Nano influencers in Qatar, preferably students or young professionals, active on Instagram, TikTok, or Twitter.

Product Positioning

The business idea involves delivering food on a campus, which can be positioned as a convenient, time-saving, and reliable service for students and staff. Emphasize the ease of access to a variety of meals without leaving the campus, catering to busy schedules and diverse dietary preferences. Highlight the unique selling points such as quick delivery times, affordable pricing, and a wide range of food options.

Target Customers

The profile includes:

• Students: Both undergraduate and graduate students who have busy schedules and limited time to cook or go out for meals.
• Campus Staff: Professors, administrative staff, and other employees who work long hours and prefer the convenience of having meals delivered to their workplace.
• Event Attendees: Individuals attending campus events, seminars, or workshops who need quick and easy meal options.

Illustrative examples:

• A group of students studying late at the library who need a quick dinner.
• A professor who has back-to-back classes and prefers a delivered lunch.
• Attendees of a campus conference looking for convenient meal options during breaks.

Potential Influencer Matches

Nano Influencers

• Local Students with a Following: Students who are active on social media and have a small but engaged following within the campus community. They can share their personal experiences with the food delivery service, making it relatable and trustworthy.
• Campus Bloggers/Vloggers: Individuals who create content around campus life, study tips, and daily routines. They can incorporate the food delivery service into their content, showcasing its convenience and quality.
• Health and Fitness Enthusiasts: Influencers who focus on healthy eating and fitness can promote the service by highlighting healthy meal options available for delivery.

Content Creation Ideas

General Ideas

• Unboxing and Taste Tests: Influencers can create videos or posts where they unbox their food delivery and give a live taste test, sharing their genuine reactions.
• Day in the Life: Influencers can include the food delivery service in their daily routine videos, showing how it fits seamlessly into their busy schedules.
• Discount Codes and Giveaways: Collaborate with influencers to offer exclusive discount codes or run giveaways to attract new customers.

Creative Ideas

• Meal Challenges: Influencers can create fun challenges, such as trying all the different meal options in a week and rating them.
• Behind the Scenes: Share behind-the-scenes content of how the food is prepared and delivered, giving a transparent view of the process.
• Collaborative Events: Host virtual or in-person events with influencers, such as cooking classes or Q&A sessions about healthy eating, where the food delivery service is featured prominently.

By leveraging these strategies, the food delivery service can effectively reach and engage the target audience on campus, driving awareness and adoption.