Food blogger, female, aged 18-35, located in Shillong, active on Instagram/YouTube.

Product Positioning

The product or service being promoted is likely related to food, given the interest in a food blogger influencer. Positioning in the market should focus on the unique culinary aspects of the product, emphasizing local flavors or innovative recipes that resonate with food enthusiasts. Highlighting the cultural and regional uniqueness of Shillong can also create a distinct market presence, appealing to those interested in diverse culinary experiences.

Target Customers

The ideal customer profile includes food enthusiasts who are interested in exploring new cuisines and flavors. They are likely to be adventurous eaters, interested in both traditional and modern culinary experiences. Examples of target customers include:

• Young professionals who enjoy dining out and trying new restaurants
• Home cooks looking for inspiration and new recipes
• Travelers interested in exploring local food scenes

Potential Influencer Matches

• Local Food Bloggers: Influencers who focus on regional cuisine and have a strong following in Shillong. They can provide authentic insights and recommendations, appealing to both locals and tourists.

• Culinary Enthusiasts: Influencers who experiment with recipes and share cooking tips. They can engage audiences interested in trying new dishes at home.

• Travel and Lifestyle Influencers: Those who cover travel and lifestyle topics, including food experiences. They can attract an audience interested in exploring Shillong's culinary scene.

Content Creation Ideas

• Recipe Showcases: Collaborate with influencers to create content featuring unique recipes using the product, highlighting its versatility and flavor.

• Culinary Tours: Organize virtual or in-person tours of Shillong's food scene, with influencers sharing their experiences and favorite spots.

• Cooking Challenges: Host cooking challenges where influencers and their followers create dishes using the product, encouraging engagement and creativity.

• Cultural Stories: Share stories about the cultural significance of certain dishes or ingredients, connecting the product to local traditions and history.