Micro-influencers aged 20 to mid-30s, specializing in food content, based in or near Farmington, NM.

Product Positioning

The user's query indicates a focus on food-related content, specifically within the Farmington, New Mexico area. This suggests that the product or service being promoted is likely related to food, dining, or culinary experiences. Given the geographic specificity, the brand can position itself as a local or regional food authority, emphasizing fresh, local ingredients, unique dining experiences, or regional culinary traditions. This positioning can appeal to both locals and visitors interested in exploring the local food scene.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Local Food Enthusiasts: Individuals who are passionate about discovering new dining spots, trying new recipes, or learning about local food culture.
• Young Adults (Ages 20 to Mid-30s): This age group is typically active on social media platforms like TikTok and Instagram and is likely to engage with food-related content.
• Residents and Visitors of Farmington, NM: People living in or visiting the Farmington area who are looking for dining recommendations, food events, or local culinary experiences.

Illustrative Examples

1. Sarah, 28: A local resident who loves exploring new restaurants and sharing her experiences on Instagram.
2. Mike, 32: A visitor to Farmington who is looking for the best local eateries and follows food influencers for recommendations.
3. Emily, 25: A young professional who enjoys cooking and follows food influencers for recipe ideas and cooking tips.

Potential Influencer Matches

Micro-Influencers (5,000 - 50,000 followers)

• Local Food Bloggers: Influencers who focus on reviewing local restaurants, cafes, and food events in the Farmington area.
• Home Cooks and Recipe Creators: Influencers who share recipes, cooking tips, and food-related content that resonates with the local audience.
• Lifestyle Influencers: Influencers who incorporate food content into their broader lifestyle themes, appealing to a wider audience while still focusing on local food culture.

Enrichment of User's Requirements

• Location: Ensure the influencers are based in or frequently feature content from Farmington, NM, or within a 20-mile radius.
• Age Group: Target influencers who are in the age range of 20 to mid-30s to align with the target customer profile.

Content Creation Ideas

General Ideas

1. Restaurant Reviews: Influencers can visit and review local restaurants, highlighting unique dishes and dining experiences.
2. Recipe Videos: Share easy-to-follow recipes using local ingredients, appealing to home cooks.
3. Food Challenges: Create engaging and fun food challenges that encourage audience participation and sharing.

Creative Ideas

1. Farm-to-Table Series: Collaborate with local farms and restaurants to create a series showcasing the journey of ingredients from farm to table.
2. Culinary Tours: Organize and document culinary tours of Farmington, featuring hidden gems and popular spots.
3. Seasonal Food Trends: Develop content around seasonal food trends, such as summer BBQ recipes or holiday baking ideas, using local ingredients.

By leveraging local food influencers who resonate with the target audience, the brand can effectively promote its food-related products or services, creating engaging and authentic content that drives interest and engagement.