Micro-influencers aged 20-35, located in Southern Colorado or around Colorado Springs, who focus on food and restaurant content.

Product Positioning

The user's query suggests they are looking to promote restaurants or food-related content in Southern Colorado, specifically around Colorado Springs. The ideal positioning for this campaign would be to highlight the unique culinary experiences available in this region. This could include local cuisine, farm-to-table dining, and hidden gems that offer a unique dining experience. Emphasizing the local culture and the quality of food can help attract both locals and tourists.

Target Customers

The ideal customer profile for this campaign would be:

• Age Group: 20-35 years old
• Location: Southern Colorado, particularly around Colorado Springs
• Interests: Food enthusiasts, people who enjoy dining out, and those interested in discovering new restaurants and culinary experiences
• Lifestyle: Young professionals, college students, and young families who are active on social media and enjoy sharing their dining experiences

Illustrative examples:

1. A 28-year-old marketing professional who enjoys trying new restaurants on weekends and shares their experiences on Instagram.
2. A 22-year-old college student who loves exploring local food spots and posts food reviews on their social media accounts.
3. A 30-year-old young family who enjoys dining out and discovering family-friendly restaurants in their area.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

• Micro-Influencers: Influencers with 5,000-50,000 followers. These influencers often have a more engaged and loyal following, which can lead to higher engagement rates.
• Location: Based in Southern Colorado or around Colorado Springs.
• Content Focus: Influencers who promote restaurants or post about food. They should have a history of creating high-quality food content, including reviews, food photography, and dining experiences.
• Age: 20-35 years old, to match the target customer profile.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content ideas:

1. Restaurant Reviews: Influencers can visit local restaurants and provide honest reviews, highlighting the best dishes and unique aspects of each place.
2. Food Photography: High-quality images of beautifully presented dishes can attract attention and engagement on social media.
3. Behind-the-Scenes: Showcasing the process of how dishes are made, including interviews with chefs and kitchen staff, can provide an insider's look that intrigues followers.
4. Food Challenges: Fun and engaging food challenges, such as trying the spiciest dish or the largest burger, can create buzz and encourage followers to participate.
5. Local Food Tours: Influencers can create a series of posts or videos featuring a tour of the best food spots in Colorado Springs, providing a comprehensive guide for food enthusiasts.
6. User-Generated Content: Encourage followers to share their own dining experiences using a specific hashtag, creating a community around the campaign and increasing its reach.

By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and engage the target audience, driving interest and foot traffic to the promoted restaurants.