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Brief

"Tiktok or Instagram influencer with 5,000 - 50,000 followers. Food influencer based on farmington new mexico or 20miles away. Ages 20 to mid 30's."

Tiktok or Instagram influencer with 5,000 - 50,000 followers. Food influencer based on farmington new mexico or 20miles away. Ages 20 to mid 30's.

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on food-related content, specifically within the Farmington, New Mexico area. This suggests that the product or service being promoted is likely related to food, dining, or culinary experiences. Given the geographic specificity, the brand can position itself as a local or regional food authority, emphasizing fresh, local ingredients, unique dining experiences, or regional culinary traditions. This positioning can appeal to both locals and visitors interested in exploring the local food scene.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Local Food Enthusiasts: Individuals who are passionate about discovering new dining spots, trying new recipes, or learning about local food culture.
  • Young Adults (Ages 20 to Mid-30s): This age group is typically active on social media platforms like TikTok and Instagram and is likely to engage with food-related content.
  • Residents and Visitors of Farmington, NM: People living in or visiting the Farmington area who are looking for dining recommendations, food events, or local culinary experiences.

Illustrative Examples

  1. Sarah, 28: A local resident who loves exploring new restaurants and sharing her experiences on Instagram.
  2. Mike, 32: A visitor to Farmington who is looking for the best local eateries and follows food influencers for recommendations.
  3. Emily, 25: A young professional who enjoys cooking and follows food influencers for recipe ideas and cooking tips.

Potential Influencer Matches

Micro-Influencers (5,000 - 50,000 followers)

  • Local Food Bloggers: Influencers who focus on reviewing local restaurants, cafes, and food events in the Farmington area.
  • Home Cooks and Recipe Creators: Influencers who share recipes, cooking tips, and food-related content that resonates with the local audience.
  • Lifestyle Influencers: Influencers who incorporate food content into their broader lifestyle themes, appealing to a wider audience while still focusing on local food culture.

Enrichment of User's Requirements

  • Location: Ensure the influencers are based in or frequently feature content from Farmington, NM, or within a 20-mile radius.
  • Age Group: Target influencers who are in the age range of 20 to mid-30s to align with the target customer profile.

Content Creation Ideas

General Ideas

  1. Restaurant Reviews: Influencers can visit and review local restaurants, highlighting unique dishes and dining experiences.
  2. Recipe Videos: Share easy-to-follow recipes using local ingredients, appealing to home cooks.
  3. Food Challenges: Create engaging and fun food challenges that encourage audience participation and sharing.

Creative Ideas

  1. Farm-to-Table Series: Collaborate with local farms and restaurants to create a series showcasing the journey of ingredients from farm to table.
  2. Culinary Tours: Organize and document culinary tours of Farmington, featuring hidden gems and popular spots.
  3. Seasonal Food Trends: Develop content around seasonal food trends, such as summer BBQ recipes or holiday baking ideas, using local ingredients.

By leveraging local food influencers who resonate with the target audience, the brand can effectively promote its food-related products or services, creating engaging and authentic content that drives interest and engagement.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Food influencer near Farmington, NM
Campaign Objectives
Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content.
Influencer Persona
Micro-influencers aged 20 to mid-30s, specializing in food content, based in or near Farmington, NM.
Content Themes
#FarmingtonFoodie #NewMexicoEats #FoodieLife
#1
Adam and Madalyn
Adam and Madalyn
@UCMGQP2fpOJnzD_6BvWFhaUA
US
Thanks for checking out our channel! We love to travel, and we love to eat food! And we have plans to keep doing both of those things for a long time. We created this channel to share our best experiences, whether its a daily vlog or a helpful recommendation video. At minimum this channel is our video journal to ourselves. At its best, we hope to help people better research destinations they might want to travel, find inspiration, or just be entertained! For all those who subscribe to our channel, like a video, or leave a comment, we're truly thankful. We feel that if we help just one person find a new place to travel, or help make their planned trip somewhere just a little better, it is worth it to us!
Followers
16.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content."
This influencer focuses on travel and food, which aligns with the brand's content ideas. However, their location is not specified, making it difficult to determine if they meet the geographic requirement.
#2
TEE & ZACH
TEE & ZACH
@theresa.leung
US
🤗 We LOVE food 🤗 New YouTube Vids Every Week 📩 zachandtee@select.co 📩
Followers
2.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content."
This influencer has a large following and focuses on food content, but they are based in the United States without a specific location near Farmington, NM.
#3
Sanaa
Sanaa
@sanaaeats
US
📍NYC I like to eat 🇩🇿🇸🇾 💌tiffany@undercurrent.net
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content."
This influencer has a large following and focuses on food content, but they are based in NYC, which does not meet the geographic requirement of being near Farmington, NM.
#4
New Mexico Food Experiences
New Mexico Food Experiences
@newmexico.food
US
From Chama to Las Cruces New Mexico & everywhere in between!🌶️🫔 #SupportLocal
Followers
2.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content."
This influencer is based in New Mexico and focuses on local content, but their follower count is below the required range.
#5
FOODISH
FOODISH
@foodish.bo
BO
Como🍝, Viajo🗺 y lo Filmo📸 Comer🍽️ es mi hobby y documentarlo🤳 mi mision.
Followers
403.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content."
This influencer focuses on food content and has a significant following. However, they are based in Bolivia, which does not meet the geographic requirement of being near Farmington, NM.
#6
Alyssa | LYSS EATS 805
Alyssa | LYSS EATS 805
@lysseats805
United States
not a critic, just here for the food😎 🌴 eating 805 and a little bit beyond 💌 LysseatsVC@gmail.com or DM for collabs!
Followers
34.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking a food influencer on TikTok or Instagram with 5,000 to 50,000 followers. The influencer should be based in or around Farmington, New Mexico (within 20 miles) and be aged between 20 to mid-30s. Ideal candidates will create engaging food-related content."
This influencer focuses on food content and is based in the United States, but there is no indication that they are located near Farmington, NM.