Food and lifestyle influencers, any gender, based in Turin, active on Instagram/TikTok, relatable and engaging.

Product Positioning

To effectively position a food and lifestyle brand in the Turin market, it is essential to highlight the unique aspects of the product or service. Emphasizing local ingredients, traditional recipes, or innovative culinary techniques can resonate well with the audience. For new products, consider leveraging the growing trend of sustainability and health-conscious eating, which can attract a modern consumer base. Positioning the brand as a bridge between traditional Italian cuisine and contemporary lifestyle choices can create a compelling narrative.

Target Customers

The ideal customer profile for a food and lifestyle brand in Turin may include:

• Health-conscious individuals: Young professionals and families who prioritize nutrition and wellness in their food choices.

• Food enthusiasts: Individuals who enjoy exploring new culinary experiences, including local delicacies and innovative recipes.

• Social media-savvy consumers: Millennials and Gen Z who actively seek out food trends and lifestyle inspiration on platforms like Instagram and TikTok.

• Tourists: Visitors looking for authentic local experiences and flavors during their stay in Turin.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Local Food Bloggers: Influencers who specialize in food content and have a strong following in Turin can create authentic connections with the audience. They can showcase the product through recipes, reviews, and local dining experiences.

• Lifestyle Influencers: Those who focus on broader lifestyle content, including wellness, travel, and home, can introduce the product to a wider audience. Their diverse content can attract various customer segments.

• Health and Wellness Influencers: Collaborating with influencers who promote healthy living can effectively target health-conscious consumers. They can highlight the nutritional benefits of the product and how it fits into a balanced lifestyle.

• Culinary Experts or Chefs: Influencers with a professional background in cooking can lend credibility to the brand. They can create high-quality content that showcases the product in unique and appealing ways.

Content Creation Ideas

To engage the audience and promote the brand effectively, consider the following content topics and ideas:

• Recipe Series: Create a series of recipes featuring the product, showcasing its versatility and ease of use. This can include quick meals, gourmet dishes, or healthy snacks.

• Behind-the-Scenes Content: Share the story of the product, including sourcing, preparation, and the people behind it. This can create a personal connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share their own recipes or experiences with the product on social media, creating a community around the brand.

• Seasonal Promotions: Develop content around seasonal themes, such as holiday recipes or summer grilling ideas, to keep the audience engaged throughout the year.

• Collaborative Events: Host virtual or in-person events with influencers, such as cooking classes or tasting sessions, to create buzz and foster direct engagement with the audience.