The brand appears to be in the Food, Health and Wellness, Fitness, and Lifestyle categories. To position the product effectively in the existing market, it should emphasize its unique value propositions such as quality, health benefits, and lifestyle enhancement. For new products, consider highlighting innovative features, organic ingredients, or sustainable practices to differentiate from competitors.
The ideal customer profile includes:
Illustrative examples:
Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:
By leveraging these strategies, the brand can effectively reach and engage its target audience through the right influencers and compelling content.
Extracted from Campaign Brief & Market Analysis