Food influencers based in Singapore with a follower count around 5,000 and high engagement rates. They should be passionate about food and able to create visually appealing and engaging content.

Product Positioning

The user's query indicates a focus on food-related content, specifically within Singapore. This suggests that the product or service being promoted is likely related to the food industry, such as a restaurant, food delivery service, food product, or culinary experience. In the existing market, the brand can be positioned as a local favorite or a unique culinary experience that appeals to food enthusiasts in Singapore. Emphasizing the local aspect and the quality or uniqueness of the food can help differentiate the brand.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Local Food Enthusiasts: Individuals who enjoy exploring new food options and dining experiences within Singapore.
• Young Professionals: People who have disposable income and are looking for convenient and high-quality food options.
• Social Media Savvy Individuals: Users who are active on social media platforms and enjoy sharing their food experiences online.

Illustrative examples:

• A young professional working in the Central Business District who frequently orders food delivery for lunch.
• A local food blogger who enjoys discovering and reviewing new restaurants in Singapore.
• A university student who loves trying out new cafes and sharing their experiences on Instagram.

Potential Influencer Matches

Given the user's requirements, the ideal influencers would be:

• Micro-Influencers: Influencers with around 5,000 followers who have a strong engagement rate and a dedicated local following. These influencers can create authentic and relatable content that resonates with their audience.
• Food Bloggers/Vloggers: Content creators who specialize in food reviews, recipes, and culinary experiences. They can provide detailed and visually appealing content that highlights the product's features.
• Local Lifestyle Influencers: Influencers who focus on lifestyle content, including food, travel, and daily activities. They can integrate the food product or service into their broader lifestyle content, reaching a diverse audience.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Food Reviews and Taste Tests: Influencers can create videos or posts reviewing the food product or service, highlighting its unique features and taste.
• Behind-the-Scenes Content: Showcasing the preparation process, sourcing of ingredients, or the story behind the brand can create a connection with the audience.
• Recipe Creations: Influencers can create and share recipes using the food product, demonstrating its versatility and appeal.
• Local Food Tours: Collaborate with influencers to create content around food tours in Singapore, featuring the brand as a must-visit spot.
• Interactive Content: Host live cooking sessions, Q&A sessions, or food challenges to engage the audience and create a sense of community.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target customers in Singapore.