Food bloggers aged 20-40 based in Barcelona, creating content around food, restaurants, and culinary experiences, with a strong presence on Instagram and YouTube.

Product Positioning

The brand or product being promoted is likely related to food, given the interest in food bloggers. Positioning the product in the Barcelona market can leverage the city's rich culinary culture and vibrant food scene. The product can be positioned as a premium, authentic, or innovative food item that resonates with both locals and tourists who are passionate about gastronomy.

Target Customers

The ideal customer profile includes:

• Local Food Enthusiasts: Residents of Barcelona who are passionate about exploring new food experiences and supporting local businesses.
• Tourists: Visitors looking to experience the authentic culinary delights of Barcelona.
• Health-Conscious Consumers: Individuals interested in healthy, organic, or specialty food products.
• Foodies and Culinary Influencers: People who actively follow food trends and enjoy sharing their culinary experiences on social media.

Illustrative examples:

• A young professional living in Barcelona who enjoys dining out and discovering new restaurants.
• A tourist visiting Barcelona, eager to try local dishes and share their experiences on social media.
• A health-conscious individual looking for organic or specialty food products.

Potential Influencer Matches

• Local Food Bloggers: Influencers who focus on the Barcelona food scene and have a strong local following. They can provide authentic reviews and recommendations.
• Travel Bloggers: Influencers who cover travel and food, appealing to tourists interested in exploring Barcelona's culinary offerings.
• Health and Wellness Influencers: Bloggers who focus on healthy eating and lifestyle, ideal for promoting organic or specialty food products.
• Micro-Influencers: Local influencers with a smaller but highly engaged following. They can create a more personal and relatable connection with their audience.

Content Creation Ideas

• Restaurant Reviews: Collaborate with influencers to review local restaurants that serve your product, highlighting its unique qualities.
• Recipe Creations: Have influencers create and share recipes using your product, showcasing its versatility and appeal.
• Food Tours: Organize food tours in Barcelona, with influencers documenting their experiences and featuring your product as a highlight.
• Behind-the-Scenes: Share behind-the-scenes content of how your product is made, emphasizing its authenticity and quality.
• Giveaways and Contests: Run social media contests or giveaways in collaboration with influencers to increase engagement and reach.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, creating a strong presence in the Barcelona food scene.