Food bloggers and lifestyle influencers in Nashik, aged 18-35, with a focus on food and dining.

Product Positioning

Salado is a food franchise business based in Nashik. To position this brand effectively in the market, it should emphasize its unique selling propositions such as local flavors, quality ingredients, and convenience. Highlighting its roots in Nashik can appeal to local pride and authenticity. Additionally, positioning Salado as a modern, health-conscious option can attract a broader audience interested in healthy eating.

Target Customers

The ideal customer profile for Salado includes:

• Local Residents: Individuals and families in Nashik who are looking for convenient and tasty meal options.
• Health-Conscious Consumers: People who prioritize healthy eating and are interested in fresh, nutritious food options.
• Young Professionals and Students: Those who seek quick, affordable meals during their busy schedules.

Potential Influencer Matches

• Local Food Bloggers: Influencers who focus on Nashik's culinary scene can effectively reach local residents and promote Salado's offerings.
• Health and Wellness Influencers: These influencers can highlight the health benefits of Salado's menu, appealing to health-conscious consumers.
• Lifestyle Influencers: Young professionals and students follow lifestyle influencers who can showcase Salado as a convenient and trendy dining option.

Content Creation Ideas

• Behind-the-Scenes Videos: Show the preparation of dishes, emphasizing the quality and freshness of ingredients.
• Customer Testimonials: Share stories and reviews from satisfied customers to build trust and credibility.
• Local Flavor Features: Highlight dishes that incorporate local Nashik flavors, appealing to regional pride.
• Healthy Eating Tips: Collaborate with health influencers to create content around balanced meals and nutrition using Salado's menu items.