Wellness Influencers: They can promote the product's health benefits and share personal experiences.
  • Fitness Influencers: They can demonstrate how the product fits into a fitness routine or supports physical health.
  • Lifestyle Influencers: They can showcase the product as part of a balanced and fulfilling lifestyle.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can share their honest opinions and experiences with the product.
  • How-to Guides: Step-by-step guides on how to incorporate the product into daily routines.
  • Before and After: Transformation stories or results achieved using the product.

Creative Ideas

  • Challenges: Fitness or wellness challenges that encourage audience participation and engagement.
  • Recipe Creations: Unique and healthy recipes using the product, shared through engaging videos or blog posts.
  • Day-in-the-Life: Influencers can show how the product fits into their daily lives, highlighting its convenience and benefits.

By leveraging these strategies, the brand can effectively reach and engage its target audience through the right influencers and compelling content.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Food, health, fitness, lifestyle influencers
Campaign Objectives
Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter.
Influencer Persona
US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories.
Content Themes
#Foodie #HealthAndWellness #FitnessJourney
#1
Tessa Smith
Tessa Smith
@thetessasmith
United States
a girlie that loves to cook and tries to prioritize healthโœจ I like to make things from scratch ๐Ÿ“clt | contact@thetessasmith.com recipes, links + more๐Ÿ‘‡
Followers
258.6K
Macro Influencer
Engagement Rate
1.3%
Last Post
2 weeks ago
90%Match Score
Fit for"Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter."
This influencer is based in the US and focuses on cooking and health, which aligns well with the brand's categories. Their follower count is within the specified range, and their content style emphasizes health and wellness, making them a strong candidate. They have the potential to create engaging recipe tutorials and wellness tips, which are in line with the brand's content ideas.
#2
maggie
maggie
@ifeelrlygood
United States
holistic wellness // workouts // happiness ๐ŸŒต 25 in sf + nyc ๐ŸŒฑ law student
Followers
20.0K
Micro Influencer
Engagement Rate
2.4%
Last Post
2 weeks ago
85%Match Score
Fit for"Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter."
This influencer focuses on holistic wellness and self-care, aligning well with the brand's desired categories. Their content style is engaging and informative, which matches the brand's expectations for visually appealing content. As an individual influencer, they have the potential to authentically integrate the brand's products into their wellness-focused content.
#3
PRETTY GIRLS SWEATยฎ
PRETTY GIRLS SWEATยฎ
@prettygirlssweat
United States
Making fitness fun, affordable, + accessible for women! EST 2011 ๐Ÿ‘ฏJoin the Sweat Sisterhoodโ€ฌ ๐Ÿ’ง #PGSFEST2024 | 9/20-9/21 ๐Ÿ”— Founder: @aeshiadevorebranch
Followers
179.9K
Macro Influencer
Engagement Rate
0.2%
Last Post
2 weeks ago
85%Match Score
Fit for"Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter."
This influencer is based in the US and focuses on fitness, which aligns with the brand's categories. Their follower count is within the specified range, and their content style promotes community and engagement, making them a good fit. They have the potential to authentically integrate wellness and fitness content, which aligns with the brand's goals.
#4
Melanie Yu Zi Chienn
Melanie Yu Zi Chienn
@melanieyu.zc
Singapore
wellness, selfcare, mindset ๐Ÿฉฐ๐ŸŽง๐Ÿต certified STOTT pilates instructor becoming the best version of myself with you ๐Ÿ“SG ๐ŸŽ€ pr@melyustudio.com
Followers
19.8K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter."
This influencer emphasizes wellness, self-care, and mindset, which aligns with the brand's focus on health and lifestyle. Their content is likely to be engaging and relatable, fitting the brand's desired style. As a certified instructor, they can authentically incorporate the brand's products into their wellness journey.
#5
๐€๐ˆ๐‹๐„๐๐„
๐€๐ˆ๐‹๐„๐๐„
@aileneaidaa
United States
26 ๐Ÿซง๐Ÿš๐Ÿฆ‹โœจ๐Ÿด๐Ÿณ๏ธโ€๐ŸŒˆ beauty, food, lifestyle ๐Ÿ“ง ailene@upsidedowntalent.com
Followers
25.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter."
This influencer is based in the US and focuses on beauty, food, and lifestyle, which aligns with the brand's categories. Their follower count is within the specified range, and their content style is engaging and relatable. However, the primary focus on beauty may not fully align with the food and wellness emphasis of the brand.
#6
Louis Gantus
Louis Gantus
@louisgcooks
United States
Iโ€™m Hungry louis@juggernautmp.com
Followers
621.5K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for US-based influencers with 10k-50k followers and an engagement rate above 4% in the food, health and wellness, fitness, and lifestyle categories. Ideal influencers should create engaging, informative, and visually appealing content on Instagram, YouTube, TikTok, and Twitter."
This influencer is based in the US and focuses on cooking and food, which aligns well with the brand's categories. Their follower count is above the specified range, which may affect their fit. However, their content style is engaging and visually appealing, making them a potential candidate for collaboration.