US-based influencers with 10k-50k followers and over 4% engagement rate in food, health and wellness, fitness, and lifestyle niches. Ideal influencers should create content related to these categories and be active on Instagram, YouTube, or TikTok.

Product Positioning

The brand appears to be in the food, health and wellness, fitness, and lifestyle categories. To best position the brand in the existing market, it should emphasize its unique value propositions such as quality, health benefits, and lifestyle enhancement. For new products, the brand can highlight innovative features, organic ingredients, or sustainable practices to differentiate itself from competitors.

Target Customers

The ideal customer profile includes individuals who are health-conscious, fitness enthusiasts, and those interested in a balanced lifestyle. These customers are likely to be aged between 18-45, tech-savvy, and active on social media platforms. They value authenticity, quality, and are willing to invest in products that contribute to their overall well-being.

Illustrative Examples:

• A 25-year-old female fitness enthusiast who follows a strict diet and workout regimen.
• A 35-year-old male professional who is interested in maintaining a healthy lifestyle despite a busy schedule.
• A 28-year-old mother who is focused on providing nutritious meals for her family.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

Micro-influencers are ideal for this campaign as they tend to have higher engagement rates and more authentic connections with their followers. They can effectively promote the brand to a niche audience.

Types of Influencers:

• Food Bloggers: They can create recipes using the brand's products, share cooking tips, and highlight the health benefits.
• Fitness Trainers: They can demonstrate how the brand's products fit into a healthy diet and workout routine.
• Health and Wellness Coaches: They can provide insights on the nutritional value and overall benefits of the products.
• Lifestyle Influencers: They can showcase how the brand's products integrate into a balanced and healthy lifestyle.

Content Creation Ideas

General Ideas:

• Product Reviews: Influencers can share their honest opinions and experiences with the products.
• How-To Videos: Step-by-step guides on using the products in daily routines.
• Before and After: Transformation stories showcasing the impact of the products on health and fitness.

Creative Ideas:

• Recipe Challenges: Influencers can create unique recipes using the brand's products and encourage their followers to participate.
• Fitness Routines: Custom workout plans that incorporate the brand's products as part of a healthy diet.
• Day in the Life: Influencers can document a day in their life, highlighting how they use the products throughout the day.
• Collaborative Giveaways: Partner with multiple influencers for a giveaway campaign to increase reach and engagement.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the market.