Food and lifestyle influencers in Leeds with a minimum of 3k average reel views.

Product Positioning

The focus is on food and lifestyle, suggesting a brand or product related to culinary experiences, dining, or general lifestyle enhancements. In the existing market, this can be positioned as a trendy, accessible option for individuals seeking to enhance their daily lives with quality food experiences or lifestyle improvements. For new products, consider emphasizing unique features, such as sustainability, local sourcing, or innovative culinary techniques, to differentiate from competitors.

Target Customers

The ideal customer profile includes individuals who are interested in food trends, dining experiences, and lifestyle improvements. They are likely to be active on social media, particularly platforms that emphasize visual content like Instagram. Examples include:

• Young professionals in Leeds who enjoy dining out and trying new cuisines.
• Health-conscious individuals looking for lifestyle tips and food inspiration.
• Social media-savvy consumers who follow food and lifestyle trends.

Potential Influencer Matches

• Food Influencers: These influencers can showcase the product through engaging food content, such as recipe videos or restaurant reviews, appealing directly to food enthusiasts.

• Lifestyle Influencers: They can integrate the product into broader lifestyle content, demonstrating how it fits into a balanced, trendy lifestyle, thus reaching a wider audience interested in lifestyle improvements.

• Local Influencers in Leeds: Influencers with a strong local following can create content that resonates with the community, emphasizing local relevance and accessibility.

Ensure influencers have a minimum of 3k average reel views to guarantee sufficient reach and engagement.

Content Creation Ideas

• Recipe Challenges: Collaborate with food influencers to create unique recipes using the product, encouraging followers to try and share their versions.

• Lifestyle Integration: Partner with lifestyle influencers to feature the product in daily routines, such as morning rituals or weekend activities, highlighting its versatility.

• Local Spotlights: Create content that highlights local dining spots or lifestyle events in Leeds, positioning the product as a must-have for local experiences.

• Behind-the-Scenes: Offer a glimpse into the product's creation process or the brand's story, fostering a deeper connection with the audience.

These content ideas aim to engage the target audience, encourage interaction, and enhance brand visibility.