Students or professors, aged 18-50, based in Qatar, active on Instagram, Twitter, and TikTok, relatable, time-conscious, with a good following among the university community.

Product Positioning

Univery is positioned as a fast, affordable, and efficient food delivery service tailored specifically for the academic community at the University of Doha for Science and Technology. The service addresses the critical need for convenient access to food among students and professors who have demanding schedules and limited time for meal breaks.

Target Customers

The ideal customer profile includes:

• University Students: those enrolled at the University of Doha for Science and Technology. These students are often engaged in rigorous academic activities, including classes, study sessions, extracurricular activities, and part-time jobs.
• Professors and Academic Staff: Faculty members who are involved in teaching, grading, and research work, leaving them with minimal time for leisurely dining.

Illustrative Examples

1. Ahmed, a third-year engineering student balancing a full course load and a part-time job.
2. Sara, a first-year student involved in multiple student organizations and study groups.
3. Dr. Khalid, a professor who spends most of his day between lectures, office hours, and research meetings.

Potential Influencer Matches

Student Influencers

• Micro-Influencers: Students with a following of 1,000-10,000 on social media platforms like Instagram and TikTok. They can share their personal experiences using Univery, highlighting how it helps them manage their busy schedules.
• Campus Ambassadors: Students who are active in various campus activities and have a strong presence in student communities. They can promote Univery through word-of-mouth and social media posts.

Academic Influencers

• Faculty Bloggers/Vloggers: Professors or academic staff who maintain blogs or YouTube channels discussing academic life, time management, and productivity. They can create content around how Univery helps them save time and focus on their academic responsibilities.
• LinkedIn Influencers: Professors with a significant following on LinkedIn who can share professional posts about the benefits of Univery in managing their time effectively.

Content Creation Ideas

General Ideas

• Testimonials and Reviews: Short videos or posts featuring students and professors sharing their positive experiences with Univery.
• Day-in-the-Life: Videos or stories showing a typical day of a student or professor, emphasizing how Univery fits into their busy schedules.

Creative Ideas

• Time-Saving Challenges: Encourage influencers to participate in a challenge where they show how much time they save using Univery compared to traditional dining options.
• Behind-the-Scenes: Content that gives a glimpse into the operations of Univery, showcasing the efficiency and speed of the service.
• Interactive Polls and Q&A: Use Instagram Stories or Twitter polls to engage the audience, asking them about their biggest time management challenges and how Univery can help.

By leveraging these strategies, Univery can effectively reach and engage its target audience, driving awareness and adoption of its food delivery service.