The restaurant in Bangladesh can be positioned as a unique dining experience that offers authentic and high-quality food. Emphasizing the cultural richness and culinary expertise can help differentiate it from other dining options. Highlighting the use of fresh, local ingredients and traditional cooking methods can appeal to both locals and tourists seeking an authentic taste of Bangladesh.
The ideal customer profile includes:
Illustrative examples:
Food bloggers who focus on authentic and traditional cuisines can help reach food enthusiasts and tourists. They can provide detailed reviews and share their dining experiences, which can attract a dedicated audience interested in culinary adventures.
TikTok influencers with a focus on food and lifestyle can create engaging and visually appealing content that showcases the restaurant's ambiance, dishes, and unique features. They can reach a younger audience and create buzz through short, captivating videos.
Influencers based in Bangladesh who have a strong local following can help build credibility and trust within the community. They can share their personal experiences and recommendations, making the restaurant more relatable to local customers.
By leveraging these strategies, the restaurant can effectively reach its target audience and create a strong presence in the market.
Extracted from Campaign Brief & Market Analysis