Food bloggers aged 18-35, based in Bangladesh, creating engaging food-related content on TikTok.

Product Positioning

The restaurant in Bangladesh can be positioned as a unique dining experience that offers authentic and high-quality food. Emphasizing the cultural richness and culinary expertise can help differentiate it from other dining options. Highlighting the use of fresh, local ingredients and traditional cooking methods can appeal to both locals and tourists seeking an authentic taste of Bangladesh.

Target Customers

The ideal customer profile includes:

• Local Food Enthusiasts: Individuals who enjoy exploring new dining experiences and appreciate authentic Bangladeshi cuisine.
• Tourists: Visitors experience local culture and cuisine.
• Young Professionals and Families: People who dine out frequently and are looking for quality food and a pleasant dining atmosphere.

Illustrative examples:

• A young professional couple looking for a new restaurant to try on a weekend.
• A family celebrating a special occasion and wanting to enjoy a traditional meal.
• A group of friends exploring local eateries and sharing their experiences on social media.

Potential Influencer Matches

Food Bloggers

Food bloggers who focus on authentic and traditional cuisines can help reach food enthusiasts and tourists. They can provide detailed reviews and share their dining experiences, which can attract a dedicated audience interested in culinary adventures.

TikTok Influencers

TikTok influencers with a focus on food and lifestyle can create engaging and visually appealing content that showcases the restaurant's ambiance, dishes, and unique features. They can reach a younger audience and create buzz through short, captivating videos.

Local Influencers

Influencers based in Bangladesh who have a strong local following can help build credibility and trust within the community. They can share their personal experiences and recommendations, making the restaurant more relatable to local customers.

Content Creation Ideas

General Ideas

• Restaurant Tours: Short videos showcasing the restaurant's interior, kitchen, and dining areas.
• Dish Highlights: Videos focusing on the preparation and presentation of signature dishes.
• Customer Testimonials: Featuring satisfied customers sharing their dining experiences.

Creative Ideas

• Cooking Challenges: Collaborate with influencers to create cooking challenges using the restaurant's recipes or ingredients.
• Behind-the-Scenes: Share behind-the-scenes content of the kitchen, staff, and daily operations to give a personal touch.
• Cultural Stories: Create content that tells the story behind traditional dishes, including their cultural significance and history.

By leveraging these strategies, the restaurant can effectively reach its target audience and create a strong presence in the market.